The Irish Daily Mail is a tabloid newspaper published in the Republic of Ireland by Associated Newspapers. The paper was launched in February 2006 with a launch strategy that included giving away free copies on the first day of circulation and low pricing subsequently. The aim of this strategy was to attract readers away from the Irish Independent.[1] A tabloid is a newspaper — especially in the United Kingdom — that uses the tabloid format, which is roughly 23½ by 14¾ inches per spread. ... Associated Newspapers is a subsidiary of Daily Mail and General Trust and publishes five major UK newspaper titles; Daily Mail Mail on Sunday Evening Standard Ireland on Sunday Metro External links ANP Home ... The Irish Independents header consists of its name and a green harp The Irish Independent is Irelands best-selling broadsheet newspaper. ...
Despite initially promising sales, the newspaper's circulation has fallen of late. [2]. British media analyst Roy Greenslade argues that this is because whereas the UK version of the Daily Mail acutely understands its readership, "None of that understanding of the culture, politics and genuine interests of the Irish people is evident in the pages of the Irish Daily Mail".[3] The paper has faced criticism for attempting to transfer its traditional campaigns on topics such as the EU and immigration and asylum from the UK market to Ireland.[2] The Mail has also regularly faced allegations of anti-Irish prejudice, and has been reported to the Press Complaints Commission on these grounds.[4] Roy Greenslade is Professor of Journalism at London’s City University and has been a media commentator since 1992, most notably for The Guardian. ... The Daily Mail is a British newspaper, a tabloid, first published in 1896. ... The Press Complaints Commission is a British organisation that has regulated printed newspapers and magazines since 1990. ...
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