Forever 21 is a chain of clothing retailers throughout the United States, offering inexpensive, trendy fashions and accessories for women, men and junior girls.

The chain, originally known as "Fashion 21", was founded in Los Angeles in 1984 by Korean-American Don Chang and his wife. The first store was located on Figueroa Street and was only 900 square feet. Fashion 21 became so successful that Chang and his wife were able to add a new store every six months. In 1989, the first Forever 21 store was placed in a mall and increased from its previous 900 to 5,000 square feet. Today, the company operates about 400 mainly mall-based U.S. stores in the U.S. and Canada under the Forever 21, Forever XXI, and For Love 21 names. Heritage 1981 and Gadzooks are also a part of the Forever 21 chain. Most of the retailer's apparel is private label and made in Southern California.^[2] In business, a subsidiary is a company controlled by another company or corporation. ... Nickname: Location within Los Angeles County in the state of California Coordinates: , State California County Los Angeles County Settled 1781 Incorporated April 4, 1850 Government  - Type Mayor-Council  - Mayor Antonio Villaraigosa  - City Attorney Rocky Delgadillo  - Governing body City Council Area  - City  498. ... A website (alternatively, Web site or web site) is a collection of Web pages, images, videos and other digital assets that is hosted on a Web server, usually accessible via the Internet or a LAN. A Web page is a document, typically written in HTML, that is almost always accessible... Flag Seal Nickname: City of Angels Location Location within Los Angeles County in the state of California Coordinates , Government State County California Los Angeles County Mayor Antonio Villaraigosa (D) Geographical characteristics Area     City 1,290. ...

Forever XXI stores are larger than classic Forever 21 shops and offer men's and women's fashions, as well as lingerie, footwear, cosmetic items, and other accessories. The chain released a line for young males called twenty one mens in 2006.

Like Wal-Mart, Forever 21 has eschewed the traditional $x.99 pricing, and instead set their prices in the form $x.80. Its clothes are priced 2% lower than its competitors. In addition, to compete with competitors, the website for Forever 21 has the option for online shopping. Customers can purchase additional items that may or may not be found in the physical stores. A new addition on this website has been a special section for Heritage 1981 - a part of the Forever 21 chain - that highlights their specific collection of clothing. Wal-Mart Stores, Inc. ...

In November 2001, factory workers producing clothing for the company called for a store boycott until working conditions and payroll improved. The lawsuit was dropped when Forever 21 paid the workers' back wages.^[3]

In 2004, under pressure from PETA, Forever 21 agreed to stop selling clothing made with animal fur.^[4] Peta can refer to: Peta (prefix), a prefix meaning times 1015 in the International System of Units People for the Ethical Treatment of Animals (PETA), an animal-rights organization People Eating Tasty Animals, a parody of People for the Ethical Treatment of Animals Peta, Greece, a town in the prefecture...

Designer Diane von Fürstenberg has filed a lawsuit against Forever 21 for duplicating her dress designs.^{[citation needed]} Diane von Fürstenberg Diane von Fürstenberg is a fashion designer best known for her hallmark wrap dress. ...

The store's trademark yellow shopping bags have the words John 3:16 printed on the bottom, a reflection of the owners' Christian faith.^[5] John 3:16 (chapter 3, verse 16 of the Gospel of John) is one of the most widely quoted verses from the Christian Bible. ...

On June 23, 2007, Forever 21 officially opened its second store in Canada, the first being in Edmonton. The Toronto location on Yonge Street was previously occupied by Gap and is situated across the street from fellow cheap-and-chic store, H&M.^[6] Nickname: Motto: Industry - Integrity - Progress Location of Edmonton within census division number 11, Alberta, Canada. ... A sign for Yonge Street at the intersection with Maitland Street. ... Look up Gap in Wiktionary, the free dictionary. ... Hennes & Mauritz AB (operating as H&M), is a Swedish clothing company, known for their inexpensive and fashionable clothing offerings. ...

References

1. ^ Company Profile
2. ^ Hoover's profile
3. ^ CorpWatch - "Boycott Forever 21!"
4. ^ PETA - "Take Charge: Forever 21 Drops Fur for Good!"
5. ^ New York Sun - Aug. 18, 2006 "Evangelism in Fashion"
6. ^ [1]

External links

• Official Website

• Faster Fashion, Cheaper Chic - New York Times, May 10, 2007