This article is about the digital asset management program. For the freeware image viewer, see IrfanView.

iView Media and iView Media Pro are commercial digital asset management (DAM) solutions for Mac OS X and Microsoft Windows operating systems, created by London-based iView Multimedia. IrfanView is a popular freeware image viewer that can view, edit, and convert image files of dozens of image formats and play over a dozen video/audio formats (see IrfanView Formats) (when downloaded from its homesite, TUCOWS, or other choices with all the plugins - available in a single download). ... Digital asset management (DAM) refers to the practice and domain of organizing digital files, like images, documents and presentations. ... Mac OS X is a proprietary operating system developed and sold by Apple Computer which is included with all currently shipping Apple Macintosh computers. ... Microsoft Windows is a series of popular proprietary operating environments and operating systems created by Microsoft for use on personal computers and servers. ...

Asset Management

Although iView is capable of importing photos and performing simple transforms, its primary use is on the back end, as a cataloging tool for asset management. In a professional context, it is typically used in concert with an importer/browser (such as Photo Mechanic) and photo editing program (such as Adobe Photoshop) Photo Mechanic is a front-end photo browsing tool by Portland, Oregon-based company Camera Bits. ... Adobe Photoshop is a graphics editor (with some text and vector graphics capabilities) developed and published by Adobe Systems. ...

Product Differentiation

The "Media" and "MediaPro" products are very similar. The main distinction of interest to a professional photographer or editor is that the MediaPro product can understand a number of RAW image formats. A raw image file contains minimally processed data from the image sensor of a digital camera or image scanner. ...

External Links

Official website