FACTOID # 154: Women make up more than 10% of the prison population in only six countries: Thailand, , Qatar, Paraguay, Costa Rica, and Singapore.
 
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Encyclopedia > Individual branding

Individual branding is the marketing strategy of giving each product in a product portfolio its own unique brand name. This is contrasted with family branding in which the products in a product line are given the same brand name. The advantage of individual branding is that each product has an image and identity that is unique. This facilitates the positioning process.


see also marketing, brand, advertising, target market, brand management


  Results from FactBites:
 
Corporate Branding Services Brand Identity Guru Inc. Brand Strategy (857 words)
The kind of brand strength these companies enjoy takes a long time and a lot of work to establish, and there's a lot of brand research and tracking to maintain.
Strength of a brand is a good indicator of the strength of a company and its financial value—many actually list their brands on their balance sheets.
Brand Identity Guru Inc. is a specialist branding company.
Brand - Wikipedia, the free encyclopedia (2595 words)
Brand recognition and other reactions are created by the accumulation of experiences with the specific product or service, both directly relating to its use, and through the influence of advertising, design, and media commentary.
Brand equity measures the total value of the brand to the brand owner, and reflects the extent of brand franchise.
Individual brand names naturally allow greater flexibility by permitting a variety of different products, of differing quality, to be sold without confusing the consumer's perception of what business the company is in or diluting higher quality products.
  More results at FactBites »


 

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