John Linwood Battelle is a journalist and visiting professor of journalism at UC Berkeley. It has been suggested that this article or section be merged with reporter. ... The University of California, Berkeley (also known as Cal, UC Berkeley, UCB, or simply Berkeley) is a prestigious, public, coeducational university situated in the foothills of Berkeley, California to the east of San Francisco Bay, overlooking the Golden Gate and its bridge. ...
He is one of the original founders of Wired magazine, the founder of Industry Standard magazine and website, and band manager of the collaborative weblog Boing Boing. In 2005 he published a book on Google and the Internet search industry, titled "The Search: how Google and its rivals rewrote the rules of business and transformed our culture". Wired is a full-color monthly magazine and on-line periodical published in San Francisco, California since March 1993. ... 1990 Boing Boing logo, from a t-shirt Boing Boing (originally bOING bOING) is a publishing entity, first established as a magazine, later becoming an award winning group blog. ... Google Inc. ...
He studied at UC Berkeley, earning both a B.A. in Anthropology in 1987, and a M.Jour. (Master's in Journalism) in 1992. The University of California, Berkeley (also known as Cal, UC Berkeley, UCB, or simply Berkeley) is a prestigious, public, coeducational university situated in the foothills of Berkeley, California to the east of San Francisco Bay, overlooking the Golden Gate and its bridge. ... A Bachelor of Arts (B.A. or A.B.) is an undergraduate academic degree awarded for a course or program in the arts and/or sciences. ...
References
Battelle, John (Sept 2005). The Search: How Google and Its Rivals Rewrote the Rules of Business and Transformed Our Culture, New York: Portfolio. ISBN 1591840880.
Battelle was named a "Global Leader for Tomorrow" and "Young Global Leader" by the World Economic Forum in Davos, Switzerland and a finalist in the "Entrepreneur of the year" competition by Ernst and Young.
JohnBattelle: I think the biggest story out of the conference, other than the fact that it was very, very well attended and supported, is the fear of another bubble, or at the very least, the fear that we might start smoking our own shit again.
Battelle: I became fascinated with the implications and importance of this idea of search, and convinced that it was a very, very big story that we, as a culture, had not really taken the time to consider much.
JohnBattelle, a co-founder of Wired magazine and founder of the now-defunct Industry Standard, is the author of a new book, "The Search," exploring how Internet search technology is impacting media, marketing and society.
Battelle is quite busy these days, promoting his book, updating his daily blog, chairing this week's Web 2.0 Conference in San Francisco, and preparing to launch a blog company called Federating Media Publishing.
Battelle: As I was writing my book and writing a blog on the same subject, I noticed that the audience on my site was growing very, very quickly -- to the point where it was the size of a decent-sized trade publication.
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