Image File history File links The Genius Bar is a station located inside every Apple Retail Store (see Apple Store (retail)) that offers help and support for Apple products. ...

The Genius Bar is a station located inside every Apple Retail Store (see Apple Store (retail)) that offers help and support for Apple products. Apple Computer calls the Genius bar the "heart of every apple store". Mac "Geniuses" are specially trained and certified employes who staff the Genius Bar and will help you with all Apple products, and some non-Apple accessories, like PDAs, printers, speakers, etc. Mac Geniuses are primarily the local representatives of Applecare (what Apple calls it's warrantee and support coverage for it's hardware and software products) offering you a personal experience when you encounter a problem or question with your Apple product. Not all services at the Genius Bar are free. Out of warrantee (applecare) products are serviced, but an an additional charge. The Apple logo of a store on the Magnificent Mile in Chicago The Apple Retail Stores are stores operated by Apple Computer. ... Apple Computer, Inc. ...