Generation Investment Management is a London based investment firm which has been set up to tap growing demand for an investment style that blends traditional equity research with a focus on other factors such as social and environmental responsibility and corporate governance. London (pronounced ) is the capital city of England and the United Kingdom. ... An investor profile or style defines an investor preferences in money decisions, for example: Short term trading or Long term holding Risk averse or risk tolerant / seeker All classes of assets or just one (stocks for example) Value or growth stocks, big cap or small cap stocks, defensive or cyclical...

Al Gore is chairman of Generation Investment, with David Blood — previously chief executive of Goldman Sachs Asset Management — as managing partner. This pair have given the company its nickname, "Blood and Gore". |- ! Born | March 31, 1948 Washington, D.C. |} Albert Arnold Gore, Jr. ... Goldman Sachs offices at the Fraumünsterplatz in Zürich (the light-colored building on the left) The Goldman Sachs Group, Inc. ...

The November 2004 press release announcing the launch of the firm included the following quote from Gore:

I'm delighted to join David Blood in founding this firm. The issue of sustainability has always been a passion of mine. Helping to establish the competitive business advantages of sustainability in an investment context with this exceptional team is a very exciting challenge.

Transparency, innovation, eco-efficiency, investing in the community, nurturing and motivating employees, managing long-term risks, and embracing long-term opportunities are integral parts of a company's enduring capability to create value. Business leaders who align their business strategy and technical development with sustainability and social accountability will deliver superior long-term results to shareholders.

The firm, established as a private partnership, is based in London and also has offices in Washington, D.C.. It began investing client money in April 2005. Generation employes 23 people and has an Advisory Board that assists with research issues. Sustainability is a systemic concept, relating to the continuity of economic, social, institutional and environmental aspects of human society, as well as the non-human environment. ... Nickname: DC, The District Motto: Justitia Omnibus (Justice for All) Location of Washington, D.C., with regard to the surrounding states of Maryland and Virginia. ...

External links

• Official website
• Generation Announces Plans For New Investment Management Firm, a November 2004 press release