A slang term referring to marketing materials produced on high-gloss bond paper. Typically, the content of this material provides an abstract description of a product often too vague to obtain a solid understanding of the product and often lacking any relevant substance or evidentiary facts. Rather, the intended impact is to impress the reader with vibrant colors and loaded industry buzzwords in hopes of motivating a sale. Bond Paper Bond paper is a high quality durable writing paper similar to bank paper but having a weight greater than 50g/m2. ... A buzzword (also known as a fashion word) is an idiom, often a neologism, commonly used in technical, administrative, and sometimes political environments. ...

Glossyware is most commonly found in use marketing computer software. Often Glossyware is developed from the original design documentation and may include features that have not yet been completed. Other examples of Glossyware use the Golden Hammer principle to illustrate how the marketed product will solve all of your problems, or at least most of them, often with brilliant use of bullet points. Marketing is the process of planning and executing the pricing, promotion, and distribution of goods, ideas, and services to create exchanges that satisfy individual and organizational goals. ... A screenshot of computer software in action. ... A golden hammer is any tool, technology, paradigm, snake oil, buzzword or similar whose proponents enthusiastically sing its praises, predicting that it will solve multiple problems, including some obviously not amenable to the proposed solution. ... In typography, a bullet is a typographical symbol or glyph used to introduce items in a list, like below: This is the text of a list item. ...

Hi Pete!

See also

• Vaporware