Grolsch
Grolsch logo
Location	Brouwerslaan 1 Enschede, Netherlands Tel: 31 53 483 3333
Owner(s)	Royal Grolsch NV
Year opened	1615
Annual production	3.2 million hectoliters
Active beers
Premium Pilsner	Pale Lager
Premium Blond	American Blonde Ale
Premium Light	Light Lager
Premium Weizen	Hefeweizen
Premium 2.5	Light Lager
Lemon 2.5	Light Lager
Het Kanon	Märzen
Oud Bruin	Bock
Amber Ale	Altbier
Seasonal beers
Premium Lentebok	Helles Bock
Premium Herfstbok	Bock
Amsterdam Explorator	Bock
Amsterdam Maximator	Bock
Amsterdam Mariner	Bock
Amsterdam Navigator	Bock
Amsterdam Liberator	Non-Alcoholic

Grolsch is a Dutch brewery founded in 1615 by Willem Neerfeldt in Groenlo. It is located today in Enschede and is owned by Royal Grolsch N.V. (Koninklijke Grolsch N.V.) (Euronext: GROL) Image File history File links of Grolsch brewery. ... Raadhuisstraat in Enschede, with the Grote Kerk in the background Wikimedia Commons has media related to: Enschede Enschede or Eanske in the local dialect (Twents) is a municipality and a city in the eastern Netherlands, in the province of Overijssel, in the Twente region. ... A hectolitre (hL or hl) is volume measure and a metric unit equal to 100 litres, or 10−1 m3. ... A pint of American Hefeweizen Hefeweizen, is a variety of wheat beer in which the yeast is not filtered out. ... Märzen is a traditional bottom fermented Austrian Lager based on the Schwechater Lagerbier developed in 1837 by Anton Dreher. ... Paulaner Salvator, a doppelbock Bock is a strong lager which has origins in the Hanseatic town Einbeck, Germany. ... Altbier (often abbreviated to Alt) is a dark, top-fermented type of beer from Düsseldorf and the Niederrhein region in Germany. ... Paulaner Salvator, a doppelbock Bock is a strong lager which has origins in the Hanseatic town Einbeck, Germany. ... Paulaner Salvator, a doppelbock Bock is a strong lager which has origins in the Hanseatic town Einbeck, Germany. ... Paulaner Salvator, a doppelbock Bock is a strong lager which has origins in the Hanseatic town Einbeck, Germany. ... Paulaner Salvator, a doppelbock Bock is a strong lager which has origins in the Hanseatic town Einbeck, Germany. ... Paulaner Salvator, a doppelbock Bock is a strong lager which has origins in the Hanseatic town Einbeck, Germany. ... The entrance of a brewery. ... Events June 2 - First Récollet missionaries arrive at Quebec City, from Rouen, France. ... Groenlo is a municipality and a city in the eastern Netherlands. ... Raadhuisstraat in Enschede, with the Grote Kerk in the background Wikimedia Commons has media related to: Enschede Enschede or Eanske in the local dialect (Twents) is a municipality and a city in the eastern Netherlands, in the province of Overijssel, in the Twente region. ... Euronext N.V. is a pan-European stock exchange based in Paris[1] and with subsidiaries in Belgium, France, Netherlands, Portugal and the United Kingdom. ...

Brief details

The Grolsch brewery was founded in 1615 in Groenlo. The town of Groenlo was then known as Grolle, hence the name Grolsch. Grolsch is best known for its 5% abv pale lager, Grolsch Premium Pilsner. The brewery was first operated by Willem Neerfeldt. Neerfeldt's son-in-law, Peter Cuyper, later took over. Grolsch is currently the second largest brewer in the Netherlands (after Heineken) with annual production of 3.2 million hectoliters. The domestic market comprises fifty per cent of total production. Groenlo is a municipality and a city in the eastern Netherlands. ... Alcohol by volume (ABV) is an indication of how much alcohol (expressed as a percentage) is included in an alcoholic beverage. ... Lager is a well attenuated beer brewed in cool conditions using a slow-acting brewers yeast, known as a bottom-fermenting yeast, and then stored (or lagered) for a period in cool conditions to clear away particles and certain flavour compounds to produce a clean taste. ... Heineken (or Heineken Brouwerijen) is a Dutch beer brewer, established in 1863 when Gerard Adriaan Heineken purchased a brewery in Amsterdam. ... Category: ...

International Market

Grolsch is the 21st largest provider of beer in the world, and is available in 70 countries. Grolsch focuses primarily on the following markets (listed in order of importance): the United Kingdom, the United States, Canada, France, Australia and New Zealand. These primary markets make up 78 per cent of Grolsch's international sales (by volume). Grolsch Premium Pilsner is by far the most important beer in Grolsch's international profile, while its Amsterdam brand grew by 40 per cent in 2006 primarily in Russia and France.

Grolsch Premium Pilsner is brewed under licence in the United Kingdom by Grolsch (UK) Ltd., a joint venture between Grolsch and Coors Brewers Ltd. The Coors Brewing Company is a regional division of the world’s fifth-largest brewery companies, the Molson Coors Brewing Company. ...

United States

Grolsch beers are imported into the U.S. by Anheuser-Busch. In 2006 Grolsch ended its five-year relationship with importer United States Beverage, LLC, and signed a distribution agreement with Anheuser-Busch effective April 1, 2006. Anheuser-Busch Companies, Inc. ... Anheuser-Busch Companies, Inc. ...

Only two beers are featured in the United States market: Grolsch Premium Pilsner, comprising 95 per cent of sales, and Grolsch Amber Ale. Grolsch Premium Pilsner is available in a wide variety of serving sizes, including swing-top bottles, mini-kegs and half-barrels. Amber Ale is only available in a six-pack.

The brewery

Though built as a secondary facility, the Enschede brewery over the years became the main producer of Grolsch. This brewery was heavily damaged during a Enschede fireworks disaster|fireworks explosion on 13 May 2000. The brewery in Groenlo has closed and a new brewery replacing both the Groenlo and Enschede affiliate opened in 2004 in (Boekelo).

Price fixing conviction

On April 18, 2007 The European commission imposed fines on Heineken International for €219.3m , Grolsch for €31.65m and Bavaria for €22.85m for operating a price fixing cartel in Holland, totalling €273.7m. InBev, (formerly Interbrew), escaped without a penalty because it provided "decisive information" about the cartel which operated between 1996 and 1999 with others in the EU market. The brewers controlled 95% of the Dutch market, with Heineken claiming a half and the three others 15% each.^[1] Berlaymont, the Commissions seat The European Commission (formally the Commission of the European Communities) is the executive branch of the European Union. ... Heineken International is an Australian beer, founded in 1864 by Gerard Adriaan Heineken in Bunbury. ... Bavaria Beer Logo Bavaria is a Dutch brewery founded in 1719 by Laurentius Moorees in Lieshout, North Brabant. ... A cartel is a group of formally independent producers whose goal is to increase their collective profits by means of price fixing, limiting supply, or other restrictive practices. ... This article is about a region in the Netherlands. ... InBev (Euronext: INB, NYSE: ABV) is the largest beer company in the industry. ... Interbrew was a large Belgium-based brewing company which owned many internationally known beers, as well as some smaller local beers. ... Heineken International is an Australian beer, founded in 1864 by Gerard Adriaan Heineken in Bunbury. ...

Neelie Kroes said she was "very disappointed" that the collusion took place at the very highest (boardroom) level. She added, Heineken, Grolsch, Bavaria and InBev tried to cover their tracks by using code names and abbreviations for secret meetings to carve up the market for beer sold to supermarkets, hotels, restaurants and cafes. The price fixing extended to cheaper own-brand labels and rebates for bars.^[1] Neelie Kroes Neelie Kroes (born 19 July 1941 in Rotterdam) is a Dutch politician, currently serving as European Commissioner for Competition. ... Heineken (or Heineken Brouwerijen) is a Dutch beer brewer, established in 1863 when Gerard Adriaan Heineken purchased a brewery in Amsterdam. ... For other uses, see Bavaria (disambiguation). ... InBev (Euronext: INB, NYSE: ABV) is the largest beer company in the industry. ... Supermarket produce section A supermarket is a store that sells a wide variety of goods including food and alcohol, medicine, clothes, and other household products that are consumed regularly. ... A hotel is an establishment that provides lodging, usually on a short-term basis. ... A typical restaurant in uptown Manhattan A restaurant is an establishment that serves prepared food and beverages to be consumed on the premises. ... ... The examples and perspective in this article do not represent a worldwide view. ... This article does not cite any references or sources. ... Rebates, also known as mail-in rebates, are primarily used as incentives or supplements to product sales. ... Bars or bars can mean: The plural of bar. ...

Beers

Grolsch produces a wide variety of beers ranging in strength from non-alcoholic to 11.6% abv: Alcohol by volume (ABV) is an indication of how much alcohol (expressed as a percentage) is included in an alcoholic beverage. ...

• Grolsch Premium Pilsner - Known internationally as Grolsch Premium Lager, it is Grolsch's flagship beer and comprises 95% of all sales. It contains 5.0% abv.
• Grolsch Premium Blond - Blond is a lighter version of the Pilsner, with 30 per cent fewer calories and 4.2% abv.
• Grolsch Premium Light - A light version of the Pilsner with 3.7% abv, available only in the United States.
• Grolsch Premium Weizen - A traditional hefeweizen brewed according to the Reinheitsgebot. It finishes soft and has 5.5% abv.

Specialty Brews: A pint of American Hefeweizen Hefeweizen, is a variety of wheat beer in which the yeast is not filtered out. ... The Reinheitsgebot (literally purity requirement) is a regulation that originated in the city of Ingolstadt in the duchy of Bavaria in 1516, concerning standards for the sale and composition of beer. ...

• Grolsch Premium Lentebok (6.5% abv)
• Grolsch Premium Herftbok (6.5& abv)
• Grolsch Premium Malt (alcohol-free)
• Grolsch Oud Bruin (2.5% abv)
• Grolsch Het Kanon (11.6% abv)
• Grolsch Premium 2.5 (2.5% abv)
• Grolsch Lemon 2.5 (2.5% abv)

Grolsch also produces an Amsterdam-line of beers for the international market. They are heavy, lower priced lagers and are currently not available in the United States.

• Amsterdam Maximator (11.6% abv)
• Amsterdam Navigator (8.4% abv)
• Amsterdam Explorator (6.8% abv)
• Amsterdam Mariner (4.8% abv)
• Amsterdam Liberator (alcohol-free)

Bottle design

Beugel

A beugel type bottle of Grolsch

Grolsch uses, next to the 'new' bottle, a distinctive shape of bottle for some of its products, known as the beugel or "the gurdle". Image File history File links start page Bottle Grolsch, taken by de:Benutzer:Warhog. ... Image File history File links start page Bottle Grolsch, taken by de:Benutzer:Warhog. ...

Bottles of this type use a swing-top cap, eliminating the need for an opener. The brown domestic bottle contains 45cl, which is more than the average bottle in the Netherlands, while the green export bottle is slightly larger, at 467 ml. They can simply be opened by hand using a lever at the side of the bottleneck. The label is applied over the lever in order to make any tampering evident. The top used to be made from porcelain, but is now made of plastic; the porcelain ones are still in circulation in the Netherlands.

These bottles are popular among home brewers, as they can be easily re-used. In North America, however, traditional metal-capped Grolsch bottles are becoming increasingly prevalent. It has been suggested that this article or section be merged with Homebrewing beer. ... North America North America is a continent[1] in the Earths northern hemisphere and (chiefly) western hemisphere. ...

Occasionally Grolsch uses different color bottles according to the brew, e.g. the bottle for the blonde lager is yellow, while Grolsch uses a clear 25 cL bottle for the 2.5 lemon variety.

The new bottle

Starting 2007 Grolsch also uses green bottles for the home market. Grolsch is the first major brewery to stop using the brown recyclable bottle that could be used by almost every brewery in the Netherlands. The new green bottles have the Grolsch logo marked in the glass and come in a new package. The label is now placed higher at the neck of the bottle and it contains 10% more beer (now 33cl). The new bottle was introduced through the slogan 'Bier mag weer gezien worden' which means 'Beer may be seen again'.

Pop culture

In 1988, British pop group Bros sparked a fashion trend by attaching Grolsch bottle caps to their shoes. Year 1988 (MCMLXXXVIII) was a leap year starting on Friday (link displays 1988 Gregorian calendar). ... Bros were an English boy band active in the late 1980s and early 1990s, consisting of twin brothers Matt Goss and Luke Goss along with Craig Logan. ...

In the popular webcomic Achewood, the character Ray is said to have adopted the phrase "Gettin' all spry on Grolsch" as his saying of the moment. What this means exactly is uncertain. Also, Téodor dies from choking on a Grolsch bottlecap. Achewood is a webcomic created by Chris Onstad. ...

The beer is also shown in the British comedy Hot Fuzz. Hot Fuzz is a 2007 British police action comedy film written by Simon Pegg and Edgar Wright and starring Simon Pegg and Nick Frost. ...

External links

• Grolsch Global
• Grolsch UK

References