Kellogg Company
Type	Public (NYSE: K)
Founded	1906
Founder	William Keith Kellogg
Headquarters	Battle Creek, Michigan,  United States
Area served	Multinational
Key people	David Mackay, CEO and James M. Jenness, Chairman of the board
Industry	Food processing
Products	Cereal, cookies, crackers, toaster pastries, and waffles
Revenue	▲ $10.906 billion USD (2006)
Net income	▲ $1.004 billion (2006) 9.2% profit margin
Employees	26,000 (2006)
Subsidiaries	Keebler, Sunshine Biscuits
Website	Kelloggcompany.com

Kellogg Company (often referred to as simply Kellogg or Kellogg's, or even more formally Kellogg's of Battle Creek) is an American multinational producer of breakfast foods, snack foods, cookies, and crackers, with the corporate world headquarters in Battle Creek, Michigan, USA. Kellogg trades under the ticker symbol NYSE: K. Revenues in 2006 were $10.906 billion. For other things with Kellogg in the name, see Kellogg (disambiguation). ... Image File history File links Kellogg's. ... This article does not cite any references or sources. ... The New York Stock Exchange (NYSE), nicknamed the Big Board, is a New York City-based stock exchange. ... Year 1906 (MCMVI) was a common year starting on Monday (link will display full calendar) of the Gregorian calendar (or a common year starting on Sunday of the 13-day-slower Julian calendar). ... For the computer game by Peter Molyneux, see The Entrepreneur. ... “Battle Creek” redirects here. ... Image File history File links This is a lossless scalable vector image. ... multinational corporation (or transnational corporation) (MNC/TNC) is a corporation or enterprise that manages production establishments or delivers services in at least two countries. ... James M. Jenness (b. ... For the tax agency in Ireland of the same name, see Revenue Commissioners. ... USD redirects here. ... Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ... Net income is equal to the income that a firm has after subtracting costs and expenses from the total revenue. ... Profit margin is a measure of profitability. ... This article is about work. ... Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ... A subsidiary, in business, is an entity that is controlled by another entity. ... The Keebler Company is the second-largest cookie and cracker manufacturer in the United States. ... Sunshine Biscuits was started in 1913 by Jack and Taylor in their home. ... A website (alternatively, web site or Web site) is a collection of Web pages, images, videos or other digital assets that is hosted on one or more web servers, usually accessible via the Internet. ... multinational corporation (or transnational corporation) (MNC/TNC) is a corporation or enterprise that manages production establishments or delivers services in at least two countries. ... Breakfast is the first meal of the day, eaten in the morning. ... A snack food (commonly shortened to snack) is seen in Western culture as a type of food not meant to be eaten as a main meal of the day (breakfast, lunch, dinner) but one that is intended rather to assuage a persons hunger between these meals, providing a brief... This article is about the food. ... A Cheez-It cracker. ... “Battle Creek” redirects here. ... The New York Stock Exchange (NYSE), nicknamed the Big Board, is a New York City-based stock exchange. ...

History

First Kellogg's package

Kellogg's was founded as the Battle Creek Toasted Corn Flake Company on February 19, 1906, by Will Keith Kellogg as an outgrowth of his work with his brother John Harvey Kellogg at the Battle Creek Sanitarium following practices based on the Seventh-day Adventist Christian denomination. The company produced and marketed the hugely successful Kellogg's Toasted Corn Flakes and was renamed the Kellogg Company in 1922. Image File history File links No higher resolution available. ... Image File history File links No higher resolution available. ... [[Media:Italic text]]{| style=float:right; |- | |- | |} is the 50th day of the year in the Gregorian calendar. ... Year 1906 (MCMVI) was a common year starting on Monday (link will display full calendar) of the Gregorian calendar (or a common year starting on Sunday of the 13-day-slower Julian calendar). ... Will Keith Kellogg, usually referred to as W. K. Kellogg (April 7, 1860 – October 6, 1951) was a U.S. industrialist in food manufacturing. ... John Harvey Kellogg (February 26, 1852 – December 14, 1943) was an American medical doctor in Battle Creek, Michigan who ran a sanitarium using holistic methods, with a particular focus on nutrition, enemas and exercise. ... To meet Wikipedias quality standards, this article or section may require cleanup. ... The Seventh-day Adventist Church (SDA), colloquially referred to as the Adventists, is an evangelical Protestant Christian denomination that grew out of the prophetic Millerite movement in the United States during the middle part of the 19th century. ... Year 1922 (MCMXXII) was a common year starting on Sunday (link will display full calendar) of the Gregorian calendar. ...

In 1930, the Kellogg Companay announced that most of its factories would shift towards 30 hour work weeks, from the usual 40. This practice remained until World War II, and continued briefly after the war, although some departments and factories remained locked into 30 hour work weeks until 1980. ^[1] Year 1930 (MCMXXX) was a common year starting on Wednesday (link will display 1930 calendar) of the Gregorian calendar. ... Combatants Allied powers: China France Great Britain Soviet Union United States and others Axis powers: Germany Italy Japan and others Commanders Chiang Kai-shek Charles de Gaulle Winston Churchill Joseph Stalin Franklin Roosevelt Adolf Hitler Benito Mussolini Hideki Tōjō Casualties Military dead: 17,000,000 Civilian dead: 33,000... Year 1980 (MCMLXXX) was a leap year starting on Tuesday (link displays the 1980 Gregorian calendar). ...

The company owns the Kellogg's, Keebler (acquired in 2001), Morningstar Farms, and Kashi divisions or subsidiaries. It also owns the Natural Touch, Cheez-It, Murray, Austin, Famous Amos, Carr's, Gardenburger (acquired 2007) and Plantation brands. This article does not cite any references or sources. ... A division of Kellog Co. ... The Kashi Company is a natural foods company founded in October, 1984. ... Cheez-It crackers and promotional packaging (2005) Cheez-It crackers are a snack food manufactured by the Kellogg Company. ... Austin is a brand owned by the Kellogg Company. ... Famous Amos is a brand of cookie from the United States. ...

Corporate governance

Current members of the board of directors of Kellogg Company are: Jordan T Shington, Zachary Goldstein, Gordon Lunt, Bella Bo' Gellerman, Dorothy Johnson, Daniel Jorndt, Ann McLaughlin Korologos, David MacKay, William Perez, William C. Richardson, John Zabriskle, and Casey Gallagher. Chairman of the Board redirects here. ... The official portrait of Ann Dore McLaughlin hangs in the Department of Labor Ann Dore McLaughlin was U.S. Secretary of Labor from 1987 to 1989. ... William D. Perez succeeded William Wrigley, Jr. ... William C. Richardson was President of The Johns Hopkins University from July 1990 - July 1995. ...

On January 24, 2005, the former CEO (since April 1999) and chairman of the board of directors (since April 2000), Carlos Gutierrez became U.S. Secretary of Commerce in the second term of President George W. Bush. Kellogg's board of directors named James M. Jenness as chairman and CEO to replace Gutierrez. is the 24th day of the year in the Gregorian calendar. ... Year 2005 (MMV) was a common year starting on Saturday (link displays full calendar) of the Gregorian calendar. ... Chief Executive Officer (CEO) is the job of having the ultimate executive responsibility or authority within an organization or corporation. ... A Chairman is the presiding officer of a meeting, organization, committee, or other deliberative body. ... Chairman of the Board redirects here. ... Carlos M. Gutierrez (originally Gutiérrez) (born November 4, 1953) is the 35th U.S. Secretary of Commerce, succeeding Donald Evans. ... The office of the U.S. Secretary of Commerce in the mid-20th century. ... Federal courts Supreme Court Circuit Courts of Appeal District Courts Elections Presidential elections Midterm elections Political Parties Democratic Republican Third parties State & Local government Governors Legislatures (List) State Courts Local Government Other countries Atlas  US Government Portal      For other uses, see President of the United States (disambiguation). ... George Walker Bush (born July 6, 1946) is the forty-third and current President of the United States of America, originally inaugurated on January 20, 2001. ... James M. Jenness (b. ...

On October 23, 2006, Kellogg's announced that president and chief operating officer David MacKay would become the chief executive officer, effective December 31, 2006. Jenness will continue to serve as chairman of the Board of Directors. ^[2] is the 296th day of the year (297th in leap years) in the Gregorian calendar. ... Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ... is the 365th day of the year (366th in leap years) in the Gregorian calendar. ... Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ...

In June, 2007 Kellogg announced that by the end of 2008 it would stop advertising to children under twelve those cereals and snacks that do not meet specific nutrient guidelines.^[3]

Products

Cereal

A list of cereal products produced by Kelloggs, with available varieties.

• All-Bran: All-Bran Original, All-Bran Bran Buds, All-Bran Bran Flakes (UK), All-Bran Extra Fiber, All-Bran Guardian (Canada)
• Apple Jacks
• Bran Buds
• Choco Krispis (Latin America)
• Crunch: Caramel Nut Crunch, Cran-Vanilla Crunch, Toasted Honey Crunch, Crunchy Nut
• Coco Pops (Cocoa Krispies in the US)
• Corn Flakes: Kellogg's Corn Flakes, Kellogg's Corn Flakes with Real Bananas, Honey Crunch Corn Flakes (latter sold as "Honey Nut Corn Flakes" in Canada, "Crunchy Nut Corn Flakes" and "Crunchy Nut Clusters" in Australia, New Zealand and the UK)
• Complete Wheat Bran Flakes / Bran Flakes
• Corn Pops
• Country Store (UK)
• Clusters / Crunchy Nut/ cinamon
• Crispix
• Cruncheroos (current only available through food service sales and not retail)
• Disney cereals: Disney Hunny B's Honey-Graham, Disney Mickey's Magix, Disney Mud & Bugs, Pirates of the Caribbean
• Crunchy Nut Corn Flakes
• Eggo
• Froot Loops: Froot Loops, Froot Loops 1/3 Less Sugar, Marshmallow Froot Loops
• Frosted Flakes (Frosties outside of the US/Canada): Kellogg's Frosted Flakes, Kellogg's Frosted Flakes 1/3 Less Sugar, Tony's Cinnamon Krunchers
• Frosted Mini-Wheats (known in the UK as Toppas until the early 1990s, when the name was changed to Frosted Wheats. The name Toppas is still, apparently, applied to this product in other parts of Europe)
• Fruit Harvest: Fruit Harvest Apple Cinnamon, Fruit Harvest Peach Strawberry, Fruit Harvest Strawberry Blueberry
• Fruit 'n Fibre (not available in US)
• Genmai Flakes (Japan)
• Guardian (Australia/NZ)
• Honey Loops
• Honey Smacks (US)/Smacks (other markets)
• Just Right: Just Right Original, Just Right Fruit & Nut, Just Right Just Grains, Just Right Tropical, Just Right Berry & Apple, Just Right Crunchy Blends - Cranberry, Almond & Sultana (Australia/NZ), Just Right Crunchy Blends - Apple, Date & Saltana (Australia/NZ)
• Komplete (Australia)
• Low-Fat Granola: Low-Fat Granola, Low-Fat Granola with Raisins
• Mini Swirlz
• Mini-Wheats: Mini-Wheats Frosted Original, Mini-Wheats Frosted Bite Size, Mini-Wheats Frosted Maple & Brown Sugar, Mini-Wheats Raisin, Mini-Wheats Strawberry, Mini-Wheats Vanilla Creme, Mini-Wheats Strawberry Delight, Mini-Wheats Blackcurrent
• Mueslix: Mueslix with Raisins, Dates & Almonds
• Nut Feast
• Nutri-Grain
• Oat Bran: Cracklin' Oat Bran
• Pep! Best remembered as the sponsor of the Superman radio serial.
• Optivita
• Product 19
• Raisin Bran/Sultana Bran: Raisin Bran, Raisin Bran Crunch, Sultana Bran (Australia/NZ), Sultana Bran Crunch (Australia/NZ)
• Raisin Wheats
• Rice Krispies/Rice Bubbles: Rice Krispies, Rice Krispies Treats, Frosted Rice Krispies, Cocoa Rice Krispies, Rice Bubbles, LCMs
• Ricicles: Like Rice Krispies, but with the addition of a frosted sugar coating.
• Scooby-Doo cereal: Cinnamon Marshmallow Scooby-Doo! Cereal
• Smart Start: Smart Start, Smart Start Soy Protein Cereal
• Smorz
• Special K: Special K, Special K low carb lifestyle, Special K Red Berries, Special K Vanilla Almond, Special K Honey & Almond (Australia), Special K Forest Berries (Australia), Special K Light Muesli Mixed Berries & Apple (Australia/NZ), Special K Light Muesli Peach & Mango flavour (Australia/NZ), Special K Dark Chocolate (Belgium), Special K Milk Chocolate (Belgium), Special K Sustain (UK)
• Spider-Man cereal: Spider-Man Spidey-Berry
• SpongeBob SquarePants cereal: SpongeBob SquarePants Cereal
• Start UK
• Sustain: Sustain, Sustain Selection
• Vector (Canada only)
• Yogos cereal

An All-Bran Cereal Box All-Bran is a very high-bran, high-fiber, wheat bran breakfast cereal manufactured by Kelloggs and marketed as an aid to digestive health. ... Apple Jacks Apple Jacks is a brand of cereal produced by Kelloggs and targeted mainly at children. ... Bran Buds is a variety of All-Bran cereal manufactured by Kelloggs. ... A box of Coco Pops Coco Pops, (known as Cocoa Krispies in the United States), is a breakfast cereal produced by Kelloggs. ... Cornflakes in a bowl Corn flakes are a popular breakfast cereal originally manufactured by Kelloggs through the treatment of corn. ... Kelloggs Complete Wheat Bran Flakes is a breakfast cereal containg 100% of the United States Recommended Dietary Allowance of eleven vitamins and minerals, including vitamins B1, B3, B5, B6, B12, C, E, and Iron, Riboflavin, Folic Acid, and Zinc. ... A box of Corn Pops. ... Crispix® is a brand of Kelloggs cereal, described by the company as a Sweetened multi-grain cereal. ... Cruncheroos was a whole grain oat breakfast cereal manufactured by Kelloggs, available in the United States and Canada in two flavors, apple and cinnamon and honey and almond. ... Disney redirects here. ... Disney Hunny Bs Honey-Graham is a breakfast cereal made by Kelloggs & Disney, described by the company as a [n]aturally sweetened honey-graham cereal. ... A box of the popular Mickeys Magix breakfast cereal. ... This article is about the franchise. ... Eggo Cereal (also known simply as Eggo), is the name of a breakfast cereal manufactured by Kellogg Company, consisting of maple syrup, also cinnamon toast, flavoured corn cereal bits in a waffle shape. ... “Fruit Loops” redirects here. ... Frosted Flakes or Zucaritas (North American countries) or Frosties (UK, Commonwealth of Nations and EU countries) is a cereal similar to Corn Flakes from Kelloggs, but coated with frosted sugar. ... Frosted Mini Wheats Frosted Mini-Wheats is a breakfast cereal manufactured by Kelloggs consisting of frosted shredded wheat cereal pieces and frosting. ... Fruit n Fibre is a breakfast cereal produced by Kelloggs. ... Honey Loops is a breakfast cereal made by Kelloggs, which is sold in the UK. The mascot of Honey Loops is a bee called Loopy. ... Kelloggs Sugar Smacks is a sweetened puffed wheat breakfast cereal. ... Mini Swirlz is a brand of frosted cereal produced by the Kelloggs Company. ... Müeslix is a Kelloggs brand pre-packaged dry muesli mixture. ... Nutri-Grain is a soft golden baked crust breakfast bar made with wheat, whole-grain and fruit filling. ... Crapin Oat Bran is a breakfast cereal made by Kelloggs. ... Superman is a fictional character and comic book superhero , originally created by American writer Jerry Siegel and Canadian artist Joe Shuster and published by DC Comics. ... A Raisin Bran box Raisin bran is generally consisting of wheat bran flakes mixed with raisins. ... Kelloggs Raisin Wheats Raisin Wheats (formerly Raisin Splitz) are a Kelloggs breakfast cereal, made from shredded wholegrain wheat filled with raisin. ... A Rice Krispies box Rice Krispies (known as Rice Bubbles in Australia) is a brand of breakfast cereal that has been produced by Kelloggs since 1928. ... This is a Kelloggs cereal that is found in the United Kingdom and possibly throughout other parts of Europe. ... Scooby-doo is also British naval divers slang for civilian sport scuba diver. Scooby-Doo is an important character in animation up to this day Scooby-Doo is a long-running animated series produced for television by Hanna-Barbera Productions from 1969 to 1986, 1988 to 1991, and from 2002... Smorz is a breakfast cereal manufactured by the Kellogg Company, consisting of chocolate graham-flavored corn cereal puffs and marshmallows. ... This article is about the food. ... Spider-Man swinging around his hometown, New York City. ... This article is about the series. ... Look up start in Wiktionary, the free dictionary. ... Vector is a breakfast cereal manufactured by Kelloggs Canada. ...

Other products

As well as cereals, Kellogg's or subsidiaries also produce the following products:

• Carr's table water crackers
• Cheez-It crackers
• Eggo waffles, maple syrup, cinnamon Toast
• Kashi brand health foods
• Keebler
  • Famous Amos cookies
  • Club Crackers
  • Chips Deluxe
  • Austin Cracker
• Morningstar Farms vegetarian foods
• Natural Touch vegetarian foods
• Worthington vegetarian foods
• LomaLinda vegetarian foods
• Nutri-Grain Cereal bars
• Pop-Tarts
• Screaming Fruit Winders (UK)
• Special K2O Protein Water
• Sunshine crackers
• Yogos
• LCMs cereal bars

Carrs is a supermarket that is based in Alaska. ... Cheez-It crackers and promotional packaging (2005) Cheez-It crackers are a snack food manufactured by the Kellogg Company. ... A box of Eggo Waffles. ... The Kashi Company is a natural foods company founded in October, 1984. ... The Keebler Company is the second-largest cookie and cracker manufacturer in the United States. ... Famous Amos is a brand of cookie from the United States. ... Club crackers are crackers made by the Kellogg Company. ... Chips Deluxe is a brand of cookies made by the Kellogg Company. ... A division of Kellog Co. ... Nutri-Grain is a soft golden baked crust breakfast bar made with wheat, whole-grain and fruit filling. ... Frosted Strawberry Pop-Tarts Frosted Brown Sugar Cinnamon Pop-Tarts Box of Pop-Tarts Pop-Tarts are a flat toaster pastry, approximately 75mm by 125 mm, made by the Kellogg Company. ... K2O is a health beverage released in September 2006 by the Kellogg Company. ... Yogos are a fruit-flavored confection, introduced in 2005 by Kelloggs. ...

Discontinued cereals and foods

It has been suggested that C-3PO's be merged into this article or section. (Discuss)

It has been suggested that Cinnamon Crunch Crispix be merged into this article or section. (Discuss)

It has been suggested that Krumbles be merged into this article or section. (Discuss)

Kellogg provides an online list of discontinued products. Image File history File links Mergefrom. ... C-3PO (pronounced See-Threepio, called 3PO for short) is a character from the fictional Star Wars universe, created by Anakin Skywalker circa 32 BBY. He is a protocol droid - an android specifically designed to interact with organics - with a very proper manner and British accent when speaking in English. ... Image File history File links Mergefrom. ... Cinnamon Crunch Crispix™ is a brand of Kelloggs cereal, based on Crispix, described by the company as a [c]rispy corn and rice cereal with a cinnamon taste. ... Image File history File links Mergefrom. ... It has been suggested that this article or section be merged into Kellogg Company. ...

• Banana Bubbles (a banana-flavoured variation of Rice Krispies. First appeared in the UK in 1995, but discontinued shortly thereafter)
• Bart Simpson's No ProblemO's (Sold in the UK for a limited period)
• BiGG MiXX cereal
• C-3PO's cereal
• Cinnamon Crunch Crispix
• Kellogg's Concentrate
• Complete Oat Bran Flakes
• Corn Soya cereal
• Double-Dip Crunch
• Frosted Krispies
• Golden Oatmeal Crunch (later revised to Golden Crunch)
• Kenmei Rice Bran cereal
• Krumbles cereal (1940s-50s)
• Marshmallow Krispies (later revised to Fruity Marshmallow Krispies)
• OJ's cereal (1985-1986)
• OKs cereal
• Pep cereal
• Pokémon Cereal
• Puffa Puffa Rice
• Raisins Rice and Rye
• Razzle Dazzle Rice Krispies
• Stars/All-Stars cereal

Bigg Mixx was a short-lived Kellogg breakfast cereal introduced in 1990. ... C-3PO (pronounced See-Threepio, called 3PO for short) is a character from the fictional Star Wars universe, created by Anakin Skywalker circa 32 BBY. He is a protocol droid - an android specifically designed to interact with organics - with a very proper manner and British accent when speaking in English. ... Cinnamon Crunch Crispix™ is a brand of Kelloggs cereal, based on Crispix, described by the company as a [c]rispy corn and rice cereal with a cinnamon taste. ... It has been suggested that this article or section be merged into Kellogg Company. ... The official Pokémon logo. ...

Kellogg's International

• Valls - Spain
• Bremen - Germany
• Manchester - UK
• Wrexham - UK
• Battle Creek, Michigan - USA
• South Korea
• Japan
• Thailand
• India
• Australia
• France
• London, Ontario - Canada
• Santiago de Queretaro - Mexico
• Maracay, Aragua - Venezuela
• United Bakers - Russia

Valls is the capital of the comarca of Alt Camp, in the province of Tarragona, Spain. ... This article is about the city in Germany. ... This article is about the City of Manchester in England. ... The United Kingdom of Great Britain and Northern Ireland is a country in western Europe, and member of the Commonwealth of Nations, the G8, the European Union, and NATO. Usually known simply as the United Kingdom, the UK, or (inaccurately) as Great Britain or Britain, the UK has four constituent... This article is about Wrexham the settlement. ... The United Kingdom of Great Britain and Northern Ireland is a country in western Europe, and member of the Commonwealth of Nations, the G8, the European Union, and NATO. Usually known simply as the United Kingdom, the UK, or (inaccurately) as Great Britain or Britain, the UK has four constituent... “Battle Creek” redirects here. ... Motto: (traditional) In God We Trust (official, 1956–present) Anthem: The Star-Spangled Banner Capital Washington, D.C. Largest city New York City Official language(s) None at the federal level; English de facto Government Federal Republic  - President George W. Bush (R)  - Vice President Dick Cheney (R) Independence - Declared - Recognized... For other places with the same name, see London (disambiguation). ... Santiago de Querétaro is the capital city of the state of Querétaro, Mexico. ...

Mascots

Licensed brands have been omitted since the corresponding mascots would be obvious (e.g. Spider-Man is the mascot for Spider-Man Spidey-Berry).

• Choco Krispis cereal: Melvin (elephant)
• Corn Flakes cereal: Cornelius (rooster)
• Coco Pops cereal: Coco the Monkey
• Frosted Flakes (known as Frosties outside the US/Canada, Zucaritas in Latin America and Sucrilhos in Brazil) cereal: Tony the Tiger
• Froot Loops cereal: Toucan Sam
• Honey Smacks (US)/Smacks (other markets) cereal: Dig 'Em Frog
• Raisin Bran cereal: Sunny the Sun
• Rice Krispies (known as Rice Bubbles in Australia) cereal: Snap, Crackle and Pop
• Ricicles (UK Only) cereal Captain Rik
• Apple Jacks cereal: CinnaMon and Bad Apple
• Special K cereals: Kay

Cornflakes in a bowl Corn flakes are a popular breakfast cereal originally manufactured by Kelloggs through the treatment of corn. ... A box of Coco Pops Coco Pops, (known as Cocoa Krispies in the United States), is a breakfast cereal produced by Kelloggs. ... Frosted Flakes or Zucaritas (North American countries) or Frosties (UK, Commonwealth of Nations and EU countries) is a cereal similar to Corn Flakes from Kelloggs, but coated with frosted sugar. ... For other uses, see Tony The Tiger (disambiguation). ... “Fruit Loops” redirects here. ... Toucan Sam, appearing on Froot Loops cereal box. ... Kelloggs Sugar Smacks is a sweetened puffed wheat breakfast cereal. ... A Raisin Bran box Raisin bran is generally consisting of wheat bran flakes mixed with raisins. ... A Rice Krispies box Rice Krispies (known as Rice Bubbles in Australia) is a brand of breakfast cereal that has been produced by Kelloggs since 1928. ... Snap, Crackle and Pop as they are portrayed in Australia and New Zealand today Snap, Crackle and Pop! are the cartoon mascots of Kelloggs breakfast cereal Rice Krispies (Rice Bubbles in Australia). ... This is a Kelloggs cereal that is found in the United Kingdom and possibly throughout other parts of Europe. ... The United Kingdom of Great Britain and Northern Ireland is a country in western Europe, and member of the Commonwealth of Nations, the G8, the European Union, and NATO. Usually known simply as the United Kingdom, the UK, or (inaccurately) as Great Britain or Britain, the UK has four constituent... Apple Jacks Apple Jacks is a brand of cereal produced by Kelloggs and targeted mainly at children. ... This article is about the food. ...

Motorsports

Kellogg's made its first foray into auto racing in 1991-92, when the company sponsored the #41 Chevrolets fielded by Larry Hedrick Motorsports in the NASCAR Winston Cup Series and driven by Phil Parsons, Dave Marcis, Greg Sacks and Hut Stricklin. But they gained greater prominence for their sponsorship of two time NASCAR Winston Cup Champion Terry Labonte from 1993 (at Billy Hagan Racing) until his retirement in 2006, and Hendrick Motorsports from 1994 until the end of 2006, initially with Labonte with both their Corn Flakes and Frosted Flakes brands, including Labonte's second NASCAR Championship (1996), and his second win in a major (the 2003 Southern 500). After Labonte's retirement, the sponsor stayed when Hendrick with new driver Kyle Busch. The company has consistently reduced its sponsorship, where in 2007 it shares only the hood or the sides of the cars with co-primary sponsor Carquest Auto Parts now driven by Casey Mears. Larry Hedrick Motorsports is a former NASCAR team. ... Jeff Burton (99), Elliott Sadler (38), Ricky Rudd (21), Dale Jarrett (88), Sterling Marlin (40), Jimmie Johnson (48), and Casey Mears (41) practice for the 2004 Daytona 500 The National Association for Stock Car Auto Racing (NASCAR) is the largest sanctioning body of motorsports in the United States. ... The NASCAR Championship is the championship held in NASCARs top stock car racing series. ... Phil Parsons Phil Parsons (born June 21, 1957 in Detroit, Michigan), is a former NASCAR driver. ... Dave Marcis (born March 1, 1941) was a driver on the NASCAR Winston Cup (now known as the NASCAR Nextel Cup) circuit from 1968 until 2002. ... Greg Sacks(born November 3, 1952, in Mattiuck, New York, is a NASCAR Nextel Cup Series driver. ... Wayman Hut Stricklin was born on June 24, 1961, in Calera, Alabama. ... The NASCAR Championship is the championship held in NASCARs top stock car racing series. ... Terrance Lee Labonte (born November 16, 1956, in Corpus Christi, Texas) is a former NASCAR driver. ... Hendrick Motorsports is a group of NASCAR racing teams started by Rick Hendrick in 1984 under the name All Star Racing, racing only Chevrolets, racing in both the Nextel Cup and Busch Series circuits. ... Kyle Thomas Busch (born May 2, 1985 in Las Vegas, Nevada) is an American race car driver. ... Carquest Auto Parts is a chain of auto-supply stores and repair shops. ...

Environmental Record

Kellogg is currently in the top 600 companies in total pollution.^[4] According to a Lake City, Minnesota source, The Kellogg Company in Minnesota alone releases over 49,000 pounds of pollution a year.^[5] The company is not only releasing chemicals into the air, but as well as the water which causes many different problems. With different bodies off water being poluted, it kills of food sources, as well as hurting other companies.

Merchandising

Kellogs has used some merchandising for their products. Kellogs once released a PC Game that came free with special packs of cereal. It played in a similar fashion as Donkey Kong Country; you could play as Tony the Tiger, Coco the Monkey, or Snap, Crackle, and Pop. Kellogs has also released "Talking" games. The two current versions are Talking Tony and Talking Sam. In these games, a user uses a microphone to play games and create voice commands for their computer. In Talking Tony, Tony the Tiger, one of Kellogs's most famous mascots, would be the main and only character in the game. In Talking Sam, Toucan Sam, another famous mascot, would be in the game instead. Some toy cars have the Kellogs logo on them, and occasionally, even Tony the Tiger would appear on these cars. For the television series, see Donkey Kong Country (TV series). ... Metal die-cast model of a Ferrari 365 GTB/4 Highly detailed die-cast model of a Porsche Carrera GT by Minichamps A model car is a miniature representation, or scale model, of an automobile or similar powered vehicle, generally reproducing the shapes of actually-produced vehicles. ...

References

1. ^ "The Gospel of Consumption". Retrieved on 2008-05-06.
2. ^ "Kellogg's Press Release". Retrieved on 2006-10-27.
3. ^ "Kellogg's Reformulation". A Management Consultant @ Large. Retrieved on 2008-02-11.
4. ^ (Global 2000)
5. ^ Scorecard.com

2008 (MMVIII) is the current year, a leap year that started on Tuesday of the Anno Domini (or common era), in accordance to the Gregorian calendar. ... is the 126th day of the year (127th in leap years) in the Gregorian calendar. ... Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ... is the 300th day of the year (301st in leap years) in the Gregorian calendar. ... 2008 (MMVIII) is the current year, a leap year that started on Tuesday of the Anno Domini (or common era), in accordance to the Gregorian calendar. ... is the 42nd day of the year in the Gregorian calendar. ...

External links

• Corporate website

• Directory of consumer sites
  • U.S. consumer site
  • Australian consumer site
  • UK consumer site
  • Greek consumer site
• Old Kellogg's adverts (UK only)
  • Venezuelan consumer site
• Merchandise website