Front Row Digital is a British pay-per-view system broadcasting on cable television. It mainly offers films but also offers a limited selection of sporting events. The service was initially available on analogue cable from 1997, but as the name implies made the switch to digital when digital cable services launched from late 1999 onwards. Pay-per-view is the name given to a system by which television viewers can call and order events to be seen on TV and pay for the private telecast of that event to their homes later. ...

The service is now only available through certain parts of the NTL network, as the service has now been replaced by the FilmFlex service on Telewest's Teleport Video-On-Deamnd service. NTL NASDAQ: NTLI is a US listed company providing cable services. ... Telewest (formerly Telewest Broadband and Telewest Communications) is one of the two major cable companies in the United Kingdom. ...

On NTL: Digital You Can Find Front Row On Channel 0

Prices vary due to seasonal events but it costs approximately £2.50 for a movie.