Frans Van Der Hoff (born in 1939) is a Dutch missionary who, in collaboration with Nico Roozen and ecumenical development agency Solidaridad, launched Max Havelaar, the first Fairtrade label in 1988. Frans Van Der Hoff's contacts with disadvantaged Mexican coffee producers were key in securing the supply and ensuring the success of the very first Fairtrade labelling initiative. A missionary is a propagator of religion, often an evangelist or other representative of a religious community who works among those outside of that community. ... The word ecumenical comes from a Greek word that means pertaining to the whole world. ... An aid agency is an organisation dedicated to distributing aid. ... For other uses of the name Solidaridad or Solidarity, see Solidarity (disambiguation). ... The fair trade movement promotes international agreements to enforce price supports for commodities, particularly those exported from poor countries to the industrialised West. ... 1988 (MCMLXXXVIII) was a leap year starting on Friday of the Gregorian calendar. ... International Fairtrade Certification Mark Fairtrade labelling (usually simply Fairtrade or Fair Trade Certified in the United States) is a product certification system designed to allow consumers to identify products (especially agricultural products such as coffee) which meet agreed standards. ...

See also

• Fairtrade Labelling