|
Gross Rating Point - Wikipedia, the free encyclopedia (98 words) |
 | GRP (short for Gross Rating Point) represents the percentage of the target audience reached by a television advertisement. |
| If the advertisement is aired more than once, the GRP figure represents the sum of each individual GRP. |
| Therefore, a commercial aired 5 times reaching 50% of the target audience would have 250 GRP = 5 x 50%. |
| Group Risk Plan (526 words) |
| GRP is a dramatic departure from traditional approaches to crop insurance protection, with less paperwork and generally less cost than Multiple Peril Crop Insurance (MPCI). |
| The expected county yield used for GRP is calculated using many years of county data from the National Agricultural Statistics Service (NASS) with an adjustment for the yield trend. |
| GRP provides a simplified plan to manage risk because the only information a producer needs to provide is the number of acres planted by the acreage reporting date. |
Feeds |
Contact