Force Motors Limited, A Firodia Enterprise, is a Company that has reinvented itself. Four decades ago, Force Motors started production of the HANSEAT 3-Wheelers in collaboration with Vidal & Sohn Tempo Werke Germany and went on to establish a strong presence in the “Light Commercial Vehicles” (LCV) field with the MATADOR. The proverbial LCV in India. Through the 80s and 90s, especially in the last 5 years with a major product development effort, Force Motors has introduced new Light Commercial Vehicles, a new family of Utility Vehicles, new state-of-the-art Tractors, and a new range of Three-Wheelers.

Today Force Motors stands on the threshold of a new era in the automobile industry in India, with a stake in Five Product segments :

TRACTORS - OX and Balwan - Modern Tractors , sporting synchromesh transmission , Bosch hydraulics, excellent ergonomics and fuel efficient engines. Designed for demanding farmers of developing countries.

THREE WHEELERS - Minidor . A family of new and beautifully engineered three- wheelers - economical, rugged and environment friendly - very efficient transport for people and goods.

LIGHT COMMERCIAL VEHICLES - Traveller and Excel range of passenger & goods carriers. Powered by a family of DI and IDI engines including the legendary Mercedes derived OM 616 engines. A range of high reliability axles and transmissions add value.

MULTI UTILITY VEHICLES - Complete range of multi utility vehicles including the Trax Judo, Trax GAMA, Trax Cruiser, Trax Kargo King, range of single cabin and double cabin pickups. And the 4X4 cross country vehicle - Trax Gurkha.

HEAVY COMMERCIAL VEHICLES - In technical collaboration with MAN AG, Germany, Force Motors will be introducing shortly a range of heavy commercial vehicles with a payload capacity ranging from 16 to 50 tonnes. Five areas of excellence support the five market segments :

Research and Development - Using a 150 terminal CAD installation, and modern testing facilities, staffed by 400 young engineers and technicians.

Production Engineering - Backed by a modern CAM Tool Room and run by 450 young and skilled engineers and staff.

Power Pack Manufacturing - State of the art facilities, for in house manufacturing of engines and transmission components.

Vehicle Manufacturing - Complete, with in-house foundry, press shops, robotised body welding, electrophoretic dip painting and high quality assembly facilities.

Marketing Excellence - Strengthen organisational commitment to deliver superior customer value through better quality products and higher responsiveness to customer needs and aspirations.

Force Motors Today

A fully vertically integrated and complete automobile company - concentrating on satisfying customer needs with high quality, high utility and high technology products through product design, production engineering, hitech manufacturing and innovative marketing.