A greengrocer in central Milan with a sign in Milanese, the local dialect, claiming to be 'the oldest greengrocer of Milan' (l'ortolán püŝee vêcc de Milan)
A greengrocer is a retail trader in fruit and vegetables; that is, in green groceries. They can be found managing small stores in villages or malls, or managing produce departments at supermarkets. Greengrocers typically handle the entire business of buying, selling, and bookkeeping themselves. Chiefly a British term.
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