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Iceland is a supermarket chain in the United Kingdom, partly owned by the Icelandic retailer conglomerate Baugur. Iceland's primary product lines include frozen foods such as frozen prepared meals and frozen vegetables. Packaged food aisles in a Fred Meyer store in Portland, Oregon A supermarket is a departmentalized self-service store offering a wide variety of food and household merchandise. ...
Baugur Group is an Icelandic investment company. ...
The supermarket claims to have invented the concept of Buy One, Get One Free in the UK. Buy one, get one free is a common form of sales promotion. ...
Origins
Iceland's beginnings date to November 1970. Malcolm Walker opened the first store in Oswestry, Shropshire with his business partner Peter Hinchcliffe, investing £30 each. They were both still employees of Woolworths at the time, and their employment was terminated once their employer discovered their job on the side. Iceland initially specialised in loose frozen food. Iceland Supermarket frontage, Camberwell Road, South London. ...
Iceland Supermarket frontage, Camberwell Road, South London. ...
Packaged food aisles in a Fred Meyer store in Portland, Oregon A supermarket is a departmentalized self-service store offering a wide variety of food and household merchandise. ...
Oswestry is a town in Shropshire, England, very close to the Welsh border. ...
Shropshire (pronounced /, -/), alternatively known as Salop[6] or abbreviated Shrops[7], is a county in the West Midlands of England. ...
// About Woolworths Group plc is a general merchandise business in the United Kingdom. ...
By 1975, there were 15+ Iceland outlets in North Wales, with the first supermarket-style outlet opening in Manchester a couple of years later. The firm's head office moved to Deeside, Flintshire in 1979. Iceland was floated on the London Stock Exchange in 1984, by which stage it had 81 outlets. Approximate extent of North Wales North Wales (known in some archaic texts as Northgalis) is the northernmost unofficial region of Wales, bordered to the south by Mid Wales. ...
This article is about the City of Manchester in England. ...
Disambiguation:For the Scottish towns, please see North Queensferry and South Queensferry Queensferry is a town in Flintshire, north Wales, lying on the River Dee near the border with England. ...
Flintshire (Welsh: ) is a principal area and county in north-east Wales. ...
The Source by Greyworld, in the new LSE building Paternoster Square. ...
In 1989 Iceland bought its competitor Bejam which was some three times larger in terms of business. Bejam was a British frozen food retailer founded by John Apthorp in 1968, based in Stanmore. ...
By 8 January 2004, the chain had 760 stores throughout the British Isles. This article describes the archipelago in north-western Europe. ...
Diversification Finding the retail market more hostile in the late 90's, Iceland pursued avenues for differentiation. In 1998, the firm began to focus on providing organic food and Genetically modified-free food. This policy saw the company convert its entire frozen vegetable range to organic in 2000. Organic food sales did not perform well among Iceland's traditional customers. Organic vegetables at a farmers market in Argentina. ...
Genetic engineering, genetic modification (GM), and gene splicing (once in widespread use but now deprecated) are terms for the process of manipulating genes in an organism, usually outside of the organisms normal reproductive process. ...
In 1999, Iceland launched what it claimed to be the first nationwide, free, online grocery shopping service. This tied in with the rebranding of all outlets under the Iceland.co.uk. [1] However, the rebranding exercise was quietly abandoned at some stage in the early 2000s, as the unadorned Iceland name is once more used for this purpose, although some stores still have the Iceland.co.uk name on display. This article is about the first decade of the 21st century. ...
Iceland's product range includes consumer durables such as refrigerators which are sold in selected stores. Refrigeration (from the Latin frigus, frost) is generally the cooling of a body by the transfer of a portion of its heat away from it. ...
Recent developments and difficulties Following several years of declining sales, The Big Food Group was bought by Icelandic firm Baugur in February 2005. Malcolm Walker was installed as chief executive again, having been cleared of insider dealing in 2004, following an investigation by the Serious Fraud Office. Since Malcolm Walker's return to the company, the company has reduced the workforce by 500 jobs at the Deeside Head Office, with approximately 300 jobs due to be relocated in September as a result of a re-location of the distribution warehouse from Deeside to Warrington. The union response included strike action and during July 2006, 300 workers struck, blocking several lorries from entering the depot. Baugur Group is an Icelandic investment company. ...
The Serious Fraud Office is an arm of the Government of the United Kingdom, accountable to the Attorney-General. ...
Disambiguation:For the Scottish towns, please see North Queensferry and South Queensferry Queensferry is a town in Flintshire, north Wales, lying on the River Dee near the border with England. ...
This article is about the Borough in the north-west of England. ...
The seven stores in the Republic of Ireland were closed in 2005, with the loss of 160 jobs.
The company has recently made large scale changes to the kinds of promotions it offers on products. In the past "Buy One Get One Free" and Meal Deals (a selection of products for a set price) were common in stores, although these have now been reduced and replaced with products offering bigger packs at the original prices. The pricing system has also been changed with many products having their prices rounded off to the nearest multiple of 25p (i.e. £1.29 becomes £1.25), this is known as Clear Cut Prices and aims to simplify the pricing system.
2006 also saw a huge surge in 'Home Delivery' promotion. This service is now one of the main focuses of the company. When a customer spends £25 or more on their shopping their have the option of free same-day home delivery.
Iceland staff have recently been given new uniforms. The uniform consists of a red polo-shirt with an orange band on the collar and sleeves, A black nylon jacket with the Iceland logo embroided on it and Black trousers.
Marketing The supermarket historically advertised with the slogan Mum's gone to Iceland, which was changed to Are we doing a deal or are we doing a deal? and Feel the deal in the early 2000s. The new adverts featuring television personality Kerry Katona has seen a return to a slogan more traditionallly associated with Iceland - So that's why mums go to Iceland. Their slogans have often been parodied. Kerry Jayne Elizabeth Katona (born September 6, 1980 in Warrington, Cheshire, England) is an English television presenter, magazine columnist and former pop singer with girl band Atomic Kitten. ...
The company spent nearly £5 million on advertising at Christmas 2005 to help bring the company back into profit. [citation needed]
When the chain bought rival Bejam in 1989, they launched the TV-advertising campaign "Use Our Imagination," which included a powerful song. The campaign was launched so quickly after the takeover that they hadn't time to convert all Bejam stores to the "Iceland" fascia. Because of this in the song for the commercial the singer proclaims "We're at Bejam's too..." Bejam was a British frozen food retailer founded by John Apthorp in 1968, based in Stanmore. ...
Year 1989 (MCMLXXXIX) was a common year starting on Sunday (link displays 1989 Gregorian calendar). ...
I'm a Celebrity, Get Me Out of Here! The 2006 series of "I'm a Celebrity, Get Me Out of Here!" was sponsored by Iceland. This was a major sponsorship deal for the supermarket, and particularly fitting because of Kerry Katona, a former winner, appearing on the Iceland advertisements; she also therefore appeared on the sponsorship adverts. Im a Celebrity, Get Me Out of Here! is a UK reality television show in which celebrities live in jungle conditions with few creature comforts. ...
The celebrity's autobiography appeared for sale in these supermarkets when it first was published.
Iceland is also sponsoring the 2007 series as previous the 2006 series and workers of the company now have to wear green specialised tops for the duration of the series as well as giving out scratch and peel cards to spenders over £10 in store. Prozes include money off products and even a chance to have a holiday in Australia for 2
External links - Iceland's official website
- The Iceland story
- News Story regarding closure of the Deeside Warehouse
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