The terms guerrilla communication and communication guerrilla refer to unconventional forms of communication and/or intervention in more conventional processes of communication.

Communication guerrilla is a specific style of political action drawing from a watchful view of the paradoxes and absurdities of power, turning these into the starting point for political interventions by playing with representations and identities, with alienation and over-identification.

One form of guerrilla communication is the creation of ritual via participative public spectacle to disrupt or protest some public event or to shift the perspectives of passers-by. Such spectacles often take the form of street and guerrilla theater. Another way to create such spectacle is via tactical frivolity. Guy Ernest Debord (December 28, 1931, in Paris – November 30, 1994, in Champot) was a writer, film maker, hypergraphist and founding member of the groups Lettrist International and Situationist International (SI). ... For other usages see Theatre (disambiguation) Theater (American English) or Theatre (British English and widespread usage among theatre professionals in the US) is that branch of the performing arts concerned with acting out stories in front of an audience using combinations of speech, gesture, music, dance, sound and spectacle &#8212... The introduction to this article provides insufficient context for those unfamiliar with the subject matter. ...

Pie-throwing as performance art is a classic form of guerrilla communication. The event is a moment turned inside-out; art is made from the reactions of the bystanders, turning spectacle to ritual. Other forms of guerrilla communication include adbusting, graffiti, hacktivism (notably cyber squatting), and reclaiming. This article describes a type of food. ... This article is about Performance art. ... Graffiti (strictly, as singular, graffito, from the Italian — graffiti being the plural) are images or letters applied without permission to publicly viewable surfaces such as walls or bridges. ... Hacktivism (from hack and activism) is often understood as the writing of code, or otherwise manipulating bits, to promote political ideology - promoting expressive politics, free speech, human rights, or information ethics. ... Cybersquatting is a derogatory term used to describe the practice of registering and claiming rights over internet domain names which are, arguably, not for the taking. ... To reclaim is to bring a word back to a more acceptable course. ...

Guerrilla Communication is also the brand name of a non traditional marketing company based in Chattanooga, TN.

See also

• 2007 Boston Mooninite scare, guerrilla communication gone awry.
• Culture jamming
• The KLF/K Foundation, practitioners of guerrilla communication
• Lavender Menace
• monochrom
• Publixtheatre Caravan.
• Reclaim the Streets
• Spaßguerilla
• Subvertising
• W.I.T.C.H.
• Youth International Party

LED advertisement featuring the character Ignignokt (from ATHF), as seen in Cambridge, Massachusetts. ... Culture jamming is the act of transforming existing mass media to produce commentary about itself, using the original mediums communication method. ... The KLF (also known as The Justified Ancients of Mu Mu (The JAMs), The Timelords and other names) were one of the seminal bands of the British acid house movement during the late 1980s and early 1990s. ... The K Foundation was an arts foundation set up by Bill Drummond and Jimmy Cauty in 1993 following their retirement from the music industry. ... The Lavender Menace is a group of radical lesbians formed in New York in 1970. ... monochrom members: (back) Johannes Grenzfurthner, Evelyn Fürlinger, Roland Gratzer; (front) Günther Friesinger, Franz Ablinger. ... The Publixtheatre Caravan is the English name for a travelling project of the Volxtheater Favoriten, a Vienna-based international theatrical troupe that has been creating site-specific theatrical interventions in public space as well as stage-based performances since 1994. ... Reclaim the Streets (RTS) is a collective with a shared ideal of community ownership of public spaces. ... Spaßguerilla is German for fun (or joke) guerrilla. It is associated with pranks, hoaxes, and buffoonery. ... A subvertisement based on the Coca-Cola logo Subvertising refers to the practice of making spoofs or parodies of corporate and political advertisements in order to make a statement. ... W.I.T.C.H. was a feminist organisation formed America in 1968. ... The Youth International Party (whose adherents were known as Yippies, a variant on Hippies) was a highly theatrical political party established in the United States in 1967. ...

External links

• Guerrilla Communication, a unique marketing company
• The Handbook of Communication Guerrilla
• Blogchronik der Kommunikationsguerilla - multilingual Weblog - but German dominant
• Media Activism
• Memefest, international festival of radical communication
• Subvertising italian agency
• g-com Subvertising italian agency

Texts about Guerrilla Communication

• autonome a.f.r.i.k.a.-gruppe: Communication Guerrilla - Transversality in Everyday Life?
• autonome a.f.r.i.k.a.-gruppe, Luther Blissettt and Sonja Brünzels: Communication guerrilla - a message out of the deeper German backwood