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Geoffrey Moore is a Silicon Valley based, high technology consultant, and author. Jump to: navigation, search A view of downtown San Jose, the self-proclaimed Capital of Silicon Valley. Like many large cities, San Joses downtown is expansive and encompasses much more area than shown in this view. ...
Jump to: navigation, search A consultant (from the latin consultus meaning legal expert) is a professional that provides expert advice in a particular domain or area of expertise such as accountancy, technology, the law, human resources, marketing, medicine, finance or more esoteric areas of knowledge, for example engineering of different...
Jump to: navigation, search The word author has several meanings: The author of a book, story, article or the like, is the person who has written it (or is writing it). ...
His books include:
- Inside the Tornado: Marketing Strategies from Silicon Valley's Cutting Edge (HarperPerennial)
- Crossing the Chasm: Marketing and Selling High-tech Products to Mainstream Customers (Harperbusiness Essentials)
His books are derived from his consulting work in Silicon Valley, and earlier work by Everett Rogers on adopter categories and diffusion of innovations. Book cover Crossing the Chasm is a marketing book by Geoffrey A. Moore that focuses on the specifics of marketing high tech products. ...
Everett M. Rogers (1931 in Carroll, Iowa - Albuquerque, New Mexico, 21 October 2004), communications scholar, pioneer of diffusion of innovations theory, writer, and teacher. ...
Jump to: navigation, search The study of the diffusion of innovation is the study of how, why, and at what rate new ideas spread through cultures. ...
Looking at adoption of high tech innovation, the focus is on adopter categories:
- innovators <1%
- early adopters 15%
- early majority 34%
- late majority 34%
- laggards. 15%
The key insight of Moore is that the groups adopt for different reasons. Early adopters are project managers looking for a radical shift, where the early majority want a "productivity improvement". The latter group want a whole product, where the earlier group only needs the core product, and has the technical competence, and financial resources to make the rest themselves.
Moore was influenced his by theories from Everett Rogers, a communications academic who pioneered diffusion of innovations (technology adoption) theory. Everett M. Rogers (1931 in Carroll, Iowa - Albuquerque, New Mexico, 21 October 2004), communications scholar, pioneer of diffusion of innovations theory, writer, and teacher. ...
Jump to: navigation, search The study of the diffusion of innovation is the study of how, why, and at what rate new ideas spread through cultures. ...
See also
Diffusion is the process by which a new idea or new product is accepted by the market. ...
Jump to: navigation, search The study of the diffusion of innovation is the study of how, why, and at what rate new ideas spread through cultures. ...
External link - The Chasm Group.
- TCG Advisors.
- Dealing With Darwin.
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