Johnnie Walker
Type	Scotch whisky
Proof	80
Manufacturer	Diageo
Country of Origin	Scotland
Introduced	1820: Grocery store 1865: Scotch blending
Discontinued	White Label
Variants	Red Label, Black Label, Swing, Green Label, Gold Label, Blue Label
Related products	Ballantine's, Chivas Regal, Cutty Sark, Dewar's, Vat 69

Johnnie Walker is a brand of Scotch whisky produced in Kilmarnock, Scotland. It is the most widely distributed brand of Scotch whisky in the world, sold in almost every country and with yearly sales of over 120 million bottles.^[1] It is imported to the United States by Diageo North America, Inc. of Norwalk, Connecticut. Image File history File links Download high-resolution version (874x206, 11 KB)Johnnie Walker logo from www. ... An independent bottling of Royal Brackla Single Malt Scotch whisky is whisky made in Scotland. ... Diageo plc (LSE: DGE, NYSE: DEO) is the largest multinational beer, wine and spirits company in the world. ... Motto (Latin) No one provokes me with impunity Cha togar mfhearg gun dioladh (Scottish Gaelic)1 Wha daur meddle wi me?(Scots)1 Anthem (Multiple unofficial anthems) Scotlands location in Europe Capital Edinburgh Largest city Glasgow Official languages English, Gaelic, Scots Government Constitutional monarchy  -  Queen Queen Elizabeth II... Ballantines is a a range of blended scotch whiskies distilled by George Ballantine & Son Ltd in Dumbarton, Scotland. ... Chivas Regal is a blended Scotch whisky. ... Cutty Sark is a range of blended Scotch whiskies, owned by Berry Brothers & Rudd, the London wine and spirits merchant. ... Dewars advertisement, East Village Dewars is a brand of Scotch whisky. ... This article or section does not adequately cite its references or sources. ... An independent bottling of Royal Brackla Single Malt Scotch whisky is whisky made in Scotland. ... Kilmarnock (Cill Mheàrnaig in Scottish Gaelic, and Killie locally) is a large burgh in East Ayrshire, Scotland, with a population of 44,170 [1]. It is roughly between Glasgow and Ayr. ... Motto (Latin) No one provokes me with impunity Cha togar mfhearg gun dioladh (Scottish Gaelic)1 Wha daur meddle wi me?(Scots)1 Anthem (Multiple unofficial anthems) Scotlands location in Europe Capital Edinburgh Largest city Glasgow Official languages English, Gaelic, Scots Government Constitutional monarchy  -  Queen Queen Elizabeth II... Diageo plc (LSE: DGE, NYSE: DEO) is the largest multinational beer, wine and spirits company in the world. ... Motto: The Right Place, The Right Time Location in Fairfield County, Connecticut Coordinates: NECTA Bridgeport-Stamford Region South Western Region Incorporated 1651 Consolidated 1913 Government type Mayor-council Mayor Dick Moccia Area    - City 36. ...

History of Johnnie Walker

The "Striding Man," a figure used in advertisements for around 50 years. It was first created by artist Tom Browne based on a likeness of company founder John Walker.^[2]

Black Label and Green Label.

Originally known as Walker's Kilmarnock Whisky, the brand is a legacy left by John ‘Johnnie’ Walker after he started to sell whisky in his grocer’s shop in Ayrshire, Scotland. The brand became popular, but after Walker's death in 1857 it was his son Alexander Walker and grandson Alexander Walker II who were largely responsible for establishing the whisky as a popular brand. Under John Walker, whisky sales represented eight percent of the firm’s income; by the time Alexander was ready to pass on the company to his own sons, that figure had increased to between 90 and 95 percent.^[3] Johnnie Walker logo Copyright status Copyright © Johnnie Walker. ... Johnnie Walker logo Copyright status Copyright © Johnnie Walker. ... Image File history File linksMetadata Download high-resolution version (1951x2601, 2068 KB)[edit] Summary Image of Johnnie Walker Black and Johnnie Walker Green Blended Malt scotch bottles. ... Image File history File linksMetadata Download high-resolution version (1951x2601, 2068 KB)[edit] Summary Image of Johnnie Walker Black and Johnnie Walker Green Blended Malt scotch bottles. ... John (Johnnie) Walker (1805 – 1857) was a Scottish grocer, who originated what would become one of the world’s most famous whisky brand names. ... Ayrshire (Siorrachd Inbhir Àir in Scottish Gaelic) is a region of south-west Scotland, located on the shores of the Firth of Clyde. ... Alexander Walker I born on 1837 He inherited his fathers talent for blending, but brought his own flair and vision to the business too. ... Sir Alexander was the man that developed Red Label™ - and for that alone he deserved his knighthood. ...

Prior to 1860 it was illegal to sell blended (malt and grain mixed together) whisky.^[4] During that time John Walker sold a number of whiskys—notably his own Walker’s Kilmarnock. In 1865 John’s son Alexander produced their first blend, Walker’s Old Highland.

Alexander Walker first introduced the iconic square bottle in 1870. The other identifying characteristic of the bottle is the label, which is applied at an angle of 24 degrees.

From 1906–1909 John’s grandsons George and Alexander II expanded the line and introduced the colour names. In 1908, when James Stevenson was the Managing Director, there was a rebranding of sorts. The whisky was renamed from Walker's Kilmarnock Whiskies to Johnnie Walker Whisky. In addition, the slogan, "Born 1820 – Still going Strong!" was created, along with the Striding Man, a figure used in their advertisements for around fifty years. Baron Stevenson was a title created in the Peerage of the United Kingdom on 7 May 1924 for James Stevenson. ...

They dropped Johnnie Walker White during World War I. In 1932, Alexander II added Johnnie Walker Swing to the line. “The Great War ” redirects here. ...

Johnnie Walker continues to be blended in Kilmarnock, with a large plant just north of the town's railway station. The historic bonded warehouses and company offices (now local authority) can still be seen in Strand Street and John Finnie Street.

Blends

• Johnnie Walker Red Label — a blend of grain whisky and malt whisky (about thirty five are used ), it is the best selling whisky in the world and the only Johnnie Walker product marketed with mixing in mind. 80 proof.
• Johnnie Walker Black Label — a blend of as many as 40 whiskies, each aged at least 12 years. Anecdotally^{[citation needed]}, this was the favourite Scotch of Winston Churchill Le Andre Scott. 80 proof.

Johnnie Walker Swing.

• Johnnie Walker Swing — named for the distinctive bottle, in which an irregular bottom allows it to rock back and forth. It was Alexander II’s last blend: it features a high proportion of Speyside malts, complemented by malts from the northern Highlands and Islay, and is "almost as sweet as a bourbon."^[5]
• Johnnie Walker Green Label — a vatted malt whisky that consists of a blend of about 15 individual single malts, the signature malts being Talisker, Cragganmore, Linkwood, and Caol Ila – Aged 15 years. 86 proof.
• Johnnie Walker Gold Label — a rare blend of over 15 single malts, including the very rare Clynelish malt. It was derived from Alexander II's blending notes for a whisky to commemorate Johnnie Walker's centenary. His original efforts were thwarted by a shortage of these malts following World War I. As stated on the bottle it is aged 18 years. 80 proof.
• Johnnie Walker Blue Label — Johnnie Walker's ultimate blend. Every bottle is serial numbered and sold in a silk-lined box, accompanied by a certificate of authenticity. Although no age is declared, it is believed many of the whiskies blended are aged for 50 to 60 years. 86 proof.
• Johnnie Walker Blue Label 200th Anniversary — 2005 saw Johnnie Walker's extremely limited bottling of its ultimate blend. A special release of cask strength Blue Label, in a special square Baccarat crystal decanter. It sold for around $4,000 a bottle.
• Johnnie Walker Premix - Recently Johnnie Walker has started selling premix. This has become popular in certain areas of the world where people would mix the spirit with coke or another beverage, but most places prefer the drink strong with ice^{[citation needed]}.

The following table lists the various Johnnie Walker blends, by years of production, and from least expensive to most expensive. Grain whisky is whisky produced in a patent still by a continuous process. ... Scotch whisky Whisky (or whiskey) is an alcoholic beverage distilled from grain, often including malt, which has then been aged in wooden barrels. ... Alcoholic proof is a measure of how much ethanol is in an alcoholic beverage, and is approximately twice the percentage of alcohol by volume (ABV, the unit that is commonly used at percent). ... Sir Winston Leonard Spencer-Churchill, KG, OM, CH, TD, FRS, PC (Can) (30 November 1874 – 24 January 1965) was an English statesman, soldier and author. ... Image File history File linksMetadata Download high-resolution version (2892x2167, 2070 KB) Image of 750 mL Johnnie Walker Swing bottle and box. ... Image File history File linksMetadata Download high-resolution version (2892x2167, 2070 KB) Image of 750 mL Johnnie Walker Swing bottle and box. ... Vatted Malt is a whisky which is blended from a number of different single malt whiskies. ... Talisker is an Island Single Malt Scotch whisky produced by the Talisker Distillery, Carbost, Scotland; the only distillery on the Isle of Skye. ... The Distillery Cragganmore distillery was founded in 1869 by John Smith. ... Caol Ila distillery Caol Ila is a distillery near Port Askaig on Islay, Scotland, famed for its single malt Scotch whisky of the same name. ... Cask strength is a term used in whisky making to describe the strength their whisky in the cask during maturation. ... Baccarat Crystal is a manufacturer of fine crystal located in Baccarat, France. ...

Sponsorships

Johnnie Walker sponsors

• the Johnnie Walker Classic, an Asia-Pacific golf tournament
• the Johnnie Walker Championship at Gleneagles, a golf tournament in Scotland
• the McLaren-Mercedes F1 team.
• the Ashes, a cricket match between Australia and England

The Johnnie Walker Classic is a PGA European Tour golf tournament which is played in the Asia Pacific region. ... The Johnnie Walker Championship at Gleneagles is a PGA European Tour golf tournament which is played at the Gleneagles Hotel in Scotland, which has been one of the best known golf resorts in Scotland since the 1920s. ... McLaren, founded in 1963 by Bruce McLaren (1937-1970), is a racing team based in Woking, England, which is best known as a Formula One constructor but has also competed in the Indianapolis 500, Canadian-American Challenge Cup, and 24 Hours of Le Mans. ... Formula One, abbreviated to F1 and also known as Grand Prix racing, is the highest class of single-seat open-wheel auto racing. ... The Ashes is a Test cricket series, played between England and Australia - it is international crickets most celebrated rivalry and dates back to 1882. ... Bowler Shaun Pollock bowls to batsman Michael Hussey. ... Motto (French) God and my right Anthem God Save the King (Queen) England() – on the European continent() – in the United Kingdom() Capital (and largest city) London (de facto) Official languages English (de facto) Unified  -  by Athelstan 967 AD  Area  -  Total 130,395 km²  50,346 sq mi  Population  -  2006 estimate...

Trivia

• A number of singers and songwriters have referenced Johnnie Walker in their works, including NOFX, Andre Nickatina, George Jones, George Thorogood, Elliott Smith, Amanda Marshall, Leonard Cohen, Jimmy Buffett, and Clutch.
• In Haruki Murakami's novel Kafka on the Shore a character appears named Johnnie Walker, his attire based on the red jacket, boots, cane, bowtie and hat worn by the character in the product's logo. Johnnie Walker is extremely popular in Japan.
• Léon Gontran Damas, French poet of the Negritude literary movement, titled one of his poetry collection "Black-Label", after one of his poems describing his spleen and mild alcoholism.
• In the 1958 movie A Night to Remember, the Steward (Thomas Heathcote) is determined to finish off a bottle of Johnnie Walker Red, despite the peril of the ship.
• Zakk Wylde named his heavy metal band Black Label Society after Johnnie Walker Black Label.
• In India, a popular actor and comedian in Hindi movies was nicknamed Johnny Walker.
• Disk jockey Johnny Walker took his name from Johnnie Walker.
• The only liquor General Pervez Musharraf, President of Pakistan, is said to drink is Johnnie Walker Blue.
• Lynyrd Skynyrd stated in their song Poison Whiskey, "Is Uncle Johnny’s Red He drank ole bootleg whiskey 'Till it killed him dead."
• Asleep at the Wheel has a song titled The Letter That Johnny Walker Read about a man by the same name who is fond of this particular type of scotch.
• Ron White is seen drinking Johnnie Walker products in most of his acts.
• Tony Stark a.k.a. Iron Man is seen drinking Johnnie Walker during the Marvel: Civil War arc.

NOFX is a punk rock band from the San Francisco Bay Area, California, formed in 1983. ... Andre Nickatina, born March 11th, is an American underground hardcore rapper from San Francisco, California who has been an active participant in the underground hip hop scene since the early 1990s. ... George Glenn Jones (born September 12, 1931), is an American country music artist known for his distinctive voice and phrasing that frequently evoke the raw emotions caused by grief, unhappy love, and emotional hardship. ... This article does not adequately cite its references or sources. ... Steven Paul Elliott Smith (August 6, 1969 – October 21, 2003) was an American singer-songwriter and musician. ... Amanda Marshall (born August 29, 1972 in Toronto, Ontario, Canada) is a Canadian pop-rock singer. ... Leonard Norman Cohen, CC (born September 21, 1934 in Westmount, Montreal, Quebec) is a Canadian singer-songwriter, poet and novelist. ... This article needs additional references or sources to facilitate its verification. ... Clutch is a musical group from Germantown, Maryland in the United States. ... Haruki Murakami , born January 12, 1949) is a popular contemporary Japanese writer and translator. ... Kafka on the Shore ) is a novel by Japanese author Haruki Murakami (2002). ... Léon-Gontran Damas (March 28, 1912-January 22, 1978) was a French poet and politician. ... Négritude, a concept developed in the 1930s by a group that included future Senegalese President Léopold Sédar Senghor and Francophone poet Aimé Césaire, is the belief that one should identify ones blackness without reference to ones homeland, native language, religion or spatial/geographical location. ... The spleen is an organ located the abdomen, where it functions in the destruction of old white blood cells and holding a reservoir of blood. ... A Night to Remember is the 1958 adaptation of Walter Lords book by the same name. ... Thomas Heathcote (b. ... Zakk Wylde (born Jeffery Phillip Wiedlandt on January 14, 1967 in Bayonne, New Jersey) is a lead guitarist, pianist, singer and songwriter, best known for his role as founder of Black Label Society and guitarist for Ozzy Osbourne. ... Black Label Society is a Heavy metal/Southern Metal band formed by Zakk Wylde, with 9 albums released to date. ... Johnny Walker (15 May 1923 - 29 July 2003) is the screen name of a famous Indian actor and comedian, who acted in over 300 movies. ... Johnny Walker (born as James Embrey in Louisville, Kentucky) (1948 - March 1, 2004) was best known as a disc jockey on WFBR, a Baltimore, Maryland AM radio station from 1974 to 1987. ... (PA – 6920) General Pervez Musharraf (Urdu: ‎; born August 11, 1943) is currently the President of the Islamic Republic of Pakistan and the Chief of Army Staff of the Pakistan Army. ... Lynyrd Skynyrd (pronounced lÄ•h-nérd skin-nérd) or (IPA pronunciation: ) is a U.S. Southern rock band, described by All Music Guides Stephen Thomas Erlewine as the definitive Southern rock band, fusing the overdriven power of blues-rock with a rebellious, Southern image and a hard... Asleep at the Wheel is the name of an Austin, Texas based Western swing band, winner of nine Grammy Awards. ... (The) Letter That Johnny Walker Read is an American Country Rock song by nine Grammy Award winning Country band Asleep at the Wheel from both their albums Cumin Right At Ya and Texas Gold. ... This article or section does not adequately cite its references or sources. ... This article is about Iron Man, the Marvel Comics superhero. ... Iron Man (Anthony Tony Edward Stark) is a fictional comic-book superhero in the Marvel Comics universe. ... Civil War is a Marvel Comics summer 2006 and winter 2006/2007 crossover event based around a core limited series of the same name written by Mark Millar, and penciled by Steve McNiven. ...

External links

• Official website

According to William Manchester in The Last Lion, Churchill's favourite whisky was Johnnie Walker Red.

References

General references:

• Scotch Whiskey: A Liquid History by Charles MacLean. ©2003 Charles MacLean & Cassell Illustrated. ISBN 1-84403-078-4

Specific references:

1. ^ http://www.johnniewalker.com/en-us/OurLabels
2. ^ Hughes, John (2005). Still Going Strong: A History of Scotch Whisky Advertising, Tempus Publishing Ltd., ISBN 0-7524-3174-9
3. ^ http://www.cigaraficionado.com/Cigar/CA_Features/CA_Feature_Basic_Template/0,2344,737,00.html
4. ^ MacLean, Charles. Scotch Whisky: A Liquid History. ©2003 Charles MacLean & Cassell Illustrated. London, England. (ISBN 1-84403-078-4)
5. ^ ^{a b} http://www.travelandleisure.com/tlgolf/articles/golf-one-sweet-swing