Located in the northwestern part of Shikoku, Ehime faces the Seto inland sea to the north and is bordered by Kagawa and Tokushima in the east and Kochi in the south.
On January 16, 2005 the new city of Imabari was formed by the mergers of 11 towns and villages (all from Ochi District) and the old city of Imabari.
Ehime is said to physically resemble the shape of a Tiger, but one of the most famous symbols for the prefecture is the Mikan, or mandarin orange, which grow in abundance near many seaside communities.