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KDKA will cease to be the Pirates' flagship station in 2007 as the team's radio rights shift for the first time to FM, news-talk station WPGB.
KDKA, a 50,000-watt station that can be heard throughout the East Coast and in Canada during the evenings, also aired Pirates games at times before WWSW gained the team's broadcast rights for a period in the 1940s and early 1950s.
KDKA remains one of Pittsburgh's top-rated stations, but a large chunk of its audience is older than the 25-to-54 age group that advertisers covet.
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