Glocalization, a neologism and portmanteau of globalization and localization, entails one or both of the following: A neologism is word, term, or phrase which has been recently created (coined) —often to apply to new concepts, or to reshape older terms in newer language form. ... Look up Portmanteau in Wiktionary, the free dictionary. ... Globalization describes the changes in societies and the world economy that result from dramatically increased international trade and cultural exchange. ... It has been suggested that Software localization be merged into this article or section. ...

• The creation or distribution of products or services intended for a global or transregional market, but customized to suit local laws or culture.
• Using electronic communications technologies, such as the Internet, to provide local services on a global or transregional basis. Craigslist and Meetup are examples of web applications that have glocalized their approach.

The global and the local may be regarded as two sides of the same coin. A place may be better understood by recognising the dual nature of glocalization. Very often localization is a neglected process because globalization presents an omnipresent veneer. Yet, in many cases, local forces constantly strive to attenuate the impact of global processes. These forces are recognizable in efforts to prevent or modify the plans for the local construction of buildings for global corporate enterprises, such as for Wal-mart. The adjective global and adverb globally imply that the verb or noun to which they are applied applies to the entire Earth and all of its species and regions. ... Street markets such as this one in Rue Mouffetard, Paris are still common in France. ... Aphorism Critical legal studies Jurisprudence Law (principle) Legal research Legal code Natural justice Natural law Philosophy of law Religious law External links Find more information on Law by searching one of Wikipedias sibling projects: Wikibooks Wikiversity has more about this subject: School of Law The Australian Institute of Comparative... Look up Culture in Wiktionary, the free dictionary Wikinews has news related to this article: Culture and entertainment Dictionary of the History of Ideas: Cultural Development in Antiquity Dictionary of the History of Ideas: Culture and Civilization in Modern Times Classificatory system for cultures and civilizations, by Dr. Sam Vaknin... Two digital voltmeters The field of electronics is the study and use of systems that operate by controlling the flow of electrons or other electrically charged particles in devices such as thermionic valves and semiconductors. ... // Communication is the process of exchanging information, usually via a common system of symbols. ... Technology (Gr. ... Screenshot of craigslist. ... Meetup. ... In software engineering, a web application is an application delivered to users from a web server over a network such as the World Wide Web or an intranet. ... A corporation is a legal entity (distinct from a natural person) that often has similar rights in law to those of a Civil law systems may refer to corporations as moral persons; they may also go by the name AS (anonymous society) or something similar, depending on language (see below). ... Wal-Mart Stores, Inc. ...

Glocalization as a term, though originating in the 1980s from within Japanese business practices, was first popularized in the English-speaking world by the British sociologist Roland Robertson in the 1990s. The 1980s in its most obvious sense refers to the decade between 1980 and 1989. ... The English language is a West Germanic language that originates in England. ... Social interactions of people and their consequences are the subject of sociology studies. ... A sociologist and theorist of globalization. ... The 1990s refers to the years 1990 to 1999; the last decade of the 20th Century. ...

See also

• Internationalization and localization