In marketing, geo (also called marketing geography) is a discipline within marketing analysis which uses geolocation (geographic information) in the process of planning and implementation of marketing activities. Geo marketing analyses peculiarities of a specific geographic area and tries to incorporate the conclusions into the design of a marketing activity by tailoring it to the demographics or culture of this area. Wikibooks has more about this subject: Marketing Look up marketing in Wiktionary, the free dictionary. ... Geolocation is the real-world geographic location of an Internet connected computer, mobile device, or website visitor based on the Internet Protocol address, MAC address, hardware embedded article/production number, embedded software number (such as EXIF/IPTC/XMP or modern steganography), invoice, or other, perhaps self-disclosed, information. ... Map of the Earth Geography (from the Greek words Geo (γη) or Gaea (γαια), both meaning Earth, and graphein (γραφειν) meaning to describe or to writeor to map) is the study of the earth and its features, inhabitants, and phenomena. ...

Geo marketing software

Geo marketing is based on geolocation software. Geo marketing software is a tool for displaying data that has a geographical context, that is, it can be linked to a geographic region or area. This article or section is not written in the formal tone expected of an encyclopedia article. ...

Geo marketing software can be used to:

• determine where the customers are (on country, city, street or user level).
• determine who the customer is (on organisation or user level), or make a guess on it based on earlier registrations. Like IP address, Online Creditcard, VOIP, etc.
• visualize any data in a geographic context by linking it to a digital map.
• locate the computer on a digital map.
• calculate summary information for specific areas.
• select customers within specific areas.
• select customers with a certain radius of a point.
• using micro-geographic segmentation select customers similar to a specific type in the rest of the country.
• solve problems regarding location of a new retail outlet.

This article or section does not cite any references or sources. ... Drawing of a self-service store. ...

See also

• Variable pricing
• Pricing
• Yield management

Most firms use a fixed price policy. ... This article does not cite any references or sources. ... Yield management, also known as revenue management, is the process of understanding, anticipating and reacting to consumer behaviour in order to maximize revenue or profits. ...

External links

• Wired about Geolocation, dividing markets, price settings and privacy
• IP Address tracer that allows to get Geolocation data of IP addresses for geo marketing