Ida Rosenthal (January 9, 1886 - March 29, 1973) (born Ida Kaganovich) was a U.S. (Russian-born) dressmaker and businesswoman who is often credited as the inventor of the brassiere. At the age of 18, she emigrated to the United States, following her fiancé, William Rosenthal and Americanized her named to Cohen. They were married in 1907. January 9 is the 9th day of the year in the Gregorian calendar. ... 1886 is a common year starting on Friday (click on link to calendar) // Events January 18 - Modern field hockey is born with the formation of The Hockey Association in England. ... March 29 is the 88th day of the year in the Gregorian Calendar (89th in Leap years). ... 1973 was a common year starting on Monday. ... The United States of America — also referred to as the United States, the U.S.A., the U.S., America, the States, or (archaically) Columbia—is a federal republic of 50 states located primarily in central North America (with the exception of two states: Alaska and Hawaii). ... An orange brassiere. ... 1907 was a common year starting on Tuesday (see link for calendar). ...

In 1921, along with Enid Bisset, she opened up a dress shop, which a year later was registered the name Maiden Form. In 1925 the first Maidenform plant was opened in Bayonne, New Jersey to focus solely on their most popular product, brassieres (although the company would later produce lingerie and swimwear as well). Despite the Great Depression and Enid's retirement, the partnership was very successful and expanded into markets across the United States, Europe and Latin America. 1921 was a common year starting on Saturday (see link for calendar). ... Maidenform is a brand of womens underwear, founded in 1922 by seamstress Ida Rosenthal, along with her husband William Rosenthal and Enid Bissett who owned the shop that employed her. ... 1925 was a common year starting on Thursday (link will take you to calendar). ... Bayonne is a city located in Hudson County, New Jersey. ... Lingerie is a term, derived from the French language, for womens undergarments. ... Womans bathing suit, 1920s, USA A swimsuit (also swimmers), bathing suit (also bathers) or swimming costume (sometimes shortened to cozzie) is an item of clothing designed to be worn for swimming. ... This article needs to be cleaned up to conform to a higher standard of quality. ... Latin America consists of the countries of South America and some of North America (including Central America and some the islands of the Caribbean) whose inhabitants mostly speak Romance languages, although Native American languages are also spoken. ...

The Maidenform bra originated as an accessory to to improve the fit of the dresses they sold, but it became so popular that they began to sell it separately. Their product was a major improvement over previous bras, because they used cups that supported and conformed to the breasts, rather than downplaying them as had been the style (known as the "Boyish Form").

Under Ida and her husband's leadership, Maidenform made many other advancements. Maidenform was the first company to sell maternity bras, and William invented a standardized of cup sizes. In 1942, Ida received received a patent for an adjustable fastener. During this time, Maidenform was also known for its racy newspaper ads featuring underwear models and its advertising slogan "I dreamed... in a Maidenform Bra." In common usage, leadership generally refers to: the position or office of an authority figure, such as a President [1] a position of office associated with technical skill or experience, as in a team leader or a chief engineer a group or person in the vanguard of some trend or... Brassiere A brassiere or bra is a foundation garment for women consisting of shoulder straps, two cups, a center panel, an underbust band, sides, and a back. ... An orange brassiere. ... Glamour photography is the photographing of a model (usually female) nude or semi-nude, in a way that is intended to be erotic. ... Advertising slogans are claimed to be, and often prove to be, the most effective means of drawing attention to one or more aspects of a product. ...

When William died in 1958, Ida became the company president. She died in 1973 of pneumonia, leaving the company in control of her son-in-law Dr. Joseph Coleman. Upon his death in 1968, her daughter and heiress Beatrice Rosenthal Coleman gained complete control over the company. 1958 was a common year starting on Wednesday of the Gregorian calendar. ... 1973 was a common year starting on Monday. ... Pneumonia is an inflammation of the lungs. ... 1968 was a leap year starting on Monday (the link is to a full 1968 calendar). ...

References

• Brody, Seymour. Jewish Heroes & Heroines of America: 150 True Stories of American Jewish Heroism. Hollywood, FL: Lifetime Books, Inc., 1996.

• Lin, Patricia. Ida Kaganovich Rosenthal

• PBS Online: They Made America.Ida Rosenthal: Brassiere Tycoon. PBS Online/WGBH, 2004.

• Snyder, Jennifer and Minnick, Mimi. MAIDENFORM COLLECTION, 1922-1997. Smithsonian Institution Archives Center.