Geox is an Italian brand of shoe and apparel manufactured utilising waterproof/breathable fabrics. This article does not cite any references or sources. ... “fabric” redirects here. ... To meet Wikipedias quality standards, this article or section may require cleanup. ... Girls wearing formal attire for dancing, an example of one of the many modern forms of clothing. ... A shoe is an item of footwear worn on the foot or feet of a human, dog, cat, horse, or doll. ... Girls wearing formal attire for dancing, an example of one of the many modern forms of clothing. ... Waterproof fabrics are usually natural or synthetic fabrics that are laminated to or coated in some sort of permanently waterproofing material, such as rubber, polyvinyl chloride (PVC), polyurethane (PU), silicone elastomer, and wax. ...

Corporate history

The company was founded in the 1990’s by Mario Moretti Polegato. The brand name, Geox, comes from a mixture between the Greek word “geo” (earth, on which we all walk), and “x”, a letter-element symbolizing technology.

Polegato was born in 1952 near Treviso. Originally destined to take over the family wine-making business, legend has it the idea for the shoe came while at a wine industry conference. His feet were very hot while out jogging so he had the idea to cut a couple of holes in the sole of his shoes. Treviso is a town in the Veneto region of Italy. ...

He developed the idea into a viable product with the help of a small leather-goods business his family owned.

Discovering that there was not much interest in his idea within the established shoemaking industry, Polegato established his own company to design, develop and manufacture the shoes.

Manufacturing

Geox is headquartered in Italy but it's manufacturing is done in factories in Romania, China, Vietnam, Indonesia and Brazil.

External link

• Official website
• article on Mario Moretti Polegato
• CFO Europe article on outsourcing including section on Geox