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Encyclopedia > Hot Mario Bros.
Hot Mario Brothers. Okamura (left) and Yabe impersonate Mario and Luigi.
Hot Mario Brothers. Okamura (left) and Yabe impersonate Mario and Luigi.

The Hot Mario Bros are a duo dressed in similar costumes to the video game characters Mario and Luigi. They star in Japanese commercials which advertise games in the Super Mario series. They are played by Takashi Okamura and Hiroyuki Yabe, the comedian pair also known as Ninety-Nine. Mario ) is a video game character created by Japanese game designer Shigeru Miyamoto and is the official mascot of Nintendo. ... Luigi ) is a video game character created by Japanese game designer Shigeru Miyamoto. ... Generally speaking, advertising is the paid promotion of goods, services, companies and ideas by an identified sponsor. ... Takashi Okamura (岡村隆史 Okamura Takashi) is a Japanese comedian. ... Yabe Hiroyuki (矢部浩之, Hiroyuki Yabe) is a Japanese comedian. ... Ninety-nine ), also commonly known as Nainai ) is a Japanese comedy duo from Osaka working under the entertainment conglomorate Yoshimoto Kogyo. ...

Hot Mario campaign

The earlier ads in the Hot Mario campaign only starred Okamura, there were no appearances of a Luigi character. The introduction to these ads was usually Okamura jumping into view, with the Hot Mario logo displayed at the end of the commercial. Mario games advertised using the Hot Mario campaign were:

Mario and Luigi: Superstar Saga is a video game made for Game Boy Advance. ... Mario Party 5 is the fifth in a series of board game style video games for Nintendo platforms, featuring popular Nintendo characters. ... Mario Kart: Double Dash!! is a video game developed and published by Nintendo for the GameCube video game console. ...

Hot Mario Bros campaign

Luigi was added to the Hot Mario campaign, and together they became the Hot Mario Bros. Advertisements in the Hot Mario Bros campaign began with the two shown above their logo. Advertisements using the Hot Mario Bros campaign were:

In addition to starring in these advertisements, Okamura and Yabe recorded their ghosts in Mario Kart DS which were downloadable from DS download kiosks in Japan. Hot Mario Bros commercials usually involve humour, for example Okamura as a goalie in the Super Mario Strikers ad shuffles away from the goal before Yabe manages to kick a charged shot. Another example is Yabe, while playing Wifi on Mario Kart DS, gets bombarded with items to his surprise. Mario Party 7 is the seventh in a series of board game style video games for Nintendo platforms, featuring popular Nintendo characters. ... Mario Kart DS, abbreviated to MKDS or MK:DS, is a racing game developed and published by Nintendo for the Nintendo DS.[1] It is the fifth installment in the series and the first to use Nintendos free online service, Nintendo Wi-Fi Connection. ... Super Mario Strikers (known as Mario Smash Football in Europe and Australia) is a soccer video game that was released exclusively for the Nintendo GameCube. ... Mario Hoops 3-on-3 (also known as Mario Basket 3-on-3 in Japan and as Mario Slam Basketball in Europe) is a basketball video game developed by Square Enix for the Nintendo DS. This game is the first in which Mario and Final Fantasy characters appear together as... Ghost cars, ghost opponents or simply ghosts are a feature often included in the time attack or time trial modes of videogames, usually racing games, as a guide to the path the player took when setting their previous record. ... Nintendo Wi-Fi Connection logo The Nintendo Wi-Fi Connection is an online service run by Nintendo to facilitate free Internet play in compatible Nintendo DS and Nintendo Revolution games. ... Mario Kart DS, abbreviated to MKDS or MK:DS, is a racing game developed and published by Nintendo for the Nintendo DS.[1] It is the fifth installment in the series and the first to use Nintendos free online service, Nintendo Wi-Fi Connection. ...


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