A movie poster for the film 2001: A Space Odyssey shows the influence of the International Typographic Style. By the late 1960s the style had become more mainstream.
International Typographic Style, also known as Swiss Style, is a graphic design style developed in Switzerland in the 1950s that emphasizes cleanliness, readability and objectivity. Hallmarks of the style are the use of sans-serif fonts like Akzidenz Grotesk (and was the driving force behind the creation of two of the most popular modern sans-serif fonts: Univers and Helvetica), the use of grids, flush-left/ragged-right text and a preference for photography in place of illustrations or drawings. Many of the early International Typographic Style works also featured typography as design elements in addition to its use in copy, and it is for this that the style is named. Image File history File links 2001Style_E.jpg An epic drama of adventure and exploration This image is of a movie poster or title card, and the copyright for it is most likely owned by either the publisher of the movie or the studio which produced the movie in question. ... Image File history File links 2001Style_E.jpg An epic drama of adventure and exploration This image is of a movie poster or title card, and the copyright for it is most likely owned by either the publisher of the movie or the studio which produced the movie in question. ... This article or section is in need of attention from an expert on the subject. ... In typography, serifs are the small features at the end of strokes within letters. ... A type sample of Berthold Akzidenz Grotesk. ... This article is about a typeface; for information about similarly spelled topics, see Universe (disambiguation). ... Helvetica is a typeface developed by Max Miedinger in 1957 for the Haas’sche Schriftgiesserei type foundry of Switzerland. ... Photography is the process of making pictures by means of the action of light. ... An illustration of a character from a story; also, an illustration of illustrations An Illustration is a visualisation such as drawing, painting, photograph or other work of art that stresses subject more than form. ... Drawing is a means of making an image, using any of a wide variety of tools and techniques. ... This article or section is in need of attention from an expert on the subject. ...
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