Launched in 1954 and backed by consumer advertising, G-Plan was sold direct to the public via showrooms and exhibitions which displayed the furniture in room sets - the first use of lifestyle marketing in Britain - rather than through traditional furniture shops.
In another first, G-Plan was designed to be mixed and matched, and - another novelty in the post-World War II era - was also modern and affordable. As scandanavian designs gained popularity, a danish designed range was added in the early 1960s. The success of G-Plan lead to E Gomme becomming one of the UK's largest furniture manufacturers.
G-Plan furniture is now produced by the Morris Furniture Group.
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