Guerrilla Advertising is Generally speaking, advertising is the paid promotion of goods, services, companies and ideas by an identified sponsor. Marketers see advertising as part of an overall promotional strategy. Other components of the promotional mix include publicity, public relations, personal selling, and sales promotion. History Advertisements painted on the side of buildings...
advertising designed so that the target audience is left unaware they have been advertised to, while leaving the desired impression of the product.
An example of this is a cellphone company hiring attractive young people (agents) to walk around asking people to take pictures of them with their new camera-phone. If the person who takes their picture remarks about the phone, the agent will recite a sales pitch under a pretext similar to "I love this phone and use it EVERYWHERE!"
Advertising frequently uses persuasive appeals, both logical and emotional (that is, it is a form of propaganda), sometimes even to the exclusion of any product information.
Public service advertising, non-commercial advertising, public interest advertising, cause marketing, and social marketing are different terms for (or aspects of) the use of sophisticated advertising and marketing communications techniques (generally associated with commercial enterprise) on behalf of non-commercial, public interest issues and initiatives.
Public interest groups, and free thinkers are increasingly suggesting that access to the mental space targeted by advertisers should be taxed, in that at the present moment that space is being freely taken advantage of by advertisers with no compensation paid to the members of the public who are thus being intruded upon.
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