The GEICO Cavemen are popular characters in a series of television advertisements for the auto insurance company GEICO, that aired from 2004 to 2007. The campaign was co-created by Noel Ritter and writer Joe Lawson among others, of The Martin Agency. In 2004, GEICO began an advertising campaign featuring Neanderthal-like cavemen in a modern setting.^[1] The premise of the commercials is that GEICO advertises that using their website is "so easy, a caveman could do it"; and that this slogan offends cavemen, who not only still exist in modern society but live as intelligent, urbane yuppies. Jeff Daniel Phillips and Ben Weber played the two earliest cavemen and continuously reprise their roles. Actor John Lehr appears most frequently as the caveman. A fourth caveman is played by Ben Wilson. Alice, a fictional character based on a real character from the work of Lewis Carroll. ... Marketing is a social and managerial function associated selling of product with the interchange of material and to satisfy the customer. ... Cavemen is an American television comedy created by Joe Lawson and set in San Diego, California. ... Generally speaking, advertising is the paid promotion of goods, services, companies and ideas by an identified sponsor. ... To meet Wikipedias quality standards, this article or section may require cleanup. ... The Government Employees Insurance Company, usually known by the acronym GEICO, is an American auto insurance company. ... Year 2004 (MMIV) was a leap year starting on Thursday of the Gregorian calendar. ... Year 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era in the 21st century. ... Joe Lawson is the writer and creator of Geicos Cavemen commercials and TV series. ... The Martin Agency is a fully integrated, national advertising agency founded in 1965 by David N. Martin with offices in Richmond, VA and New York City. ... For other uses, see Neanderthal (disambiguation). ... For other uses, see Caveman (disambiguation). ... Yuppies (young urban professionals, or less commonly young upwardly-mobile professionals[1]) is a market segment whose consumers are characterized as self-reliant, financially secure individualists. ... Jeff Daniel Phillips is one of the actors who plays the cavemen in the GEICO cavemen commercials. ... John Lehr is an actor who starred in the independent film Memron. ...

In an online interview with Esquire Magazine,^{[citation needed]} writer Lawson said one of his purposes for the ads was to comment on political correctness. Esquire is a magazine for men owned by the Hearst Corporation. ... Political correctness is the alteration of language to redress real or alleged injustices and discrimination or to avoid offense. ...

Television ads

• In the first commercial, as the fake, caveman-insensitive commercial is being filmed, the boom operator turns out to be a Neanderthal caveman, who stops the filming and yells "not cool!".
• In the second commercial, three cavemen in their apartment are watching the ad on TV and take offense at its "condescending" tone.
• In the third, a spokesman attempts to apologize to two cavemen in a restaurant for the promotion, explaining that "we had no idea you guys were still around". Soon afterward, one of the cavemen orders "the roast duck with the mango salsa," while the other just glares at the spokesman telling him he is no longer hungry.
• In the fourth, a caveman is on a moving sidewalk at an airport (a parody of the opening credit sequence in the film The Graduate). He spots a billboard for GEICO featuring a stereotypical caveman Neanderthal along with the earlier mentioned GEICO slogan, while the Röyksopp song "Remind Me" plays in the background.
• A follow up to the fourth commercial shows the same caveman talking on his cellular phone, complaining about the billboard.
• The fifth shows a caveman complaining to his therapist (played by Talia Shire) about Geico's attitude towards cavemen during a psychotherapy session.
• The sixth shows a caveman on a news-type talk show, debating with a human "expert" about whether or not cavemen "have failed to adapt." Both the expert and the host end up insulting the caveman.
• The seventh shows all three cavemen at a high-rise-apartment party, where two are having a discussion on the balcony about one's decision to purchase Geico's insurance because of its low price. The second caveman states that "a little loyalty would be nice" in their opposition to the company. During their discussion, the third caveman interrupts from inside, stating excitedly "Tina's here, we're getting back together!"
• The eighth is a continuation of the news talk-show where the "expert" uses overly technical terms to make an unclear statement, and the caveman is confused.
• The ninth and tenth are continuations of the caveman psychotherapy sessions.
• The eleventh is sort of a continuation of the seventh. (see above)

A boom operator is an assistant of the production sound mixer. ... An inclined moving sidewalk at Beaudry metro station in Montreal This article or section should be merged with escalator. ... For the novel of the same name, see The Graduate (novel). ... Röyksopp (IPA: ) is an electronic music duo based in Bergen, Norway composed of Torbjørn Brundtland and Svein Berge. ... Remind Me/So Easy is the first single from the Norwegian duo Röyksopps debut album Melody A.M.. The single version is substantially different from the album version (it is more upbeat). ... Talia Shire (born April 25, 1946), is an Academy Award-nominated American actress. ...

Websites

In 2007, GEICO created and launched an interactive Flash website starring the GEICO commercial cavemen entitled Caveman's Crib.

The site invites users to a hip penthouse party at the caveman's apartment.^[2] If users click "Prep & Party," they are transported to the "crib" with the party not yet underway. Max (Jeff Phillips from the Airport spot), is none too pleased with the early arrival. Roommate Marty (John Lehr from the Therapy spot), is stressing over the arrival of Tina. Users may interact with the GEICO cavemen as well as their clothing, electronics, books, magazines and appliances. You could even click on the T.V. and veiw Geico ads before the screen is turned off by a cavemen.

If users click "Snooze & Rejuve" they are transported to the morning after the party at the crib, and meet a third caveman, Neil (Eric Andre), who is napping on the couch. Users may interact with the cavemen and view camera phone video clips from the party itself, taken by several different guests points of view. There is even a Darts game, only with one change. A picture of the Geico gecko is on the board. Every time veiwers click the picture, a Dart is thrown at the face of the lizard mascot .^[3] Some interesting facts arise from the caveman's crib website: For the British doo-wop revival band of the 1970s and 1980s, see Darts (band). ...

• Apparently, caveman Max speaks Esperanto.
• One of the cavemen writes a blog.
• Cavemen Marty and Neil are rugby teammates.
• Caveman Max is a gourmet cook.

There have been problems for some people that visit the site. After the first loading page, you are given certain selections to click on for the site on the flash PDA. For some people, after clicking a selection, it just reverts to the first loading page and the PDA. This article is about the language. ... To meet Wikipedias quality standards, this article or section may require cleanup. ... For other uses, see Rugby (disambiguation). ...

Other appearances

• One of the cavemen appeared in the Super Bowl XLI pre-game show playing golf with Phil Simms, exchanging witty banter and deliberately sabotaging Simms's golf swings.
• A viral video of a supposed Caveman movie has made the rounds on the internet. It appears to be made up of unused clips from the GEICO ads and stock footage.
• One of the cavemen made several appearances on the sports cable network SportsNet New York in 2007, including promos for the show GEICO SportsNite, as well as a New York Mets baseball game.^[4]

Date February 4, 2007 Stadium Dolphin Stadium City Miami Gardens, Florida MVP Peyton Manning, Quarterback, Colts Favorite Colts by 6. ... Phillip Martin Simms (born November 3, 1955, in Lebanon, Kentucky) is a former American football quarterback, and currently a television sportscaster for the CBS network. ... The term viral video refers to video clip content which gains widespread popularity through the process of Internet sharing, typically through email or IM messages, blogs and other media sharing websites. ... SportsNet New York (SNY) is a New York City-based sports cable network which airs in the New York metro area and all of New York state, and nationwide via satellite. ... Major league affiliations National League (1962–present) East Division (1969–present) Current uniform Retired Numbers 14, 37, 41, 42 Name New York Mets (1962–present) Other nicknames The Amazin Mets, The Amazins, The Metropolitans, The Kings of Queens Ballpark Shea Stadium (1964–present) Polo Grounds (1962–1963) Major league...

In popular culture

• When Duke University lost three times in a row during the 2007 NCAA Basketball season many fans at opposing stadiums had billboards that said "BEATING DUKE--SO EASY EVEN A CAVEMAN COULD DO IT" during the season and the UNC-Duke rivalry game.
• A parody with the tag line "Creation: So easy a caveman can get it" was produced by BJ HomeSat and featured a special appearance by Ken Ham. ^[5]

WHO CARES THEY SUCK ... Tipoff of UNC-Duke game The UNC-Duke rivalry, sometimes referred to as The Battle of Tobacco Road or The Battle of the Blues, is a fierce rivalry, particularly in mens college basketball, between Duke University and the University of North Carolina athletic teams. ... Creationism is a religious belief that humanity, life, the Earth, and the universe were created in their original form by a deity or deities (often the Abrahamic God of Judaism, Christianity and Islam), whose existence is presupposed. ... Kenneth Alfred Ham (born October 20, 1951) is the president of Answers in Genesis USA and Joint CEO of Answers in Genesis International. ...

References

External links

• Caveman's Crib - a Web site that gives a navigable tour of the hipster pad of one of the cavemen (operated by Geico)
• Geico Cavemen Fan Site - unofficial site
• Geico Cavemen FAQ and Definitive Video Post - a comprehensive list of all Caveman related videos and spin-offs, with commentary.
• Geico Caveman Ads reviewed
• Jeffrey Daniel Phillips at the Internet Movie Database Trivia - Portrays one of the Cavemen in the Geico Insurance Commercials
• Ben Weber at the Internet Movie Database Trivia - Portrays one of the "Cavemen" in the Geico Insurance Commercials
• [4] - An interview with caveman actor Ben Wilson