Jack Trout is an owner of Trout & Partners consulting firm. He is one of the founders and pioneers of positioning theory, and also marketing warfare theory. Management consulting (sometimes also called strategy consulting) refers to both the practice of helping companies to improve performance through analysis of existing business problems and development of future plans, as well as to the firms that specialize in this sort of consulting. ... Jump to: navigation, search In marketing, positioning is the technique by which marketers try to create an image or identity for a product, brand, or organisation. ... Marketing warfare strategies are a type of strategies, used in business and marketing, that try to draw parallels between business and warfare, and then apply the principles of military strategy to business situations. ...

Bibliography

• Jack Trout
  • Jack Trout on Strategy — New York. McGraw-Hill. March 2004.
  • A Genie's Wisdom: A Fable of How a CEO Learned to Be a Marketing Genius — New York. John Wiley & Sons. Nov 2002.
  • Big Brands. Big Trouble: Lessons Learned the Hard Way — New York. John Wiley & Sons. 2001.
• Jack Trout with Steve Rivkin
  • Differentiate or Die — New York. John Wiley & Sons. 2000.
  • The New Positioning — New York. McGraw-Hill. 1996.
  • The Power of Simplicity — New York. McGraw-Hill. Nov. 1998.
• Jack Trout with Al Ries
  • Positioning: The Battle for Your Mind — New York. McGraw-Hill. 1981.
  • Marketing Warfare — New York. McGraw-Hill. 1986.
  • Bottom-Up Marketing — New York. McGraw-Hill. 1989.
  • The 22 Immutable Laws of Marketing — New York. Harper Collins. 1993.

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External links

• Trout & Partners consulting firm