Jollibee Foods Corporation
‎
Type	Public (PSE: JFC)
Founded	1975 in Quezon City, Philippines
Headquarters	5th Floor, Jollibee Plaza, Emerald Ave. Ortigas Center, Pasig City, Metro Manila, Philippines
Key people	Tony Tan Caktiong, Founder, President & CEO
Industry	Restaurants
Products	Fast food
Revenue	▲ PhP 51.55 billion (2007)
Net income	▲ PhP 2.363 billion (2007)
Website	www.jollibee.com.ph

Jollibee Foods Corporation (PSE: JFC) widely known as Jollibee is a fast-food restaurant chain based in the Philippines. It is an American-style fast-food restaurant with Filipino-influenced dishes specializing in chicken, burgers, spaghetti and some local Filipino dishes. Currently the biggest fast-food chain in the country, it also has locations in the United States, Saudi Arabia, Hong Kong, Vietnam, Indonesia, Dubai and Brunei. Jollibee is also the name of their mascot, a large bee in a blazer, shirt and chef's hat. Fountain area inside the Philippine Stock Exchange Plaza, along Ayala Avenue in Makati City, Philippines The Philippine Stock Exchange (Filipino: Pamilihang Sapi ng Pilipinas) (PSE: PSE) is one of the two stock exchanges in the Philippines, the other one being the Philippine Dealing Exchange. ... Year 1975 (MCMLXXV) was a common year starting on Wednesday (link will display full calendar) of the Gregorian calendar. ... Nickname: Map of Metro Manila showing the location of Quezon City Coordinates: 14°38 N, 121°2 E Country Philippines Region National Capital Region Districts 1st to 4th districts of Quezon City Barangays 142 Incorporated (town) October 12, 1939 (as Balintawak) Incorporated (city) October 12, 1939 Government  - Mayor Feliciano Sonny... Image File history File links Flag_of_the_Philippines. ... Ortigas Center is the second most important commercial and business district (after Makati) in Metro Manila, Philippines. ... The City of Pasig (Filipino: Lungsod ng Pasig) is one of the cities and municipalities that make up Metro Manila in the Philippines. ... For the capital city of the Philippines, see Manila. ... Tony Tan Caktiong is the founder of Philippine fast food chain Jollibee. ... A typical restaurant in uptown Manhattan A restaurant is an establishment that serves prepared food and beverages to be consumed on the premises. ... Fast food is food prepared and served quickly at a fast-food restaurant or shop at low cost. ... For the tax agency in Ireland of the same name, see Revenue Commissioners. ... ISO 4217 Code PHP User(s) Philippines Inflation 2. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... Net income is equal to the income that a firm has after subtracting costs and expenses from the total revenue. ... ISO 4217 Code PHP User(s) Philippines Inflation 2. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... A website (alternatively, web site or Web site) is a collection of Web pages, images, videos or other digital assets that is hosted on one or more web servers, usually accessible via the Internet. ... Fountain area inside the Philippine Stock Exchange Plaza, along Ayala Avenue in Makati City, Philippines The Philippine Stock Exchange (Filipino: Pamilihang Sapi ng Pilipinas) (PSE: PSE) is one of the two stock exchanges in the Philippines, the other one being the Philippine Dealing Exchange. ... A fast-food restaurant is a restaurant characterized both by food which is supplied quickly after ordering, and by minimal service. ... Location of Dubai in the UAE Coordinates: , Country Emirate Dubai Incorporated (town) June 9, 1833 Incorporated (emirate) December 2, 1971 Founder Maktoum bin Bati bin Suhail (1833) Seat Dubai Subdivisions Towns and villages Jebel Ali Hatta Al Hunaiwah Al Aweer Al Hajarain Al Lusayli Al Marqab Al Shindagha Al Faq... Millie, once mascot of the City of Brampton, is now the Brampton Arts Councils representative. ... For other uses, see Western honey bee and Bee (disambiguation). ... It has been suggested that Sportcoat be merged into this article or section. ... Business shirt In American English, shirt can refer to almost any upper-body garment other than coats and bras (the term top is sometimes used in ladieswear). ... For other uses, see Hat (disambiguation). ...

As of December 2007, Jollibee has become one of the biggest fast-food chains in the world with 1,635 stores worldwide and total sales of more than $1 billion. ^[1] As of February, 2008, JFC has 1,385 stores in the Philippines namely, Jollibee (625), Chowking (376), Greenwich Pizza (237), Red Ribbon Bakeshop (192), Délifrance (27) and Tio Pepe (2). It had 186 stores overseas.^[2] This article does not cite any references or sources. ... Greenwich Pizza is the largest pizza chain in the Philippines. ... Red Ribbon Bakeshop is a popular fast-food chain in the Philippines and the United States, offering a wide range of cakes and pastries. ... Délifrance is a French bakery Company and it has been running for more than 25 years. ...

History

Jollibee mascot

Tony Tan Caktiong and his family opened a Magnolia Ice Cream parlor^[3] at Cubao in 1975 with Jolibe as the original name. Sometime in 1978, Tony Tan and his brothers and sisters, being partners, engaged the services of a management consultant in the person of Manuel C. Lumba. Consultant Lumba shifted the business focus from ice cream to hamburgers,^[3] after his studies showed that a much larger market was waiting to be exploited. Lumba became Tony Tan's first business and management mentor. Lumba next re-formed the name Jolibe to Jolly Bee and made the two words form a single name Jollibee, but changed the "y" to an "i". The Jollibee mascot was conceptualized by Lumba inspired by local and foreign children's books. Lumba next created the product name "Yumburger" as well as the name "Chickenjoy". He had the company incorporated in order to benefit from incorporation and leased a house on Main St. in Cubao, Quezon City as the first headquarters. Lumba also formulated a long-term marketing strategy, listing up a number of consumer promotions and traffic building schemes. Tony Tan stressed that developing internal strengths was critical. The stores were re-designed, the service transformed into a full self-service, fast-food operation with drive thrus. Not long after, Tony Tan and Manny Lumba went on an observation tour in the United States, attended food service and equipment conventions. Tony Tan placed Manny Lumba in charge of franchise development.^{[citation needed]} Tony Tan Caktiong is the founder of Philippine fast food chain Jollibee. ... Quezon City P (Filipino: Lungsod Quezon) is the former capital and the most populous city in the Philippines. ... Year 1975 (MCMLXXV) was a common year starting on Wednesday (link will display full calendar) of the Gregorian calendar. ...

Expansion and Acquisitions

A Jollibee restaurant in Dumaguete City.

The company acquired 80 percent of Greenwich Pizza^[3] Image File history File links Download high resolution version (1024x768, 172 KB)A Jollibee restaurant along Dumaguete North Road in Dumaguete City. ... Image File history File links Download high resolution version (1024x768, 172 KB)A Jollibee restaurant along Dumaguete North Road in Dumaguete City. ... The City of Dumaguete is a city in the Philippine province of Oriental Negros. ... Greenwich Pizza is the largest pizza chain in the Philippines. ...

In 2000, the company acquired Chowking, allowing Jollibee to be part of the oriental quick service restaurant segment.^[4] Similarly, Jollibee also acquired Red Ribbon Bakeshop on 2005, another popular fast-food restaurant in the Philippines.^[5] Year 2000 (MM) was a leap year starting on Saturday. ... This article does not cite any references or sources. ... Red Ribbon Bakeshop is a popular fast-food chain in the Philippines and the United States, offering a wide range of cakes and pastries. ... Year 2005 (MMV) was a common year starting on Saturday (link displays full calendar) of the Gregorian calendar. ...

In 2006, the company acquired the franchise of Délifrance. This further expanded its penetration in the food service industry particularly in the French cafe-bakery, a growing segment of the Philippine food market. In September of 2006, the company acquired the remaining 50% stake of Delifrance Asia Ltd. in Baker Fresh Foods Phils., Inc. (BFFPI). This means BFFPI is now a wholly owned subsidiary of Jollibee and that the listed food giant has the exclusive rights to operate Delifrance outlets in the country. "The acquisition involved a restructuring of all advances by Jollibee and Delifrance Asia amounting to P130 million into equity," a public statement said. Jollibee added that the strong sales posted by Delifrance encouraged it to buy out its partner.^[6] Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ... Délifrance is a French bakery Company and it has been running for more than 25 years. ...

The corporate actions in buying out the minority shareholders in Greenwich Pizza (20%) and Delifrance (50%) were the prelude to a plan to integrate Greenwich Pizza, Chowking and Delifrance brands under one corporate entity.^[7] Under this plan, merging of the subsidiaries will be implemented by having Greenwich Pizza Corp. and BFFPI folded into Chowking Food Corp. The surviving entity will be renamed Fresh N' Famous Foods, Inc. No new shares will be issued as the assets of Greenwich and BFFPI will be injected into Fresh 'N Famous as additional paid-in capital.^[8]

A Jollibee restaurant at World Wide Lane (next to World Wide House), Central, Hong Kong

Along with its Philippine brands, the company also runs a Chinese fast food chain, Yonghe King, in mainland China, and a popular teahouse chain from Taiwan called Chun Shui Tang (Spring Water Hall). Chun Shui Tang teahouse opened a branch on Shanghai's Huaihai Road on June 30, 2006.^[9] On July 25, 2007, Jollibee launched its pilot restaurant "Tio Pepe's Karinderia" in Edsa Central in Mandaluyong, to professionalize the Philippine carinderia business. "Tio Pepe's image is Bulakeño," said John Victor Tence, vice president for corporate and human resources at Jollibee.^[10] Exterior of World-wide House World Wide House (環球大廈) is an office building in Central, Hong Kong. ... The night view of the Central as viewed from Tsim Sha Tsui on the opposite side of the Victoria Harbour Central (Chinese: 中環; Jyutping: zung1 waan4; Cantonese IPA: ; Pinyin: Zhōnghuán) is an area located in Central and Western District, Hong Kong Island, Hong Kong. ... Yugao-tei, Kanazawa A tea house (茶室, cha-shitsu) is a structure designed for holding Japanese tea ceremonies. ... For other uses, see Shanghai (disambiguation). ... Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ... is the 206th day of the year (207th in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... REPUBLIC OF THE PHILIPPINES Province of Bulacan Region: Central Luzon (Region III) Capital: Malolos City Founded: 1572 Population: 2000 census—2,234,088 (4th largest) Density—851 per km² (5th highest) Area: 2,625. ...

On September 21, 2007, Jollibee CEO Tony Tan Caktiong announced that it bought the Chinese restaurant chain Hongzhuangyuan (which has 33 branches in Beijing) for US $50.5 million. Jollibee has also acquired Shanghai-based Yonghe King chain on 2004 for $ 22.5 million and now operates 1,385 hamburger, pizza, baked goods and Chinese food restaurants in the Philippines with over 200 branches in other countries.^[11] Meanwhile, the Philippine Stock Exchange stated that trading in Jollibee shares were suspended pending disclosure of the complete terms and conditions of the transaction.^[12] is the 264th day of the year (265th in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... Tony Tan Caktiong is the founder of Philippine fast food chain Jollibee. ... China has one of the richest culinary heritages on Earth. ... A broad metal chain made of torus-shaped links. ... Peking redirects here. ... For other uses, see Shanghai (disambiguation). ... Year 2004 (MMIV) was a leap year starting on Thursday of the Gregorian calendar. ... This article is about the food item. ... For other uses, see Pizza (disambiguation). ... Wikibooks Cookbook has more about this subject: Baking Baking is the technique of cooking food in an oven by dry heat applied evenly throughout the oven. ... China has one of the richest culinary heritages on Earth. ... A typical restaurant in uptown Manhattan A restaurant is an establishment that serves prepared food and beverages to be consumed on the premises. ... This article describes a type of political entity. ... Fountain area inside the Philippine Stock Exchange Plaza, along Ayala Avenue in Makati City, Philippines The Philippine Stock Exchange (Filipino: Pamilihang Sapi ng Pilipinas) (PSE: PSE) is one of the two stock exchanges in the Philippines, the other one being the Philippine Dealing Exchange. ... This article is about economic exchange. ... See stock (disambiguation) for other meanings of the term stock A stock, also referred to as a share, is commonly a share of ownership in a corporation. ... Disclosure means the giving out of information, either voluntarily or to be in compliance with legal regulations or workplace rules. ... A transaction is an agreement, communication, or movement carried out between separate entities or objects. ...

On March 26, 2008, Jollibee opened a new outlet in G-8, G-9 Jia Ning Na Mall, Shenzhen City, China, owned and operated by Kuai Le Feng, a wholly owned subsidiary of JFC. It earlier operated a franchised store in Xiamen from 1998 to 2002.^[13] March 26 is the 85th day of the year (86th in leap years) in the Gregorian calendar. ... 2008 (MMVIII) is the current year, a leap year that started on Tuesday of the Anno Domini (or common era), in accordance with the Gregorian calendar. ... For other uses, see Shenzhen (disambiguation). ... A view of the Xiamen University campus Xiamen (Simplified Chinese: 厦门; Traditional Chinese: 廈門; Hanyu Pinyin: ) is a coastal sub-provincial city in southeastern Fujian province, Peoples Republic of China. ...

BIR Closure of outlet

On December 4, 2007, the Bureau of Internal Revenue on Tuesday announced that it padlocked an outlet (a franchise owned by Quest Food Corp.) of Jollibee Foods Corp. at Farmer’s Plaza, Cubao, for paying incorrect taxes. BIR Deputy Commissioner Nelson Aspe said that "evaluation done on the fastfood chain outlet's cash register showed that the operator of the fastfood outlet was "culpable of underdeclaring the taxable sales for Calendar Year 2006 by as much as 51%." ^[14] is the 338th day of the year (339th in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... Quezon City P (Filipino: Lungsod Quezon) is the former capital and the most populous city in the Philippines. ...

30th Anniversary, "Jollitown"

Jollibee mascot in one of the kiddie parties

On March 26, 2008, the launch of "Jollitown" at Rockwell Tent, Makati highlighted Jollibee’s 30th anniversary celebration. Jollibee and mascots or chums Yum, Hetty, Popo and Twirlie (mere party attractions and food chain icons), became television stars in children’s TV show, Jollitown, the first TV program by Jollibee, airing Sundays, 9:30 to 10 a.m., on GMA-7.^[15] March 26 is the 85th day of the year (86th in leap years) in the Gregorian calendar. ... 2008 (MMVIII) is the current year, a leap year that started on Tuesday of the Anno Domini (or common era), in accordance with the Gregorian calendar. ... Makati City is one of the most important cities in the Philippines in terms of finance and commerce. ... GMA Network, Inc. ...

References

Nickname: Map of Metro Manila showing the location of Quezon City Coordinates: 14°38 N, 121°2 E Country Philippines Region National Capital Region Districts 1st to 4th districts of Quezon City Barangays 142 Incorporated (town) October 12, 1939 (as Balintawak) Incorporated (city) October 12, 1939 Government  - Mayor Feliciano Sonny... Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ... is the 308th day of the year (309th in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... is the 71st day of the year (72nd in leap years) in the Gregorian calendar. ... Year 2005 (MMV) was a common year starting on Saturday (link displays full calendar) of the Gregorian calendar. ... is the 237th day of the year (238th in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... is the 71st day of the year (72nd in leap years) in the Gregorian calendar. ... Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ... is the 275th day of the year (276th in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... is the 71st day of the year (72nd in leap years) in the Gregorian calendar. ... Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ... is the 315th day of the year (316th in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... is the 71st day of the year (72nd in leap years) in the Gregorian calendar. ... Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ... is the 145th day of the year (146th in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... is the 71st day of the year (72nd in leap years) in the Gregorian calendar. ... Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ... is the 145th day of the year (146th in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) was a common year starting on Monday of the Gregorian calendar in the 21st century. ... is the 206th day of the year (207th in leap years) in the Gregorian calendar. ...

External links

• Jollibee Website

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