Hal Varian is a professor and former dean at the University of California-BerkeleySchool of Information. The University of California, Berkeley (also known as Cal, UC Berkeley, UCB, or simply Berkeley) is a prestigious, public, coeducational university situated in the foothills of Berkeley, California to the east of San Francisco Bay, overlooking the Golden Gate and its bridge. ... The UC Berkeley School of Information is a graduate school offering both a professional masters degree as well as a research-oriented PhD degree. ...
Varian is the author of many books and papers, a New York Times columnist, and a consultant to Google, Inc. He is mostly famous for his undergraduate microeconomics text "Intermediate Microeconomics" and graduate microeconomics text "Microeconomic Analysis". Both of these books are taught in the economics curriculum of major universities around the world. The New York Times is an internationally known daily newspaper published in New York City and distributed in the United States and many other nations worldwide. ... Google, Inc. ...
HalVarian is described as an "anti-guru" in the Sydney Morning Herald.
HalVarian has looked into many of the standards disputes of the past two centuries, from rail gauges (where incompatibility takes on military significance) to the rise of color television.
Varian says that when you talk to technologists, they're convinced that "the worst technology always wins." He agrees that there is some impact from path dependence, an economist's term for the advantage held by the first player in a field.
HalVarian's homepage - at the University of California, Berkeley.
HalVarian is an economist-when he looks into cyberspace he sees networks for the distribution of goods behaving according to recognized economic rules.
At the core, Varian and Shapiro's systematic approach to understanding the behavior of the IT economy is rooted in these four basic concepts, or "Info-Rules".