A halo vehicle (or halo model) in automobile marketing is one designed and marketed to showcase the talents and resources of the manufacturers and to promote sales of other vehicles within a marque. Car companies often design a special vehicle, usually a luxury or sports model, with the hope that customers will come to dealerships to see it, but will buy other more practical vehicles instead. The classic case is the Chevrolet Corvette, which changed the image of Chevrolet of the 1950s from one of mainstream practicality to desirable sportiness. Such models are intended to shine a positive light on the manufacturer, and generate a positive buzz in the press and among consumers. Karl Benzs Velo model (1894) - entered into the first automobile race An automobile (or motor car) is a wheeled passenger vehicle that carries its own motor. ... Marketing is a social and managerial function that attempts to create, expand and maintain a collection of customers. ... A marque (French for brand and pronounced as mark) is a brand name, most commonly used for automobile brands. ... A luxury car is a relatively expensive car. ... The Chevrolet Corvette is a sports car first manufactured by Chevrolet in 1953. ... Chevrolet (Shev-ro-LAY — French origin), (colloquially Chev or Chevy) , is a brand of automobile, produced by General Motors. ... The 1950s was the decade spanning the years 1950 to 1959. ... Buzz may refer to: // General definitions Buzz, a feeling of mild intoxication Buzz, a low, vibrating sound. ... Broadcast News redirects here. ... Consumers are individuals or households that consume goods and services generated within the economy. ...

Halo cars have traditionally been sports-oriented, especially in the United States. Cars like the Corvette, Dodge Viper, and Acura NSX were never intended to sell particularly well. The important element was the halo effect they had on their brands. The NSX established Acura in the United States as a premiere engineering marque, in line with their caliper logo. The Viper brought new interest to Dodge just as the Corvette had to Chevrolet 40 years earlier. The models may also have a special body style, such as a convertible, or be a new product, or even an entire line of cars that have a cachet about them, such as the Cadillac Eldorado Brougham (1957), or the Chrysler Town & Country of 1947. Wikipedia does not have an article with this exact name. ... A 1991-2001 Honda NSX A 2002 Honda NSX The Honda NSX (Acura NSX in North America) is a sports car automobile made by Honda. ... Halo effect refers to the cognitive bias in which the assessment of an individual quality serves to influence and bias the judgement of other qualities. ... Acura (アキュラ) is a brand name used by the Japanese car manufacturer Honda in the US, Canada and Hong Kong since March 1986 to market luxury automobiles and near-luxury vehicles. ... A caliper is a device used to measure the distance between two symmetrically opposing sides. ... A logotype (from the Greek λογότυπο), commonly known as a logo, is the graphic element, symbol, and icon of a trademark or brand, which is set in a special typeface or arranged in a particular way. ... Dodge is a brand name of automobiles and light to heavy-duty trucks. ... Saab 900 Convertible Convertible can also refer to a convertible (security) A convertible (sometimes called cabriolet in British English) is a car body style with a folding or retracting roof. ... In philately, a cachet is a picture or design, other than a cancellation or pre-printed postage on the envelope, postcard, postal card or other cover, that can be purely decorative, or commemorative. ... Cadillac is a brand of luxury automobile, part of General Motors, produced and mostly sold in the United States and Canada; outside of North America, they have been less successful. ... 1957 (MCMLVII) was a common year starting on Tuesday of the Gregorian calendar. ... 1994 Town & Country The Chrysler Town & Country is a name that has been used on three different vehicles, two station wagons and a minivan. ... 1947 (MCMXLVII) was a common year starting on Wednesday (the link is to a full 1947 calendar). ...

In some cases, halo cars have accentuated non-sports attributes. Advertising for the Honda Insight featured other Honda vehicles that were fuel-efficient. The Toyota Prius is marketed alone, but Toyota clearly likes the positive association of the hot-selling hybrid car. The Volkswagen New Beetle brought nostalgic consumers back to the brand, while Volkswagen hopes to keep them with the luxury image of the Phaeton. The Honda Insight is a 2-seater hatchback hybrid automobile manufactured by Honda. ... Honda - Wikipedia, the free encyclopedia /**/ @import /skins-1. ... now. ... Toyota redirects here. ... Honda Insight, a hybrid gas-electric vehicle 2004 Toyota Prius, a hybrid gas-electric vehicle A hybrid vehicle uses multiple energy sources or propulsion systems to provide motive power. ... The Volkswagen New Beetle is a car introduced by Volkswagen in 1998, drawing heavily on the design cues of the original Beetle. ... To meet Wikipedias quality standards, this article may require cleanup. ... The Volkswagen Phaeton (pronounced fay-eh-tun) is a large luxury sedan manufactured by Volkswagen. ...

During the pony car era, companies created halo cars for model lines. The Pontiac GTO enticed buyers to try out the more mild Tempest. Honda continues this today with their sporty Si trim line. Dodge has combined both with the SRT-designated Viper. They use this name across many vehicles, from the lowly (but quick) Neon SRT-4 to the Viper-V10 powered Ram SRT-10 pickup. A pony car is a class of automobile. ... It has been suggested that Pontiac GTO (2004) be merged into this article or section. ... Motor Life magazine cover, showing rear view of 1961 Pontiac Tempest chassis, with rear transaxle. ... The Neon (also called the Dodge SX 2. ... // V10 A V10 is an engine in V configuration, having 10 cylinders in two banks of five. ... See also Dodge Ram 50, an unrelated Mitsubishi-produced truck The Ram is a fullsize pickup truck from DaimlerChryslers Dodge brand. ...

The term can also be used to describe a vehicle that was designed to draw attention away from a manufacturer's plight and send a message that the manufacturer is undergoing a renaissance, such as General Motors attempted to do with its Oldsmobile Aurora model. Studebaker also attempted to use the 1962 restyling of its Studebaker Hawk GT model as a halo model; however redesign of the vehicle couldn't hide the fact that car used an eight year-old technology and was the product of a company that was in poor financial shape. The Studebaker Avanti was also conceived as a halo model, however its cachet was significant enough that production of the car was carried out by private owners for many years after Studebaker closed its American operations in 1963. Raphael was famous for depicting illustrious figures of the Classical past with the features of his Renaissance contemporaries. ... General Motors Corporation (NYSE: GM), also known as GM, is an American automobile maker with worldwide operations and brands including Buick, Cadillac, Chevrolet, GMC, Holden, Hummer, Opel, Pontiac, Saturn, Saab and Vauxhall. ... // Overview The Oldsmobile Aurora was a luxury automobile made by the Oldsmobile division of General Motors and launched in 1995. ... Studebakers Lazy S logo, designed by Raymond Loewy, was used from the 1950s until 1966 The worlds largest living sign was planted at the Studebaker Proving Grounds, west of South Bend, Indiana. ... 1962 (MCMLXII) was a common year starting on Monday (the link is to a full 1962 calendar). ... Studebaker Silver Hawk The Studebaker Silver Hawk was an automobile produced between 1957 and 1959 by the Studebaker Corporation of South Bend, Indiana. ... Studebaker Avanti The Studebaker Avanti was a sports coupe originally built by the Studebaker Corporation of South Bend, Indiana, USA between June of 1962 and December of 1963. ... 1963 (MCMLXIII) was a common year starting on Tuesday (the link is to a full 1963 calendar). ...

In some cases, the attempt to create a halo model can backfire and result in bad publicity, as the case of the Edsel line of automobile in 1958. While the Chevrolet Corvair Spider and Monza were halo models for the rear engine model, their positive reviews could not overcome the negative press that the line received from Ralph Nader's book, Unsafe at Any Speed. 1958 Edsel Pacer The Edsel insignia The Edsel was a make of automobile manufactured by the Ford Motor Company during the 1958, 1959 and 1960 model years. ... 1958 (MCMLVIII) was a common year starting on Wednesday of the Gregorian calendar. ... Chevrolet (Shev-ro-LAY — French origin), (colloquially Chev or Chevy) , is a brand of automobile, produced by General Motors. ... The Chevrolet Corvair remains one of General Motors most unusual creations. ... In Automobile design, an RR, or Rear-engine, Rear wheel drive, layout places both the engine and drive wheels at the rear of the vehicle. ... Ralph Nader Ralph Nader (born February 27, 1934) is an American attorney and political activist. ... Exhibit featuring the book at Henry Ford Museum, Detroit Unsafe at Any Speed: The Designed-In Dangers of the American Automobile by Ralph Nader, published in 1965, is a book detailing his claims of resistance by car manufacturers to the introduction of safety features, like seat belts, and their general...

Noted stylists of halo models, which can make or break a career include Frank Hershey, Harley Earl, Ed Glowake, Elwood Engle, William Mitchell, Raymond Loewy, Virgil Exner and many others. Frank Hershey - Wikipedia /**/ @import /skins/monobook/IE50Fixes. ... Harley J. Earl (November 22, 1893–April 10, 1969) was an automotive stylist and engineer and industrial designer. ... William Mitchell refers to more than one historical figure: Billy Mitchell, father of the U.S. Air Force William A. Mitchell, corporate chemist responsible for Tang and Pop Rocks William D. Mitchell, U.S. Attorney General Sir William Mitchell, Oxford physicist who helped pioneer neutron scattering, and former scientific advisory... Raymond Loewy standing on one of his designs, the Pennsylvania Railroads S1 steam locomotive. ... Virgil Ex Exner (September 24, 1909–December 22, 1973) was an automobile designer for numerous American companies, notably Chrysler and Studebaker. ...

Examples

A 1991-2001 Honda NSX A 2002 Honda NSX The Honda NSX (Acura NSX in North America) is a sports car automobile made by Honda. ... 1973 AMC Javelin AMX Pierre Cardin edition The AMC Javelin was a sporty coupe_type automobile in the pony car class built by American Motors Corporation between 1968 and 1974. ... To meet Wikipedias quality standards, this article or section may require cleanup. ... 1969 AMC Rebel sedan The AMC Rebel (known as the Rambler Rebel in 1967) was an intermediate car produced from 1967 to 1970. ... The BMW M1 is a supercar automobile, and was the first and only mid-engined BMW. It employed a twin-cam M88/1 3. ... BMW M GmbH (previously: BMW Motorsport GmbH) is a subsidiary of German car manufacturer BMW AG established in May 1972 with just eight employees. ... 2001 BMW Z8 The BMW Z8 was a convertible sports car automobile produced by BMW from 1999 to 2003. ... The Buick Reatta was a hand-made luxurious sports coupe produced at the Reatta Craft Centre in Lansing, Michigan and sold by the Buick division of General Motors from early 1988 to 1991. ... The Buick Riviera was an automobile produced by Buick in the United States between the 1963 and 1999 model years. ... The Cadillac Allant was Cadillacs first venture into the luxury roadster market. ... The Eldorado model was part of the Cadillac line from 1953 to 2002. ... The Chevrolet Corvette is a sports car first manufactured by Chevrolet in 1953. ... 1955 Chevrolet advertising art designed to promote its station wagon vehicle. ... 2004 Chevrolet SSR The Chevrolet SSR is a convertible pickup truck produced from 2003 through 2006. ... 1957 Chrysler 300C The Chrysler 300 letter series were high-performance luxury cars built in very limited numbers by the Chrysler Corporation in the United States between 1955 and 1965. ... This article or section is in need of expansion. ... The Dodge Magnum name has been used on a number of different automobiles. ... The Chrysler Crossfire is a rear-wheel drive sports car sold by DaimlerChryslers Chrysler marque, and replaced the Plymouth/Chrysler Prowler. ... The Chrysler Imperial, introduced in 1926, was the companys top of the range vehicle for much of its history. ... The Chrysler PT Cruiser is a retro-styled station wagon built by Chrysler, a marque of DaimlerChrysler. ... Chryslers TC by Maserati was a Chrysler K platform GT car jointly developed by Chrysler and Maserati. ... The Chrysler Corporation was a United States-based automobile manufacturer that existed independently from 1925–1998. ... Vestigal chrome fins betray American styling cues The Citroën SM was a high performance coupé produced by the French manufacturer Citroën between 1970 and 1975. ... This page is a candidate for speedy deletion. ... See also the Dodge Caliber SRT-4. ... To meet Wikipedias quality standards, this article or section may require cleanup. ... Wikipedia does not have an article with this exact name. ... 2006 Dodge Charger SE The Dodge Charger, in its current incarnation, is a rear-wheel drive full-size automobile built by the DaimlerChrysler corporation for its North American Dodge brand. ... The Ford Thunderbird is a car manufactured in the United States by the Ford Motor Company. ... This page refers to the concept and production cars of 2002 and later; for the mid-1960s race car, see Ford GT40. ... [ GT redirects here. ... The Honda Civic Si is a sport compact version of the compact car Honda Civic built by the Japanese automaker Honda. ... The Honda Insight is a 2-seater hatchback hybrid automobile manufactured by Honda. ... Advertisement for the 1954 Hudson Hornet The Hudson Hornet was an automobile produced by the Hudson Motor Car Company of Detroit, Michigan between 1951 and 1954. ... Isuzu Vehicross The Isuzu VehiCROSS was a halo car for the SUV-specialist company. ... 1936 LaSalle 5019 - see additional photos below For other uses of the name, see the LaSalle/La Salle disambiguation page. ... Lincoln Continental is a model name that has been used several times by the Lincoln division of Ford Motor Company for a line of luxury cars. ... The Lincoln K-Series was a 2-door luxury vehicle produced by Lincoln from 1931 to 1939. ... Wikimedia Commons has media related to: Mazda Cosmo There have been 4- generations Mazda automobiles named Mazda Cosmo. ... The Mazda RX-8 is a sports car manufactured by Mazda Motor Corporation. ... The Mercury Cougar was an automobile sold under the Mercury brand of the Ford Motor Companys Lincoln-Mercury Division. ... It has been suggested that this article or section be merged with Mitsubishi GTO. (Discuss) To meet Wikipedias quality standards, this article or section may require cleanup. ... This article or section does not cite its references or sources. ... The Nash-Healey was a two seat sports car, built in partnership between Nash Kelvinator Corporation, and British auto enthusiast Donald Healey between 1951 and 1954. ... 300ZX(Z32) Z-car usually refers to a series of sports cars manufactured by Nissan. ... // Overview The Oldsmobile Aurora was a luxury automobile made by the Oldsmobile division of General Motors and launched in 1995. ... The Toronado was produced by the Oldsmobile Division of General Motors from 1966 to 1992. ... The Plymouth Fury was an automobile model and series made by the Plymouth Division of the Chrysler Corporation from 1956 to 1989. ... The Plymouth Prowler was a retro-styled production car, with the body produced in Shadyside, Ohio, USA. It featured a powertrain lifted from Chryslers LH-cars, with a 253 hp 3. ... Plymouth Superbird The Plymouth Superbird was an automobile that existed for one reason only - to win at NASCAR, the U.S. stock car racing series. ... The Pontiac Firebird was a pony car built by the Pontiac Motor Division of General Motors and was manufactured from 1967 until 2002. ... The Pontiac Grand Prix is an automobile produced by the Pontiac division of General Motors Corporation. ... It has been suggested that Pontiac GTO (2004) be merged into this article or section. ... The Pontiac Solstice is a roadster from the Pontiac division of General Motors. ... The original Rambler was an automobile produced of the Thomas B. Jeffery Company then by its successor, Nash-Kelvinator Corporation and finally, by its successor, American Motors Corporation (all in Kenosha, Wisconsin). ... Saab Sonett I © Martin Bergstrand Saab Sonett is the name of a series of automobiles from Saab. ... The Saturn Sky is a roadster released in the first quarter of 2006 as a 2007 model. ... Studebaker Avanti The Studebaker Avanti was a sports coupe originally built by the Studebaker Corporation of South Bend, Indiana, USA between June of 1962 and December of 1963. ... Studebaker Silver Hawk The Studebaker Silver Hawk was an automobile produced between 1957 and 1959 by the Studebaker Corporation of South Bend, Indiana. ... 2006 US-spec Subaru Impreza WRX STI. 2007 US-spec Subaru Impreza WRX STi Limited. ... now. ... The Volkswagen New Beetle is a car introduced by Volkswagen in 1998, drawing heavily on the design cues of the original Beetle. ... VW Golf Mk. ... To meet Wikipedias quality standards, this article or section may require cleanup. ... The Jeepster was an automobile sold under the Jeep marque. ...

See also

• Marque
• Badge engineering