frog design is an internationally renowned creative consultancy.

History

It was founded in 1969 by industrial designer Hartmut Esslinger and partners Andreas Haug and Georg Spreng in Mutlangen, Germany as "Esslinger Design", but soon after moved to Altensteig, Germany. The name was changed to frogdesign in 1982, then to frog design in 2000. The company has grown to over 325 employees worldwide collaborating across eight studios: Hartmut Esslinger (born 1944) is a German industrial designer. ... Mutlangen is a town in the German state of Baden-Württemberg, in Ostalbkreis district. ... Altensteig is a town in the district of Calw, in Baden-Württemberg, Germany. ...

• Palo Alto, California - Headquarters
• San Francisco, California
• San Jose, California
• Austin, Texas
• New York City, New York
• Seattle, Washington
• Herrenberg, Germany
• Milan, Italy

Originally geared towards industrial design, frog design has expanded their capabilities and now consider themselves a creative consultancy, which also incorporates brand, digital and user interface design and strategic consulting. A lot of their most famous designs are in the area of consumer electronics and computers. In a press release from August of 2004, in what some have characterized as essentially an acquisition, the company announced that Flextronics International, a very large Electronics Manufacturing Services (EMS) provider, was taking an equity stake in frog design. Flextronics CEO Michael Marks, in a March 2005 BusinessWeek article, said that Flex was going to integrate their San Jose, CA-based industrial design group with frog. To meet Wikipedias quality standards, this article or section may require cleanup. ... Nickname: The City by the Bay; Fog City Location of the City and County of San Francisco, California Coordinates: City-County San Francisco Mayor Gavin Newsom (D) Area    - City 600. ... Nickname: Capital of Silicon Valley Location of San Jose within Santa Clara County, California. ... Flag Seal Nickname: Live Music Capital of the World Location Location in the state of Texas Coordinates: Government County Travis County Mayor Will Wynn Geographical characteristics Area 669. ... New York, New York redirects here. ... Nickname: The Emerald City Location of Seattle in King County and Washington Coordinates: ) 47°36′N 122°19′W Country State County United States Washington King County Incorporated December 2, 1869 Mayor Greg Nickels Area    - City 369. ... The German article for Herrenberg is located here Herrenberg is a town in the middle of the federal state of Baden-Württemberg, about 30km south of Stuttgart and 20km from Tübingen. ... This is about the Italian city of Milan. ...

Designs and Clients

First designs were for Wega in 1969, a German TV manufacturer, later to be acquired by Sony. frog design continued to work for Sony and designed the Trinitron television set in 1975. WEGA (pronounced vega) was a pioneering German radio manufacturer, manufacturing some of Germanys earliest radio sets. ... This article or section does not cite its references or sources. ... Picture of a Dell-branded Sony Trinitron, still bearing the Triniton logo. ...

Their first designs for computer manufacturers were for proprietary systems by CTM (Computertechnik Müller) in 1970 and Diehl Data Systems in 1979. More prominent are the designs for Apple Computer, starting with the case of the portable Apple IIc, introducing the Snow White design language used by Apple during 1984-1990, and continued with several Macintosh models. In 1986 Sun's SPARCstations and in 1987 the famous NeXT Cube were designed by frog design. Apple Computer, Inc. ... The Apple IIc, the fourth model in the Apple II line of personal computers, was Apple Computers first endeavor to produce a portable computer. ... The Snow White design language was an industrial design language developed by Frog design. ... Sun Microsystems (Sun Microsystems, Inc. ... Sun SPARCstation 1+ pizzabox, 25mhz RISC processor, early 1990s SPARCstation was the name given to a series of SPARC-based computer workstations developed and sold by Sun Microsystems. ... NeXT was a computer company headquartered in Redwood City, California, that developed and manufactured two computer workstations during its existence, the NeXTcube and NeXTstation. ... The NeXT logo, designed by Paul Rand. ...

Other clients include:

• Logitech (1988), NEC Packard Bell (1991), Acer (1992), Siemens (1997) - computers
• Samsung (1993), Dual (1994) - consumer electronics
• SAP (1999), Dell (2000), Microsoft (2001), i2 (2002), Yahoo! (2005) - web, user interface
• Hansgrohe (1973), Kaldewei (1977), Villeroy & Boch (1983) - bath
• Fissler (1981), Rosenthal (1989) - kitchen

Logitech International S.A. (SWX: LOGN, NASDAQ: LOGI), headquartered in Apples, Switzerland, is the holding company for Logitech Group, an industry leader in the personal peripheral market. ... Current corporate logo Packard Bell (PB) was an American radio manufacturer, founded in 1933, in Los Angeles, that later became a defense contractor and manufacturer of other consumer electronics, such as television sets. ... Acer (LSE: ACID) (Chinese:宏碁股份有限公司) is a Republic of China-based company which by 2004 had grown to be one of the worlds top five branded PC vendors. ... Fujitsu Siemens Computers is a European IT vendor, selling consumer and business computing products in the markets of Europe, the Middle East and Africa. ... Samsung Electronics (hangul: 삼성전자; hanja: 三星電子; revised: Samseong Jeonja; McCune-Reischauer: Samsŏng Chŏnja) is an electronics company headquartered in Seoul, Korea. ... Dual is a brand name of audio and video electronics. ... SAP AG (FWB:SAP, NYSE: SAP) is the largest European software enterprise, with headquarters in Walldorf, Germany. ... Dell Inc. ... The Microsoft Corporation, commonly known as just Microsoft, (NASDAQ: MSFT, HKSE: 4338) is a multinational computer technology corporation with global annual sales of US$44. ... Yahoo! - Wikipedia, the free encyclopedia /**/ @import /skins-1. ...

External links

• http://www.frogdesign.com
• http://www.frogdesign.com/inside/timeline/timeline_index.html – designs since 1969
• Podcast Interview of Frog's Luke Williams with CreativeXpert titled "Taking Your Design to the Next Level": MP3 Link