Fuse is a music television network like MTV, formerly called MuchMusicUSA until it was sold in early 2003. The format was very similar to the original MuchMusic in Canada, based in Toronto, back when it was MuchUSA. Fuse now has studios headquartered across from Penn Station and Madison Square Garden in New York City. Fuse, in ways, has taken on the original MTV2 style and music genres, as MTV2 now rarely shows music video programming.
External links
Fuse website (http://www.fuse.tv) ( formerly at http://www.muchmusicusa.com )
Fuse vs. MTV: A Scrappy Underdog Challenges MTV (http://www.nytimes.com/2004/10/29/arts/television/29fuse.html?position=&ei=5090&en=5add4ea23938e941&ex=1256788800&adxnnl=1&partner=tvtattle&pagewanted=all&adxnnlx=1099519346-Lku+Nb1mg2+TtbXnymWW9A)
fuse is the nation's only viewer-influenced, music television network, featuring music videos, exclusive artist interviews, live concerts, series and specials.
Central to fuse's identity are its progressive logos, changing taglines, and viral and alternative marketing campaigns that break the rules of traditional branding to keep up with the rapidly changing interests of its young adult audience.
In addition, fuse recently partnered with InfoSpace to provide mobile content including ring tones, graphics and games on the fuse.tv mobile storefront, which will be available to consumers in the second quarter of 2006.
Fuse began in 1994 under a partnership between current owners Rainbow Media (a division of Cablevision) and CHUM (owner of Canada's MuchMusic) The network was a complete simulcast of MuchMusic Canada for the most part except for an infomercial block during the morning hours.
Fuse is nominally a cable network, and is generally available only on cable and satellite TV systems.
Uniquely, however, Fuse is available to residents of central and east Austin, Texas—including resident students of the University of Texas at Austin—via low-power TV station K09VR-TV.
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