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Encyclopedia > Gay Mullins

Gay Mullins was a retired electrical engineer and millionaire from Seattle, Washington in the United States, notable as the founder of the group Old Cola Drinkers of America, which fought Coca-Cola's decision to replace their classic soft drink formula with "New Coke". Seattle skyline City nickname: The Emerald City Location of Seattle in King County and Washington State County King Mayor Greg Nickels (NP) Area   â€“Land   â€“Water 369. ... Old Cola Drinkers of America was an organization formed on May 28, 1985 to pressure the Coca-Cola corporation after the release of New Coke. ... The wave shape (known as the dynamic ribbon device) present on all Coca-Cola cans throughout the world derives from the contour of the original Coca-Cola bottles. ... The Best Just Got Better. ...


Despite twice selecting new Coke over old in blind taste tests, Mullins declared himself deeply disappointed and angry about the new formula. After spearheading formation of the group in 1985, he launched a class action lawsuit against Coca-Cola, set up a hotline for angry consumers, participated in a national letter-writing campaign, and lobbied for the original Coca-Cola formula to be released into the public domain. 1985 is a common year starting on Tuesday of the Gregorian calendar. ... In law, a class action is an equitable procedural device used in litigation for determining the rights of and remedies, if any, for large numbers of people whose cases involve common questions of law and fact. ... In telecommunication, a hotline (also called an automatic signaling service or off-hook service) is a point-to-point communications link in which a call is automatically originated to the preselected destination without any additional action by the user when the end instrument goes off-hook. ... The public domain comprises the body of all creative works and other knowledge—writing, artwork, music, science, inventions, and others—in which no person or organization has any proprietary interest. ...


Although his personal efforts were not taken seriously, the unexpected degree of public resistance to the new formula led Coca-Cola executives to reintroduce the original version of the beverage as "Coca-Cola Classic" only three months after the initial change.


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