Applied to the face to either enhance the appearance, or to cover blemishes. It comes in many different forms such as powder, creme, and liquids. Colors range from almost every skin tone so buyers may have an easy time finding a perfect match. There are also many desired finishes when it comes to foundation. Foundation buyers take into account whether they would like a dewy look, a brighter look, or a powdered finish. There are many different brands to choose from, which also makes it easy. Foundation can also be reffered to as "base" makeup. It is called this because it is usually the basis or base of make up application.