the act of creating (or using) a picture frame, as in framing a photo.
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Framing your photograph is an extension of the creative process that began when you first depressed the shutter release on your camera.
Despite the seemingly endless choices, the overall purposes of framing are essentially the same: to enhance your image, focus attention on it, protect it and give it the proper, professional presentation it deserves.
Framing should (1) celebrate and enhance your picture, even glorify it; (2) set the boundaries so the photograph doesn’t overwhelm its environment, or the environment doesn't impose on the picture; and (3) act as a transition between the wall and the image.
Framing defines how a certain piece of media content or rhetoric is packaged so as to allow certain desirable interpretations and rule out others.
In politics, Lakoff points to an example of framing in the phrase "tax relief." The use of the word "relief" implies a notion that taxes put strain on the citizen.
According to Klandermans, a sociologist, the "social construction of collective action frames," involves "public discourse, that is, the interface of media discourse and interpersonal interaction; persuasive communication during mobilization campaigns by movement organizations, their opponents and countermovement organizations; and consciousness raising during episodes of collective action." (1997: p.
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