Kevin Lane Keller is the E. B. Osborn Professor of Marketing at the Tuck School of Business at Dartmouth College. He is most notable for having authored Strategic Brand Management (Prentice Hall, 1998 & 2002), a widely-used text on brand management. He has published his research in the Journal of Marketing, Journal of Marketing Research, and Journal of Consumer Research. In addition, Philip Kotler selected Keller to be his co-author on the most recent edition of Kotler's market-leading text Marketing Management. Marketing is a social and managerial function that attempts to create, expand and maintain a collection of customers. ... The Amos Tuck School of Business Administration was founded in 1900 at Dartmouth College, in Hanover, New Hampshire and the oldest graduate school of business in the world. ... Dartmouth College is a private academic institution in Hanover, New Hampshire, in the United States. ... The discipline of brand management was started at Procter & Gamble PLC as a result of a famous memo by Neil H. McElroy. ... American Professor considered as one of the worlds expert in marketing. ...

Keller was formerly on the faculty at the Stanford Graduate School of Business, the University of California, Berkeley and the University of North Carolina Chapel Hill. He has served as a visiting professor at Duke University and the Australian Graduate School of Management. He is an alumnus of Cornell University, Carnegie-Mellon University and Duke. The current version of the article or section reads like an advertisement. ... The University of California, Berkeley (also known as UC Berkeley, Berkeley, Cal, and by other names, see below) is the oldest and flagship campus of the ten-campus University of California system. ... The University of North Carolina at Chapel Hill, located in Chapel Hill, North Carolina, is the eleventh-oldest institution of higher education and the oldest public university in the United States. ... Duke University is a private coeducational research university located in Durham, North Carolina, USA. The school, which officially became Duke University in 1924, traces its institutional roots to 1838. ... The Australian Graduate School of Management (AGSM), based in Sydney, is generally regarded as one of the leading business schools in Australia and Asia, with an international reputation for management research. ... Cornell redirects here. ... Carnegie Mellon University is a private research university located in Pittsburgh, Pennsylvania. ...

In the private sector, Keller often acts as a consultant on branding, speaks at industry conferences, and helps to manage the rock band The Church. A consultant (from the latin consultus meaning legal expert) is a professional who provides expert advice in a particular domain or area of expertise such as accountancy, technology, the law, human resources, marketing, medicine, finance, public affairs, communication, or more esoteric areas of knowledge, for example engineering of different kinds... The Church are an Australian rock band formed in Sydney in 1980. ...

Keller currently resides in New Hampshire. This article does not cite its references or sources. ...