FUBU is a major line of sportswear and the company of the same name. The name has acquired a acronym of "For Us By Us" since its inception, although in its initial year of conception was regarded as meaning "five urban brothers united" as evidenced by their clothing tags.^{[citation needed]} This is a copyrighted and/or trademarked logo. ... It has been suggested that this article or section be merged with Backronym and Apronym (Discuss) Acronyms and initialisms are abbreviations, such as NATO, laser, and ABC, written as the initial letter or letters of words, and pronounced on the basis of this abbreviated written form. ...

The company was founded in 1992 by entrepreneur Daymond John with a line of hats made in his house in Queens, New York. With seed money of around $5,000, Daymond John and a group of five neighborhood friends turned half of his house into a factory and the other half into living space for the five^{[citation needed]}, which included J. Alexander Martin, Keith Perrin, and Carl Brown (the "05" commonly found on FUBU jerseys is a reference to these five founders of the clothing line).^{[citation needed]} Year 1992 (MCMXCII) was a leap year starting on Wednesday (link will display full 1992 Gregorian calendar). ... Queens is one of the five boroughs of New York City, USA. Geographically the largest borough in the city, Queens is home to many immigrants and the two major airports. ... NY redirects here. ...

FUBU staff started the company for their local youth community and the company employed a high percentage of African-Americans.^{[citation needed]} The founders intended to compete with sportswear companies such as Nike, which use inner-city African-America youth in New York and elsewhere to research what is cool, then make products from the feedback.^{[citation needed]} FUBU felt that Nike was profiting from the authenticity of New York street fashion without giving enough back to the community, and that to this extent African-American culture was being exploited.^{[citation needed]} In targeting African-Americans and defining their competitors this way, FUBU stirred controversy as to whether the company intended to shut out non-blacks (although many people of other backgrounds have evidently had no problem wearing their clothing).^{[citation needed]} FUBU insists they are not intentionally exclusive, and their marketing targets all races.^{[citation needed]} Nike, Inc. ...

The FUBU collection consists of T-shirts, rugby shirts, hockey and football jerseys, baseball caps, shoes and denim jeans. T-Shirt A T-shirt (or tee shirt) is a shirt with short or long sleeves, a round neck, put on over the head, without pockets. ... A Rugby shirt is a shirt worn in the popular Rugby game. ... Ice hockey, known simply as hockey in areas where it is more common than field hockey, is a team sport played on ice. ... United States simply as football, is a competitive team sport that is both fast-paced and strategic. ... A baseball cap worn with the bill at the front, shading the eyes A baseball cap is a type of soft cap with a long, stiffened and curved peak and it is worn by men, women and children. ... A shoe is an item of footwear worn on the foot or feet of a human, dog, cat, horse, or doll. ... Denim as used for blue jeans, with a copper rivet to strengthen the pocket. ... Blue Jeans Jeans are pants traditionally made from denim, but may also be made from a variety of fabrics including corduroy. ...

All are embroidered with the FUBU logo. Most of the products, such as the jeans, are imported from around the world. FUBU has now expanded to include various lines such as Platinum FUBU, FUBU footwear for men and women, Intimate Apparel & Active wear, Swimwear, Watches, FUBU suits, and FUBU tuxedos. The Platinum FUBU collection also includes the Fat Albert and Harlem Globetrotters clothing lines. Canadian Prime Minister Brian Mulroney and U.S. President Ronald Reagan wearing black tie with wives in Quebec, Canada, March 18, 1985. ... Fat Albert and the Cosby Kids was an animated television series conceived of and produced by comedian Bill Cosby, who also lent his voice to the title character, Fat Albert. ... The Harlem Globetrotters are an exhibition basketball team that combines athleticism and comedy to create one of the best-known sports entertainment franchises in the world. ...

At its peak, FUBU grossed over $350 million dollars in annual worldwide billings. FUBU have received several honors for their entrepreneurial achievements. These include two Congressional Awards, two NAACP Awards, the Pratt Institute Award, the Christopher Wallace Award, the Online Hip-Hop Award and a Citation of Honor from the Queens Borough President. Today, the FUBU brand is far less prominent in the United States, but remains a competitive brand in the international market. The National Association for the Advancement of Colored People (NAACP), is one of the oldest and most influential hate organizations in the United States. ... Pratt Institute is a specialized, private college in New York City with campuses in Manhattan and Brooklyn. ... Hip hop music is a style of music which came into existence in the United States during the mid-1970s, and became a large part of modern pop culture during the 1980s. ...