General Mills (NYSE: GIS) is a Fortune 500 corporation, mainly concerned with food products, which is headquartered in Golden Valley, Minnesota, a suburb of Minneapolis. The company markets such brands as Betty Crocker, Progresso, Yoplait, Old El Paso, and Pillsbury, as well as numerous well-known breakfast cereals (see below). Image File history File links Broom_icon. ... Image File history File links Information_icon. ... Prose is writing distinguished from poetry by its greater variety of rhythm and its closer resemblance to the patterns of everyday [[speech. ... General Mills logo, claiming fair use This is a copyrighted and/or trademarked logo. ... A public company usually refers to a company which is permitted to offer its securites (i. ... The New York Stock Exchange (NYSE), nicknamed the Big Board, is a New York City-based stock exchange. ... Golden Valley is a city in Hennepin County, Minnesota, United States. ... Stephen W. Sanger is the chairman and CEO of the board of directors for General Mills. ... Food processing is the set of methods and techniques used to transform raw ingredients into food for consumption by humans or animals. ... This article does not adequately cite its references or sources. ... Yoghurt Yoghurt or yogurt, less commonly yoghourt or yogourt, is a dairy product produced by bacterial fermentation of milk. ... Dough Dough is a paste made out of any cereals (grains) or leguminous crops by grinding with small amount of water. ... Soup is usually a savoury liquid food that is made by combining ingredients, such as meat, vegetables and beans in stock or hot water, until the flavor is extracted, forming a broth. ... For other uses, see Pizza (disambiguation). ... Potato chips or crisps. ... Missing image Ice cream is often served on a stick Boxes of ice cream are often found in stores in a display freezer. ... Binomial name Glycine max Soybeans (US) or soya beans (UK) (Glycine max) are a high-protein legume (Family Fabaceae) grown as food for both humans and livestock. ... A plate of vegetables Vegetable is a culinary term which generally refers to an edible part of a plant. ... Look up flour in Wiktionary, the free dictionary. ... Revenue is a U.S. business term for the amount of money that a company earns from its activities in a given period, mostly from sales of products and/or services to customers. ... Image File history File links No higher resolution available. ... ISO 4217 Code USD User(s) the United States, the British Indian Ocean Territory,[1] the British Virgin Islands, Cambodia, East Timor, Ecuador, El Salvador, the Marshall Islands, Micronesia, Palau, Panama, Turks and Caicos Islands, and the insular areas of the United States Inflation 2. ... 2004 (MMIV) was a leap year starting on Thursday of the Gregorian calendar. ... A website (or Web site) is a collection of web pages, images, videos and other digital assets and hosted on a particular domain or subdomain on the World Wide Web. ... The New York Stock Exchange (NYSE), nicknamed the Big Board, is a New York City-based stock exchange. ... The Fortune 500 is a ranking of the top 500 United States corporations as measured by gross revenue. ... Corporate redirects here. ... Golden Valley is a city in Hennepin County, Minnesota, United States. ... Housing subdivision near Union, Kentucky, a suburb of Cincinnati, Ohio. ... Nickname: City of Lakes Motto: En Avant (French: Lets go!) Location in Hennepin County and the state of Minnesota. ... A brand is a customer experience represented by a collection of images and ideas; often, it refers to a symbol such as a name, logo, slogan, and design scheme. ... Reissue of the original 1955 cookbook Betty Crocker, an invented persona and mascot, is a brand name and trademark of American food company General Mills. ... Progresso is a brand of Italian food products sold since 1949. ... This article or section does not cite its references or sources. ... Old El Paso is a range of Mexican-style foods, including dinner kits, tacos and tortillas, sauces, condiments, rice and refried beans. ... Pillsbury is a brand name used by Minneapolis-based General Mills and the The J. M. Smucker Company. ... This article does not adequately cite its references or sources. ...

The Company

General Mills markets some of the world's best loved brands, including Betty Crocker, Häagen-Dazs, Pillsbury, Green Giant, Old El Paso and Cheerios. Their brand portfolio includes more than 100 leading U.S. brands and numerous category leaders around the world. On average, U.S. shoppers place at least one General Mills product into their shopping cart each time they visit the grocery store. [1]

General Mills markets global brands such as Green Giant vegetables, Old El Paso Mexican food and Häagen-Dazs ice cream.Their U.S. portfolio includes Yoplait yogurt, Cheerios, Wheaties and other Big G cereals.

The company also markets strong local brands, such as Diablitos meat spread in Venezuela, Latina pasta in Australia and La Salteña dough in Argentina.

General Mills markets baking solutions that feature Betty Crocker dessert mixes, cakes and frostings, Bisquick baking mixes and Gold Medal flour. As a leader in the U.S. ready-to-eat cereal category, Big G offers consumer favorites such as Cheerios, Wheaties and Lucky Charms. Dinner options include a line of Helper dinner kits, Betty Crocker potato mixes, Progresso soups, Green Giant vegetables and meal starters, and Old El Paso Mexican foods. Small Planet Foods features Cascadian Farm and Muir Glen, which hold top positions in nine organic food categories.

With a clear leadership share of the U.S. refrigerated dough category, Pillsbury products include Pillsbury Home Baked Classics frozen dough, Pillsbury frozen breakfast items, and Totino's frozen pizza and snacks.

General Mills features brands such as Fruit Roll-Ups fruit-flavored snacks, Chex Mix snacks, Pop Secret microwave popcorn, Nature Valley granola bars and Bugles corn snacks.

Yoplait is a leader in the U.S. yogurt category, with products such as Yoplait Original, Yoplait Light, Go-GURT, Colombo yogurts, and Nouriche Smoothies.

General Mills markets unbaked, partially baked and fully baked dough products and mixes to foodservice operators and retail and wholesale bakeries. Our market-leading branded products also are available through outlets such as school cafeterias, restaurants and convenience stores.

The portfolio includes Häagen-Dazs ice cream, Pillsbury dough-based products, Betty Crocker desserts and mixes, Green Giant vegetables, Old El Paso Mexican foods and leading local brands.

General Mills and Nestlé formed Cereal Partners Worldwide, which markets ready-to-eat cereal brands in more than 130 international markets. Teaming with DuPont, 8th Continent competes in the $400 million refrigerated soymilk market. Among our Häagen-Dazs joint ventures in Asia, the largest is with Suntory and Takanashi Dairy in Japan.

History

The company can trace its history to the Minneapolis Milling Company, an organization founded in 1866 by Cadwallader C. Washburn which leased power rights to mills operating along Saint Anthony Falls on the Mississippi River. His brother William D. Washburn also assisted in the company's development. In 1866, the Washburns got into the business themselves, building the Washburn "B" Mill at the falls. At the time, the building was considered to be so large and output so vast that it could not possibly sustain itself. However, the company succeeded and in 1874 he built the even bigger Washburn "A" Mill. Cadwallader C. Washburn Cadwallader Colden Washburn (April 22, 1818–May 15, 1882) was an American businessman, politician, and soldier noted for founding what would later become General Mills and working in government for Wisconsin. ... Gristmill with water wheel, Skyline Drive, VA, 1938 A gristmill is a building where grain is ground into flour. ... Aerial view of Saint Anthony Falls with the upper dam; there is also a lower dam. ... The Mississippi River, derived from the old Ojibwe word misi-ziibi meaning great river (gichi-ziibi big river at its headwaters), is the second-longest named river in North America, with a length of 2320 miles (3733 km) from Lake Itasca to the Gulf of Mexico. ... William D. Washburn William Drew Washburn (January 14, 1831–July 29, 1912) was an American politician. ... The Washburn A Mill complex in Minneapolis, Minnesota. ...

In 1877, the mill entered a partnership with John Crosby to form the Washburn-Crosby Company. A year later, the "A" mill exploded, killing 17 workers and also demolishing several nearby buildings. The mill was rebuilt and continued to operate for almost 90 years. 1877 (MDCCCLXXVII) was a common year starting on Monday (see link for calendar). ... John Crosby was part of the partnership of the company that later became General Mills. ...

In the 1920s, the company stepped in to take over a failing Twin Cities radio station, renaming it WCCO (from Washburn Crosby Company). This article or section does not adequately cite its references or sources. ... A radio station is an audio (sound) broadcasting service, traditionally broadcast through the air as radio waves (a form of electromagnetic radiation) from a transmitter to an antenna and a thus to a receiving device. ... WCCO is a set of radio and television stations with a storied history spanning more than 80 years that serves the Minneapolis-St. ...

General Mills itself was created in 1928 when Washburn-Crosby President James Ford Bell directed his company to merge with 26 other mills.

During the 1960s, retired U.S. Air Force General Edwin W. Rawlings helped transform this firm from a family-led firm to a business that effectively exercises corporate social responsibility as a core value. 1960 (MCMLX) was a leap year starting on Friday (the link is to a full 1960 calendar). ... The United States Air Force (USAF) is the aerial warfare branch of the United States armed forces and one of the seven uniformed services. ... Gen. ... Corporate social responsibility (CSR) is an expression used to describe what some see as a company’s obligation to be sensitive to the needs of all of the stakeholders in its business operations. ...

In 1963, after the death of George Parker, the game manufacturer Parker Brothers was acquired. 1963 (MCMLXIII) was a common year starting on Tuesday (the link is to a full 1963 calendar). ... The Parker Brothers logo. ...

In 1970, General Mills acquired a five-unit restaurant company called Red Lobster and expanded it nationwide. Soon, a division of General Mills titled General Mills Restaurants developed to take charge of the Red Lobster chain. 1970 (MCMLXX) was a common year starting on Thursday. ... Red Lobster is a U.S. chain of seafood restaurants. ...

From 1976 to 1985 General Mills went to court as the parent company of Parker Brothers, which held the rights on the brand name and gaming idea of the board game Monopoly, claiming that the so called Anti-Monopoly game of an economics professor infringed their trademark. The dispute extended up to the U.S. Supreme Court which ruled against them, sayng that while they have exclusive rights to the game Monopoly, they can not prevent others from using the word monopoly in the name of a game. During the 1980s, General Mills sold Parker Brothers to Kenner. Monopoly is the best-selling commercial board game in the world. ... Anti-Monopoly is a board game made by San Francisco State University Professor Ralph Anspach, in response to Monopoly. ... Federal courts Supreme Court Chief Justice Associate Justices Elections Presidential elections Midterm elections Political Parties Democratic Republican Third parties State & Local government Governors Legislatures (List) State Courts Counties, Cities, and Towns Other countries Politics Portal      The Supreme Court of the United States (SCOTUS) is the highest judicial body in the... Kenner Products was a toy company founded in 1947 by Albert, Phillip, and Joseph Steiner, in Cincinnati, Ohio, and was named after the street where the original corporate offices were located. ...

In 1982, General Mills Restaurants founded a new Italian themed restaurant chain called Olive Garden. 1982 (MCMLXXXII) was a common year starting on Friday of the Gregorian calendar. ... Olive Garden is a casual dining American restaurant chain specializing in Italian food. ...

In 1988, General Mills sold General Mills Specialty Retail Group, which was the parent company of both Eddie Bauer (sold to Spiegel, Inc.) and Talbots. 1988 (MCMLXXXVIII) was a leap year starting on Friday of the Gregorian calendar. ... Eddie Bauer is an outdoor clothing and sporting goods chain. ... Talbots (NYSE: TLB) is a Massachusetts clothing retailer established in 1947. ...

In 1990, General Mills and Nestlé started a 50/50 joint venture called Cereal Partners Worldwide to market breakfast cereals for both Europe and the rest of the world (excluding the United States and Canada). CPW distributes cereals manufactured by both companies under the Nestlé brand name. MCMXC redirects here; for the Enigma album, see MCMXC a. ... Cereal Partners Worldwide S.A. is a joint venture between General Mills and Nestlé established in 1990 to produce breakfast cereals. ... This article is 150 kilobytes or more in size. ... This article is about the company. ...

General Mills spun off its Restaurant division in 1995 into Darden Restaurants. Darden Restaurants, Incorporated NYSE: DRI is a holding company controlled by Joe Lee, a founder of the Red Lobster seafood restaurant chain. ...

In 2001, the company purchased Pillsbury, although it was officially described as a "merger." However, Diageo still stands strong without Pillsbury. 2001 (MMI) was a common year starting on Monday of the Gregorian calendar. ... Pillsbury is a brand name used by Minneapolis-based General Mills and the The J. M. Smucker Company. ... Diageo plc (LSE: DGE, NYSE: DEO) is the largest multinational beer, wine and spirits company in the world. ... Pillsbury is a brand name used by Minneapolis-based General Mills and the The J. M. Smucker Company. ...

In October of 2004, the General Mills monster-themed triple pack breakfast cereals were introduced in supermarkets and wholesale retail stores, featuring Boo Berry (blueberry-flavoured), Count Chocula (chocolate-flavoured), and Franken Berry (strawberry-flavoured). This article does not cite its references or sources. ... Breakfast cereal Breakfast cereal is a food product designed especially to be marketed to consumers as a breakfast food. ... Boo Berry is one of a line of monster-themed breakfast cereals produced by General Mills. ... Species See text. ... A box of the popular Count Chocula breakfast cereal Count Chocula is a member of the line of monster-themed breakfast cereals produced by General Mills. ... Chocolate most commonly comes in dark, milk, and white varieties, with cocoa solids contributing to the brown coloration. ... Franken Berry is a member of the line of monster-themed high-sugar breakfast cereals produced by General Mills. ... Species 20+ species; see text The strawberry (Fragaria) is a genus of plants in the family Rosaceae, and the fruit of these plants. ...

In late 2004, the company transitioned its entire breakfast cereal line to whole grain due to scientific research showing the positive impact consuming whole grains has on individuals' health. Also, in 2004, General Mills was named one of the 100 Best Companies for Working Mothers by Working Mothers magazine. This article or section does not cite its references or sources. ...

Corporate governance

Current members of the board of directors of General Mills are: Paul Danos, William Esrey, Raymond Gilmartin, Judith Hope, Heidi Miller, Hilda Ochoa-Brillembourg, Steve Odland, Michael Rose, Robert Ryan, Stephen Sanger (chairman), Michael Spence, and Dorothy Terrell. In relation to a company, a director is an officer of the company charged with the conduct and management of its affairs. ... William T. Esrey (born 1940 in Philadelphia, Pennsylvania), is an American businessman, best known for his time as Chief Executive of Sprint Corporation. ... Raymond Gilmartin is the former CEO of MERCK. Categories: People stubs ... Heidi Miller (born Santa Monica, California) is an American female bodybuilder who held the title Ms. ... Hilda Ochoa-Brillembourg (ca. ... Steve Odland has been Chairman, Chief Executive Officer and a Director of Office Depot since early 2005. ... Stephen W. Sanger is the chairman and CEO of the board of directors for General Mills. ... Michael Spence (born November 7, 1943) is an American-born, Canadian-raised economist and recipient of the 2001 Nobel Memorial Prize in Economics, along with George A. Akerlof and Joseph E. Stiglitz, for their work on the dynamics of information flows and market development. ...

Brands and products

Breakfast cereals

• Apple Cinnamon Cheerios
• Basic 4
• Boo Berry
• Buc-Wheats
• Cheerios
• Chex
• Cinnamon Toast Crunch
• Cocoa Puffs
• Cookie Crisp
• Count Chocula
• Fiber One
  

  Postcard image of the Gold Medal Flour factory in Minneapolis around 1900.
• Franken Berry
• French Toast Crunch
• Frosted Cheerios
• Fruity Cheerios
• Golden Grahams
• Honey Nut Cheerios
• Jurassic Park Crunch
• General Mills Kaboom
• Kix
• Lucky Charms
• Oatmeal Crisp
• Raisin Nut Bran
• Reese's Puffs
• Total (cereal)
• Trix (cereal)
• Wheaties

Cheerios, the first oat-based and ready-to-eat without cooking cereal, is a brand of breakfast cereal created in 1941 and marketed by the General Mills cereal company of Golden Valley, Minnesota. ... Boo Berry is one of a line of monster-themed breakfast cereals produced by General Mills. ... There are very few or no other articles that link to this one. ... A box of Honey Nut Cheerios breakfast cereal brand. ... See Chex for the a brand of breakfast cereal CHEX, an affiliate of the CBC network, began broadcasting on March 26, 1955, in Peterborough, Ontario, Canada. ... A box of Cinnamon Toast Crunch. ... Cocoa Puffs is a brand of chocolate-flavored breakfast cereal manufactured by General Mills. ... Cookie Crisp is a breakfast cereal created in the early 1970s. ... A box of the popular Count Chocula breakfast cereal Count Chocula is a member of the line of monster-themed breakfast cereals produced by General Mills. ... Image File history File links Washburn_Crosby. ... Image File history File links Washburn_Crosby. ... For the record label, see Postcard Records. ... Nickname: City of Lakes Motto: En Avant (French: Lets go!) Location in Hennepin County and the state of Minnesota. ... Year 1900 (MCM) was an exceptional common year starting on Monday (link will display the full calendar) of the Gregorian calendar, but a leap year starting on Saturday of the Julian calendar. ... Franken Berry is a member of the line of monster-themed high-sugar breakfast cereals produced by General Mills. ... Cinnamon Toast Crunch is a breakfast cereal produced by General Mills. ... A box of the popular Frosted Cheerios breakfast cereal Frosted Cheerios is a spin-off of the General Mills breakfast cereal Cheerios. ... A box of the popular Cheerios breakfast cereal. ... Golden Grahams is a brand of breakfast cereal owned by General Mills. ... Honey Nut Cheerios Honey Nut Cheerios is a flavor and spin-off brand of Cheerios breakfast cereal, introduced in 1979 by General Mills. ... Kix, the first puffed cereal, was introduced in 1937 by the General Mills cereal company of Golden Valley, Minnesota. ... This article does not adequately cite its references or sources. ... Oatmeal Crisp is a cereal brand from General Mills. ... Reeses Puffs (originally Reeses Peanut Butter Puffs) is a breakfast cereal manufactured by General Mills. ... Total is a breakfast cereal made by General Mills. ... Trix box cover, 2006 Trix is a popular brand of breakfast cereal made by General Mills. ... Early Wheaties Cereal Box Wheaties, a wheat and bran mixture baked into flakes, is a breakfast cereal introduced in 1924 and marketed by the General Mills cereal company of Golden Valley, Minnesota. ...

Other

• 8th Continent
• Betty Crocker
• Bisquick
• Bugles
• Cascadian Farm
• Chex Mix
• Diablitos Underwood (Venezuela only)
• Forno de Minas
• Frescarini
• Fruit Snacks
• Gardetto's
• Gold Medal Flour
  

  Washburn "A" Mill, the producer of Gold Medal Flour, in Minneapolis.
• Green Giant
• Häagen-Dazs
• Hamburger Helper
• Jeno's
• Jus-Rol
• Knack & Back
• La Salteña
• Latina (brand)
• Milk 'n' Cereal Bars - breakfast or snack bars consisting of two layers of some of General Mills' most popular cereals and mixed it with a milk substitute to form a bar.
• Muir Glen
• Nature Valley
• Old El Paso
• Pillsbury
• Pop Secret
• Progresso
• Totino's
• V. Pearl
• Wanchai Ferry
• Yoplait/Colombo (yogurt)

See also: Former brands of General Mills

8th Continent is a brand of soy beverages sold by General Mills and Dupont in a joint venture. ... Reissue of the original 1955 cookbook Betty Crocker, an invented persona and mascot, is a brand name and trademark of American food company General Mills. ... Bisquick is a pre-mixed baking product made by General Mills consisting of flour, sugar, vegetable shortening, salt, powdered milk and leavening soda. ... This is about the snack food; please see Bugle for other uses of this word. ... // Chex Mix is a family of snack mixes sold by General Mills, based on its Chex line of breakfast cereals. ... The current version of the article or section reads like an advertisement. ... Image File history File linksMetadata Download high resolution version (2592x1944, 1814 KB) Summary Gold Medal Flour factory on the banks of the Mississippi River. ... Image File history File linksMetadata Download high resolution version (2592x1944, 1814 KB) Summary Gold Medal Flour factory on the banks of the Mississippi River. ... The Washburn A Mill complex in Minneapolis, Minnesota. ... Nickname: City of Lakes Motto: En Avant (French: Lets go!) Location in Hennepin County and the state of Minnesota. ... Green Giant is a food company owned by General Mills. ... A Häagen-Dazs shop in Fashion Show Mall on the Las Vegas Strip in Paradise, Nevada. ... The Helping Hand in a Hamburger Helper commercial Hamburger Helper is a brand of boxed meal product intended to be cooked with added ground beef or hamburger (not included). ... Totinos and Jenos are brands of frozen pizza owned by General Mills, which collectively are reportedly the best selling economy frozen pizza brands in the United States. ... Jus-Rol is a British manufacturer of frozen pastry, and related products such as sausage rolls and vol-au-vents. ... Old El Paso is a range of Mexican-style foods, including dinner kits, tacos and tortillas, sauces, condiments, rice and refried beans. ... Pillsbury is a brand name used by Minneapolis-based General Mills and the The J. M. Smucker Company. ... Pop Secret is a well-known brand of popcorn, produced by General Mills. ... Progresso is a brand of Italian food products sold since 1949. ... Totinos and Jenos are brands of frozen pizza owned by General Mills, which collectively are reportedly the best selling economy frozen pizza brands in the United States. ... This article or section does not cite its references or sources. ... Bunuelitos cereal (basically Kix with a sweet coating added) Country Corn Flakes cereal Daisies snack food Frosty Os cereal Jets cereal Twinkles cereal USA Crunch cereal Whistles snack food pizzabakery hot chipssnack food Wahoos Chris & Loris Bakehouse Early 1980s General Mills Golden Grahams Cereal 1980: One year: General Mills...

See also

• Millsberry, advergames by General Mills

Millsberry is an advergame, created by General Mills in August 2004 as a marketing tool. ... This article or section does not adequately cite its references or sources. ...

External links

• General Mills homepage
• Box Tops for Education
• General Mills corporate brands
• Brand New You (online calorie counter, calorie controlled recipes and fitness advice)
• General Mills MBA Case Study w/Solution
• Cereal Partners Worldwide (A marketing partnership with Nestlé)
• Topher's Breakfast Cereal Character Guide
• Yahoo! - General Mills, Inc. Company Profile (Corporate data)