To greenlight a project, in the context of the movie business, is to formally approve production finance, thereby allowing the project to move forward from the development phase to pre-production and, barring disasters, principal photography. A project which is financed is said to be greenlit and a studio executive who has authority to grant greenlight status to a project is said to have greenlight power.
Executives who have true greenlight power are few and far between. It is usually the case that only one person in any given financing entity has true greenlight power and that those who have nominal greenlight power in the management structure beneath them must seek their approval for projects which they wish to greenlight.
The trials and tribulations of taking a project from pitch to greenlight formed the basis of a successful reality TV show titled Project Greenlight
The term "greenlight" has managed to find its way into business and military culture as a result of its use in the film industry.
Greenlight is also an European Union program, to reduce lighting energy use, thus reducing polluting emissions. External link: Greenlight (http://www.eu-greenlight.org/)
GreenLight is also a European Union program to reduce lighting energy use, which accounts for one third of the energy use in commercial buildings.
To greenlight a project, in the context of the movie business, is to formally approve production finance, thereby allowing the project to move forward from the development phase to pre-production and, barring disasters, principal photography.
A project which is financed is said to be greenlit or greenlighted and a studio executive who has authority to grant greenlight status to a project is said to have greenlight power.
It all started on the weekend of July 4, when I spotted a discussion on the Web site Metafilter about a new fad called "greenlighting." The dubious claim was that an "emerging underground [group] of sexually promiscuous teenagers" had started wearing green shirts with the collar popped up.
When a greenlighter spotted a fellow traveler, he yanked his or her collar down, triggering anonymous sexual escapades.
A guy named "Toothy Toothing" (later revealed to be a British magazine editor) sold gullible journalists on the idea that British teens were initiating anonymous sex acts by typing "toothing?" into their Bluetooth-enabled cell phones.
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