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Kevin Mark Trudeau (born February 6, 1963) is an American author, pocket billiards promoter (founder of the International Pool Tour), salesman, convicted felon and purported alternative medicine advocate.^[1] He is known for a number of television infomercials selling his products, and for several books, including Natural Cures "They" Don't Want You to Know About. Trudeau has had numerous interactions with the U.S. judicial system, including multiple fines for misrepresenting his products and larceny and fraud convictions.^[2] The Federal Trade Commission currently restricts his ability to promote and sell any product or service. However, he is permitted to promote books and other publications due to free-speech protection under the First Amendment as long as they are not used to promote or sell products or services and do not misrepresent the content of the publication.^[3][4] On November 19, 2007, he was found in contempt of court again for making "patently false" claims in his weight loss book.^[5][6] Image File history File links Acap. ... is the 37th day of the year in the Gregorian calendar. ... For other uses, see 1963 (disambiguation). ... Pocket billiards at a pub in Groningen, Netherlands 8 ball pool in Beijing, China Pocket billiards, most commonly referred to as pool, is the general term for a family of games played on a specific class of billiards table, having 6 receptacles called pockets (or holes) along the rails, in... The International Pool Tour is a professional sports tour created in 2005 by Kevin Trudeau. ... Alternative medicine has been described as any of various systems of healing or treating disease (as chiropractic, homeopathy, or faith healing) not included in the traditional medical curricula taught in the United States and Britain.[1] Alternative medicine practices are often based in belief systems not derived from modern science. ... This article does not cite any references or sources. ... Trudeaus book Natural Cures – Updated Edition Natural Cures They Dont Want You To Know About is a book written by Kevin Trudeau promoting a variety of non-drug and non-surgical cures for virtually every disease. ... In the United States, larceny is a common law crime involving stealing. ... | logo_caption = | seal = US-FederalTradeCommission-Seal. ... The first ten Amendments to the U.S. Constitution make up the Bill of Rights. ...

Kevin Trudeau at the International Pool Tour 2005 King of the Hill Shootout

File links The following pages link to this file: Kevin Trudeau ... File links The following pages link to this file: Kevin Trudeau ... The International Pool Tour is a professional sports tour created in 2005 by Kevin Trudeau. ...

Early life

Trudeau grew up in Lynn, Massachusetts, USA. He is the adopted son of Robert and Mary Trudeau. He attended St. Mary's High School, where he was voted "Most Likely to Succeed" by the class of 1981.^[7][8] Location in Essex County in Massachusetts Coordinates: , Country State County Essex Settled 1629 Incorporated 1850 Government  - Type Mayor-council city  - Mayor Chip Clancy Area  - City  13. ... This article is about the U.S. state. ... St. ...

Career

After serving time for criminal activity in the early nineties as detailed below, Trudeau partnered with his former cell mate and they joined Nutrition for Life, a multi-level marketing firm, where he was very successful. However, he and his partner were sued by the Illinois Attorney General for allegedly running a pyramid scheme and recruiting abuses.^{[9][10][11][12]} The unsustainable geometric progression of a classic pyramid scheme A pyramid scheme is a non-sustainable business model that involves the exchange of money primarily for enrolling other people into the scheme, usually without any product or service being delivered. ...

He went into the business of producing and appearing in infomercials – which were broadcast frequently on late night TV in North America – and promoted a range of products, including health aids, dietary supplements (like coral calcium), real estate investment strategies, memory-improvement courses, baldness remedies, addiction breaking, reading improvement among others. The claims made in the infomercials resulted in regulatory actions by the FTC -- as more detailed below -- based on his alleged misrepresentations and unsubstantiated claims. In 1998 he was fined and then in 2004 agreed to a settle a FTC contempt of court action by agreeing to a settlement that banned him from using infomercials to promoting products, except publications protected by the First Amendment. He also paid a $2 million settlement.^[3][4] This article does not cite any references or sources. ... North America North America is a continent[1] in the Earths northern hemisphere and (chiefly) western hemisphere. ... Coral calcium is a salt of calcium derived from fossilized coral reefs. ... Real estate is a legal term that encompasses land along with anything permanently affixed to the land, such as buildings. ... Invest redirects here. ...

He began writing various books and promoting them with infomercials including Natural Cures "They" Don't Want You to Know About published in 2005. After criticism that the book did not contain any natural cures promised in his infomercials - Trudeau claims that he was not able to include them because of threats from the Federal Trade Commission - Trudeau released an updated version of the original book. Subsequently, he published a new book titled More Natural Cures Revealed: Previously Censored Brand Name Products That Cure Disease (ISBN 0-9755995-4-2). According to Kevin Trudeau, the book contains the names of actual brand name products that will cure myriad illnesses. He then published The Weight-Loss Cure "They" Don't Want You to Know About in 2007. Trudeaus book Natural Cures – Updated Edition Natural Cures They Dont Want You To Know About is a book written by Kevin Trudeau promoting a variety of non-drug and non-surgical cures for virtually every disease. ... | logo_caption = | seal = US-FederalTradeCommission-Seal. ... The 2007 book titled The Weight Loss Cure They Dont Want You to Know About, a weight loss book authored by controversial author Kevin Trudeau, was released in April 2007 (through publisher: Alliance Publishing). ...

Trudeau's books have been successful. Natural Cures was listed in September 2005 by the New York Times as the number-one-selling current nonfiction book in the United States for 25 weeks, and has sold more than five million copies. In addition, Kevin Trudeau has claimed to have countless thank-you letters from people who have taken his advice and improved their quality of life. The New York Times is a daily newspaper published in New York City and distributed internationally. ...

Criminal history and legal proceedings

1990-1991: Larceny and credit card fraud

In 1990, Trudeau posed as a doctor in order to deposit $80,000 in false checks, and in 1991 he pled guilty to larceny. Trudeau had used the credit cards of eleven customers of the mega memory product to fraudulently charge approximately $122,735.68.^[13] He spent two years in federal prison because of this conviction (Choi, 2005). Later, in his book Natural Cures, Trudeau claimed that he has since learned from his experience, and is now motivated to help people rather than merely to make money for himself.^[9] In the United States, larceny is a common law crime involving stealing. ... Look up credit card in Wiktionary, the free dictionary. ... Trudeaus book Natural Cures – Updated Edition Natural Cures They Dont Want You To Know About is a book written by Kevin Trudeau promoting a variety of non-drug and non-surgical cures for virtually every disease. ...

1996: SEC and various states

Trudeau began working for Nutrition For Life, a multi-level marketing program in the mid-90s. However, in 1996, his recruitment practices were cited by the states of Illinois and Michigan, as well as the U.S. Securities and Exchange Commission. Illinois sued Trudeau and Jules Leib, who was his partner, accusing them of operating an illegal pyramid scheme. They settled with Illinois and seven other states for $185,000 after agreeing to change their tactics. Michigan forbade him from operating in the state.^{[9][10][11][12]} A class action lawsuit was filed by stockholders of Nutrition for Life for violations of Texas law including misrepresenting and/or omitting material information about NFLI's business. In August 1997, the company paid $2 million in cash to common stockholders and holders of warrants during the class period to settle the case. The company also paid the plaintiffs' attorney fees of $600,000. ^[14] Multi-level marketing (MLM, now sometimes called network marketing) is a business model that combines direct marketing with franchising. ... Official language(s) English[1] Capital Springfield Largest city Chicago Largest metro area Chicago Metropolitan Area Area  Ranked 25th  - Total 57,918 sq mi (140,998 km²)  - Width 210 miles (340 km)  - Length 390 miles (629 km)  - % water 4. ... This article is about the U.S. State. ... The U.S. Securities and Exchange Commission, commonly referred to as the SEC, is the United States governing body which has primary responsibility for overseeing the regulation of the securities industry. ...

1998: FTC fine

In 1998, Trudeau was fined $500,000 to be used for consumer redress by the FTC, relating to six infomercials he had produced and in which the FTC determined he had made false or misleading claims. These infomercials included "Hair Farming," "Mega Memory System," "Addiction Breaking System," "Action Reading," "Eden's Secret," and "Mega Reading."^[15][16] The products included a "hair farming system" that was supposed to "finally end baldness in the human race," and "a breakthrough that in 60 seconds can eliminate" addictions, discovered when a certain "Dr. Callahan" was "studying quantum physics." ^[9][17]

2004: FTC contempt of court and injunction

In June 2003, the FTC filed a complaint in the Northern District of Illinois against Trudeau and some of his companies (Shop America (USA), LLC; Shop America Marketing Group, LLC; and Trustar Global Media, Limited), alleging that disease-related claims for Coral Calcium Supreme were false and unsubstantiated. In July 2003, Trudeau entered into a stipulated preliminary injunction that prohibited him from continuing to make the challenged claims for Coral Calcium Supreme and Biotape.

In the summer of 2004, the court found Trudeau in contempt of court for violating the preliminary injunction, because he had sent out a direct mail piece and produced an infomercial making prohibited claims. The court ordered Trudeau to cease all marketing for coral calcium products.

In September 2004, Trudeau agreed to pay $2 million ($500,000 in cash plus transfer of residential property located in Ojai, California, and a luxury vehicle) to settle charges that he falsely claimed that a coral calcium product can cure cancer and other serious diseases and that a purported analgesic called Biotape can permanently cure or relieve severe pain. He also agreed to a lifetime ban on promoting products with infomercials. However, that did not restrict his right to promote books via infomercials.^[3][4][18]

2005: Trudeau v. FTC

On February 28, 2005, Trudeau filed a complaint against the FTC in the United States District Court for the District of Columbia, seeking declaratory and injunctive relief. Trudeau also filed a motion for preliminary injunction, which the court denied. ^[19] is the 59th day of the year in the Gregorian calendar. ... Year 2005 (MMV) was a common year starting on Saturday (link displays full calendar) of the Gregorian calendar. ...

The complaint charged that the FTC had retaliated against him for his criticism of the agency by issuing a press release that falsely characterized and intentionally and deliberately misrepresented the 2004 Final Order. That conduct, Trudeau asserted, exceeded the FTC’s authority under 15 U.S.C. § 46(f) and violated the First Amendment. The Federal Trade Commission responded with a motion to dismiss the complaint for lack of subject-matter jurisdiction under Federal Rule of Civil Procedure 12(b)(1), and for failure to state a claim for which relief can be granted under Rule 12(b)(6).

The district court granted the FTC’s motion to dismiss. First, the court concluded that it lacked subject-matter jurisdiction because the press release was not “a ‘final agency action’” under “section 704 of the [Administrative Procedure Act]”, 5 U.S.C. § 704. Second, the court held, “in the alternative, that Trudeau’s claims failed to state a viable cause of action as a matter of law.”^[19]

Trudeau later filed an appeal which resulted in the unsuccessful attempt to reverse the previous court's ruling.^[20]

2005: Trudeau v. New York Consumer Protection Board

Kevin Trudeau filed a lawsuit on August 11, 2005, accusing the New York State Consumer Protection Board of violating his First Amendment rights by contacting television stations in New York state and urging them to to pull Trudeau's infomercials promoting his book Natural Cures "They" Don't Want You to Know About.^[21] Trudeau won a temporary restraining order on September 6, 2005 prohibiting the Board from sending letters to the television stations. The temporary restraining order was replaced by a preliminary injunction. However, Trudeau lost a motion to have the Board send a "corrective letter" to the television stations and subsequently dropped all claims for monetary damages. The case is still in litigation.^{[citation needed]} Trudeaus book Natural Cures – Updated Edition Natural Cures They Dont Want You To Know About is a book written by Kevin Trudeau promoting a variety of non-drug and non-surgical cures for virtually every disease. ...

2007: FTC contempt of court action

The FTC has filed a contempt of court action against Trudeau and the companies that market his book (“The Weight Loss Cure ‘They’ Don’t Want You to Know About”) alleging that Trudeau is in contempt of a 2004 court order by "deceptively claiming in his infomercials that the book being advertised establishes a weight-loss protocol that is “easy” to follow." The action was filed in the U.S. District Court for the Northern District of Illinois on September 17, 2007.^[22] According to a FTC Press Release, Trudeau claims that the weight loss plan outlined in the book is easy, can be done at home, and readers can eat anything they want. When consumers buy the book, they find it describes a complex plan that requires intense dieting, daily injections of a prescribed drug that is not easily obtainable, and lifelong dietary restrictions.^[23]

On November 19, 2007, Trudeau was found in contempt of the 2004 court order for making "patently false" claims in his weight loss book. U.S. District Court Judge Robert W. Gettleman ruled that Trudeau “clearly misrepresents in his advertisements the difficulty of the diet described in his book, and by doing so, he has misled thousands of consumers.” A penalty will be determined at a later hearing.^[24][25][26]

Publications

Trudeau's book Natural Cures – Updated Edition

Image File history File links Kevin_Trudeau_Updated_Edition. ... Image File history File links Kevin_Trudeau_Updated_Edition. ...

Natural Cures "They" Don't Want You to Know About

Main article: Natural Cures "They" Don't Want You to Know About

In the book, Trudeau claims that there are "all-natural" cures for serious illnesses including cancer, herpes, arthritis, AIDS, acid reflux disease, various phobias, obesity, multiple sclerosis, lupus, chronic fatigue syndrome, attention deficit disorder, muscular dystrophy, and that these are being deliberately hidden from the public by the Food and Drug Administration (FDA) and the Federal Trade Commission because the government cannot regulate and control "all-natural" cures. Trudeau cites an alleged pattern of payoffs, conflicts of interest, and bribery, as well as commissioners from the FDA going to work directly for drug companies upon leaving the FDA and use their clout to protect their companies' interests. Trudeau also argues that the Federal Trade Commission (FTC) is also involved, shutting down Trudeau and others who advocate "all-natural cures" in order to protect the drug companies' profits. Trudeaus book Natural Cures – Updated Edition Natural Cures They Dont Want You To Know About is a book written by Kevin Trudeau promoting a variety of non-drug and non-surgical cures for virtually every disease. ...

The New York State Consumer Protection Board issued a warning in 2005 that the book "does not contain the 'natural cures' for cancer and other diseases that Trudeau is promising." It asserted that "Trudeau is not only misrepresenting the contents of his self-published book, he is also using false endorsements to encourage consumers to buy the book.^[27] The Board also alleged that Trudeau is selling the consumer's contact information to other marketers without their consent and hitting purchasers with unauthorized charges.^[28]

More Natural "Cures" Revealed: Previously Censored Brand Name Products That Cure Disease

In May 2006, Trudeau published this less-publicized book in response to aforementioned complaints that its earlier version did not actually contain any cures but instead pointed consumers to his subscription website.

The Weight Loss Cure "They" Don't Want You To Know About

Main article: The Weight-Loss Cure "They" Don't Want You to Know About

In April 2007, Trudeau released another book, titled The Weight Loss Cure "They" Don't Want You to Know About. The book describes a 3 phase multi-month plan originally made famous by British endocrinologist A.T.W. Simeons in the 1950s. The first phase involves switching to all organic foods with repeated colonic and liver cleansing. This is followed by a 2nd-phase period of daily hCG (human chorionic gonadotropin) injections under the direction of a healthcare provider. In Phase 3, use of hCG stops, but food must continue to be 100% organic. Other recommended activities include walking an hour a day or more and doing breathing exercises. The 2007 book titled The Weight Loss Cure They Dont Want You to Know About, a weight loss book authored by controversial author Kevin Trudeau, was released in April 2007 (through publisher: Alliance Publishing). ... It has been suggested that this article or section be merged with Large intestine. ... For the bird, see Liver bird. ... Body cleansing or detoxification underpins many alternative medical treatments. ... Human chorionic gonadotropin (hCG) is a peptide hormone produced in pregnancy, that is made by the embryo soon after conception and later by the syncytiotrophoblast (part of the placenta). ...

Critics note that as early as 1962, the Journal of the American Medical Association warned against the Simeons Diet.^[29] Others note that in 1976, the FTC ordered clinics and promoters of the Simeons Diet and hCG to cease making false claims about the effectiveness of hCG and its approval status by the FDA for weight loss.^[30] Clinical research trials published by the Journal of the American Medical Association and the American Journal of Clinical Nutrition^[31] have shown that hCG is ineffective as a weight-loss aid. Year 1962 (MCMLXII) was a common year starting on Monday (the link is to a full 1962 calendar) of the Gregorian calendar. ... JAMA, published continuously since in 1883, is an international peer-reviewed general medical journal published 48 times per year. ... Year 1976 Pick up sticks(MCMLXXVI) was a leap year starting on Thursday (link will display full calendar) of the Gregorian calendar. ... JAMA, published continuously since in 1883, is an international peer-reviewed general medical journal published 48 times per year. ...

The online consumer watch dog group Consumeraffairs.com has received many complaints about the book.^[32] Additionally, the FCC has filed a contempt of court action against Trudeau alleging that the alleged misrepresentations in the book violate a 2004 consent order.^[23][22]

The Debt Cure 'They' Don't Want You To Know About

This is Trudeau's latest book (ISBN 9780979825804) which was published in 2007 and has been marketed on television in an informercial.^[33]

Media interviews

Trudeau has been interviewed by CNN's Paula Zahn,^[34] Matt Lauer of NBC's Today Show, and Harry Smith of CBS's The Early Show.^[35] Trudeau was also the subject of investigative reports done by Inside Edition,^[36] ABC's 20/20^[37] and Dateline NBC.^[38] The Cable News Network, commonly known as CNN, is a major cable television network founded in 1980 by Ted Turner. ... Paula Zahn (born February 24, 1956 in Omaha, Nebraska) is an American newscaster, most recently the host of Paula Zahn NOW on CNN. On 24 July 2007, she resigned from CNN. The last broadcast of Paula Zahn Now on CNN aired August 2, 2007. ... This article is about the television network. ... The Today Show (officially called Today) is currently, a long-running morning news show airing on the NBC television network in the United States. ... This article is about the broadcast network. ... The Early Show is an American television morning news talk show broadcast by CBS from New York City, 7 to 9 a. ... Inside Edition is a syndicated news program, on the air since January 9, 1989. ... This article is about the American broadcast network. ... This article is about the television show. ... Dateline NBC, or Dateline, is a U.S. weekly television newsmagazine broadcast by NBC similar to ABCs 20/20 or CBSs 60 Minutes. ...

During interviews, Trudeau has often said that the television program in which he is being interviewed is “owned” by the drug companies. This frequently happens when a statement by Trudeau is refuted as being untrue, such as his statements that the FTC could find no wrong-doing in any case brought against him. In some cases Trudeau has told his supporters, via his newsletters, that he has been “attacked” on a particular program or by a particular interviewer.

He says that he has been offered taped interviews, which he refused. When he requested a live interview, no live interview was granted. On another occasion, he relates that a Good Morning America television crew arrived early in the morning while he was asleep. He says that they started shouting accusations at him and, as he was not showered, fed, or dressed, he could not come out and answer. According to Trudeau, he had to call the police to have them removed from his property. The television crew then aired the footage, claiming he denied them an interview. Good Morning America is a weekday morning news show that is broadcast on the ABC television network. ...

Infomercials

Trudeau's infomercials typically consist of a conversation with a co-host. This is a program for his updated Natural Cures.

Trudeau was one of the most prolific producers of infomercials. He stipulated to a FTC ban which applied to everything except publications which the FTC concluded would infringe upon his First Amendment rights. All of his recent infomercials advertise his books, Natural Cures "They" Don't Want You To Know About (there were at least five different versions of that infomercial, airing in 2004 and 2005) and The Weight Loss Cure. One notable co-host was Tammy Faye Messner. Image File history File links Kevin_Trudeau_Infomercial_Format. ... Image File history File links Kevin_Trudeau_Infomercial_Format. ... “First Amendment” redirects here. ... This article does not cite any references or sources. ... Tammy Faye Bakker Messner (born March 7, 1942) is the former wife of televangelist and later convicted felon Jim Bakker. ...

Pharmaceutical companies

Trudeau argues that pharmaceutical companies "don't want us to get well" because curing disease is not nearly so profitable as treating it perpetually. According to Trudeau, the corporate profit motive overrides the human desire to truly help people.

Trudeau says that natural treatments cannot be patented, and are not profitable enough to justify spending hundreds of millions of dollars in testing--so they will always lack FDA approval. Trudeau uses herpes as an example, saying that people with herpes must buy an expensive drug for the rest of their lives. He says that if there were a cheap, easy cure for herpes, the FDA and pharmaceutical companies would not want the population to know about it, because corporate profits would suffer.

He frequently cites the number of advertisements on television for prescription drugs, and points out that prescription drugs should be advertised to doctors, not the general public.

He states in one infomercial that there are twelve known cures for cancer, but that they are being kept from the general public by the FDA, the FTC, and the pharmaceutical companies. He also says that the FDA and the FTC are two of the most corrupt organizations in America, and that there is a long list of chemical ingredients that are secretly not required to be on the FDA ingredients label which are damaging to human health.

Trudeau offers what some would call a conspiracy theory, claiming that the drug industry and the FDA work with each other to effectively deceive the public by banning all-natural cures, in order to protect the profits of the drug industry. In addition, Trudeau says that FDA commissioners who leave the FDA to work for large drug companies are paid millions of dollars. In any other industry, according to Trudeau, this would be called "bribery", a "conflict of interest" or "payoffs." Trudeau also says in his infomercials that the food industry is including chemicals (such as MSG) to get people "addicted to food" and to "make people obese."^[39] For other uses, see Conspiracy theory (disambiguation). ... This article is about monosodium glutamate as a food additive. ...

Trudeau has also declared that he will lead a crusade against the FDA and the FTC, and will make an effort to sue companies who promote false claims in advertising such as leading pharmaceutical companies.

References to scientific studies

One of the major complaints about Trudeau's infomercials is that he makes only vague references to scientific studies, making them impossible to cross-check for accuracy. The same criticism exists for the anecdotal evidence he presents in the infomercials.^[40] He does not mention names of people who have been cured by his methods. For example, he tells a story in an infomercial about "a friend from England" who came to his house and complained of heartburn. He also references a study done on the antidepressant qualities of St. John's Wort compared to two prescription medications. He claims that the media reported St. John's Wort was "proven ineffective in study", but critics say that none of the medicines tested were effective at combating depression. Binomial name Hypericum perforatum Linnaeus, St Johns wort used alone refers to the species Hypericum perforatum, also known as Klamath weed or Goat weed, but is used with qualifiers to refer to any species of the genus Hypericum. ...

Critics say that by not referencing studies to substantiate claims, Trudeau gets into a conflict with the FTC. The infomercials suggest that these subjects will be addressed further in the book, but critics don't believe this. Readers of his book are often referred to his website to find Trudeau's suggested natural cures, where a fee must be paid for its use.

Newspaper article

A 2005 Associated Press article by Candice Choi on the infomercials elaborates on the success and problems of the programs.^[41] Choi says that by repeatedly mentioning government sanctions against him, Trudeau "anticipated any backlash with his cuckoo conspiracy theory" and can partially deflect any criticism of him or his infomercials. Trudeau's use of the word "cure" is an issue for regulators. Also, bookstores are polled on their decisions to sell or not sell a successful and controversial self-published book. The Associated Press, or AP, is an American news agency, the worlds largest such organization. ...

Other criticisms

No medical training

One common criticism by consumer groups is that Trudeau has had no medical training. Trudeau responds that by not having such, he is not biased towards pharmaceutical companies and the FDA, and that medical doctors "are taught only how to write out prescriptions" for "poisons" and "cut out pieces of a person's anatomy." (Natural Cures, Chapter 1 - "I Should Be Dead By Now")

No basis in research

Another criticism is that Trudeau's claims are usually not backed by research, and that much of his information is an overpriced repackaging of preexisting natural cure remedies. Trudeau himself acknowledges that the "cures" are not his; he did not invent them or discover them, but merely believes in them and uses them.

Trudeau's rhetoric is often inconsistent with basic biological facts. In the Shop America infomercial for The Weight-Loss Cure "They" Don't Want you to Know About, he claims that following the protocol detailed in the book switches off the hypothalamus gland, thereby suppressing hunger. He then claims that once your appetite is suppressed, your metabolism will skyrocket, allowing you to eat meals such as prime rib, pasta, and hot fudge sundaes. If the amount of calories burned exceeds the amount of calories taken in by food, then this naturally leads to hunger. ^{[citation needed]}

No proof of claims

Trudeau has also been criticized for his inability to provide substantial evidence to back up many of his claims. Although he provides anecdotal evidence, he has not provided evidence that such customer claims have been evaluated by a licensed medical practitioner. As such, any claims made by Trudeau or his supporters that his book or other business endeavours have helped people cannot be verified and are based solely on testimonials. In instances where Trudeau has been asked to provide proof of his claims, he has misinterpreted medical studies or cited dubious or fictitious studies. This includes, but is not limited to, a nonexistent 25 year research study involving a natural cure for diabetes at the University of Calgary.^[42][43] For other uses, see Doctor. ... Arch marking south entrance to campus during the winter. ...

False endorsements

In August 2005, the New York Consumer Protection Board warned consumers that Trudeau has used false claims of endorsements to promote his products, noting that the back cover of Natural Cures includes false endorsements. Further, the NYCPB states that Trudeau's television ads “give the false impression that Tammy Faye Messner opposes chemotherapy in favor of the ‘natural cures’ in Trudeau’s book.” A representative for Tammy Faye said that was not true and that she was starting chemotherapy again.^[27] Tammy Faye died on July 20, 2007. Tammy Faye Bakker Messner (born March 7, 1942) is the former wife of televangelist and later convicted felon Jim Bakker. ... is the 201st day of the year (202nd in leap years) in the Gregorian calendar. ... Year 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era in the 21st century. ...

The back cover includes the following quote from Dr. Herbert Ley, a former commissioner of the U.S. Food and Drug Administration who died three years before the book was written: “The thing that bugs me is that people think the FDA is protecting them. It isn't. What the FDA is doing and what people think it's doing are as different as night and day.” Trudeau's lawyer, David J. Bradford says that this quote does not constitute a false endorsement of his book by Ley, but rather, is merely a statement that is in line with the purpose of his book.^[44]

Additional marketing ventures

Audio tapes: “Mega Memory”

Trudeau claimed to have adapted techniques used to improve the memory of the blind and the mentally challenged to create Advanced Mega Memory and Mega Memory audio tapes. His promotion of memory-enhancing products was put to an end by an FTC crackdown, which determined that the programs involved would not enable users to achieve a photographic memory, as the advertising claimed.^[16] This article is about the visual condition. ... Mental retardation (also called mental handicap and, as defined by the UK Mental Health Act (1983), mental impairment and severe mental impairment) is a term for a pattern of persistently slow learning of basic motor and language skills (milestones) during childhood, and a significantly below-normal global intellectual capacity as...

Non-surgical facelift

In addition to Natural Cures, Trudeau also hosted an infomercial that features the "Perfect Lift" non-surgical face lift. In England, this infomercial was found to violate the ITC advertising rules.^[45] The ITC has been superseded as the British commercial television regulator by Ofcom (the Office of Communications). ...

Trudeau partners with Donald Barrett and ITV Direct

On September 11, 2006, Donald Barrett and ITV Direct, a direct marketing company based in Beverly, Massachusetts, announced that they had partnered with Trudeau to market both of his Natural Cures books.^[46] Trudeau also worked with ITV to create ITV Ventures, a new MLM group based out of ITV's home office.^[47] As of December 2006, ITV Direct has pulled all information concerning both this partnership and Trudeau's books from its corporate website; however, the infomercials have continued to run as of November 3, 2007. There are very few or no other articles that link to this one. ... Location in Massachusetts Coordinates: , Country United States State Massachusetts County Essex County Settled 1626 Incorporated 1626 Government  - Type Mayor-council city  - Mayor William Scanlon, Jr. ...

International Pool Tour

IPT Starship Stage for TV rounds and finals at North American Championship held in Las Vegas, Nevada, July 2006

Main article: International Pool Tour

Trudeau founded the International Pool Tour (IPT), with some of the largest purses and prizes given out in billards. ^[48] Trudeau's investment into pool brought pool players from around the world out of the woodwork by investing millions of dollars in an attempt to elevate pool as a legitimate sport. However, the IPT was then unable to pay the sums from a tournament in Reno, an event which some critics say had a crushing effect on the pool community as a whole.^[49] Image File history File linksMetadata Size of this preview: 800 × 600 pixelsFull resolution (1200 × 900 pixel, file size: 194 KB, MIME type: image/jpeg) This is my personal photograph and may be released to the public domain that I took with my camera. ... Image File history File linksMetadata Size of this preview: 800 × 600 pixelsFull resolution (1200 × 900 pixel, file size: 194 KB, MIME type: image/jpeg) This is my personal photograph and may be released to the public domain that I took with my camera. ... For further information, see Las Vegas metropolitan area and Las Vegas Strip. ... The International Pool Tour is a professional sports tour created in 2005 by Kevin Trudeau. ... This article is about the various cue sports. ... Places Reno, Nevada Reno, Pennsylvania Reno, Lamar County, Texas Reno, Parker County, Texas A valley in Italy Other Uses Reno, a Turk from the popular videogame and CG movie by Square-Enix, Final Fantasy VII. Reno a 1939 film A band named Reno Reno is a drug Reno 911! - A...

List of books and recordings

• How to Make $10,000 per Month as a Certified Memory Master. American Memory Institute. (sound recording) 1990.
• How to Remember Everything in Your Past Nightingale-Conant Corporation (Niles, IL) (sound recording) 1991.
• Advanced Mega Memory Nightingale-Conant Corporation (Chicago, IL) (sound recording) 1992.
• Never Forget Another Vame Nightingale-Conant Corporation (Chicago, IL) (video recording) 1992.
• The Trudeau Marketing Group Opportunity Trudeau Marketing Group. (video recording) 1995.
• Kevin Trudeau's Mega Memory : How to Release Your Superpower Memory in 30 Minutes Or Less a Day. William Morrow & Co. (New York, NY) ISBN 9780688135829 1995.
• Lose 30 Pounds in 30 Days! The Weight Loss Secrets "They" Don't Want You to Know About. Alliance Pub. Group, Inc. (Elk Grove Village, IL) (sound recording) 2004.
• Natural Cures "They" Don't Want You to Know About. Alliance Pub. Group (Elk Grove Village, IL) ISBN 9780975599518 2004.
• More Natural "Cures" Revealed : Previously Censored Brand Name Products That Cure Disease. Alliance Pub. Group (Elk Grove Village, IL) ISBN 9780975599549 2006.
• The Weight Loss Cure "They" Don't Want You to Know About. Alliance Pub. (Elk Grove Village, IL) ISBN 9780978785154 2007.
• The Debt Cure "They" Don't Want You to Know About. 2007.

Nightingale Conant Nightingale-Conant is one of the world’s largest producers and publishers of personal development and self-help audio programs, and was one of the driving forces behind the massive mainstream expansion of the self-improvement industry in the mid-20th century. ... William Morrow and Company is an American publishing company founded by William Morrow in 1926. ...

See also

• Consumer advocacy
• Complementary medicine
• Corporate corruption
• Donald Barrett
• International Pool Tour

... Complementary medicine refers to a group of therapeutic and diagnostic disciplines that exist largely outside the institutions where conventional health care is taught and provided. ... Corporate crime refers to criminal practices by individuals that have the legal authority to speak for a corporation or company. ... There are very few or no other articles that link to this one. ... The International Pool Tour is a professional sports tour created in 2005 by Kevin Trudeau. ...

References

is the 219th day of the year (220th in leap years) in the Gregorian calendar. ... Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ... For the news website, see msnbc. ... is the 253rd day of the year (254th in leap years) in the Gregorian calendar. ... Year 2004 (MMIV) was a leap year starting on Thursday of the Gregorian calendar. ... The Boston Herald is a tabloid newspaper (not to be confused with tabloid press periodicals), the smaller of the two big dailies in Boston, Massachusetts, with a daily circulation of 230,543 in September 2005. ... is the 269th day of the year (270th in leap years) in the Gregorian calendar. ... Year 2005 (MMV) was a common year starting on Saturday (link displays full calendar) of the Gregorian calendar. ... is the 253rd day of the year (254th in leap years) in the Gregorian calendar. ... Year 2004 (MMIV) was a leap year starting on Thursday of the Gregorian calendar. ... is the 219th day of the year (220th in leap years) in the Gregorian calendar. ... Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ... Year 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era in the 21st century. ... is the 301st day of the year (302nd in leap years) in the Gregorian calendar. ... Jake Tapper is an American journalist. ... ABC News logo ABC News Special Report ident, circa 2006 ABC News is a division of American television and radio network ABC, owned by The Walt Disney Company. ... Nightline is a late-night hard and soft news program broadcast by ABC in the United States, and has a franchised formula to other networks and stations elsewhere in the world. ... is the 13th day of the year in the Gregorian calendar. ... Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ... Robert J. Sullivan, Jr. ... For the news website, see msnbc. ... is the 234th day of the year (235th in leap years) in the Gregorian calendar. ... Year 2005 (MMV) was a common year starting on Saturday (link displays full calendar) of the Gregorian calendar. ... is the 355th day of the year (356th in leap years) in the Gregorian calendar. ... Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ... is the 355th day of the year (356th in leap years) in the Gregorian calendar. ... Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ... Year 2007 (MMVII) is the current year, a common year starting on Monday of the Gregorian calendar and the AD/CE era in the 21st century. ... is the 328th day of the year (329th in leap years) in the Gregorian calendar. ...

External links

News articles

• King Con -- Selling Questionable Cures? – John Stossel, Glenn Rupel and Frank Mastropolo,January 20, 2006
• What Kevin Trudeau doesn't want you to know about – Christopher Dreher, Salon.com, July 26, 2005
• 'Natural Cures' a success amid strong criticism – Candice Choi, Convenience Link
• Wait, There's More – Libby Copeland, Washington Post, October 23, 2005
• Being Kevin Trudeau – Mike Panozzo, Billiards Digest, November 2005
• Natural scams "he" doesn't want you to know about – Michael Shermer, Scientific American, March 2006
• Is Infomercial King a Helper or Huckster? – Jake Tapper, January 13, 2006

John F. Stossel (born 6 March 1947) is a consumer reporter, author and co-anchor for the ABC News show 20/20. ... is the 20th day of the year in the Gregorian calendar. ... Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ... Salon. ... is the 207th day of the year (208th in leap years) in the Gregorian calendar. ... Year 2005 (MMV) was a common year starting on Saturday (link displays full calendar) of the Gregorian calendar. ... Libby Copeland (born 1976) is a racist staff writer for the Washington Post. ... ... is the 296th day of the year (297th in leap years) in the Gregorian calendar. ... Year 2005 (MMV) was a common year starting on Saturday (link displays full calendar) of the Gregorian calendar. ... Michael Shermer Michael Shermer (born September 8, 1954 in Glendale, California) is a science writer, historian of science, founder of The Skeptics Society, and editor of its magazine Skeptic, which is largely devoted to investigating and debunking pseudoscientific and supernatural claims. ... Scientific American is a popular-science magazine, published (first weekly and later monthly) since August 28, 1845, making it the oldest continuously published magazine in the United States. ... Jake Tapper is an American journalist. ... is the 13th day of the year in the Gregorian calendar. ... Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ...

Critical websites

• Kevin Trudeau at the Notable Names Database
• Critique of Health Claims re Coral Calcium
• Would You Buy A Used Cure From This Man? – The Smoking Gun, August 26, 2005
• Beat Cancer the Barefoot Way – Piping Hot from DietPower, June 2003
• Trudeau's "Cures" Viewed Through the Eyes of a Healthcare Professional

NNDB standing for Notable Names Database is a database of biographical details of notable persons. ... Screenshot from The Smoking Gun The Smoking Gun is a website that posts legal documents, arrest records, and police mugshots on a daily basis. ... is the 238th day of the year (239th in leap years) in the Gregorian calendar. ... Year 2005 (MMV) was a common year starting on Saturday (link displays full calendar) of the Gregorian calendar. ... For other uses, see June (disambiguation). ... Year 2003 (MMIII) was a common year starting on Wednesday of the Gregorian calendar. ...

Further Reading

• More Natural "Cures" Revealed by Kevin Trudeau, Alliance Publishing Group, 2006.
• Natural Cures "They" Don't Want You to Know About by Kevin Trudeau - Mass Market Edition; 0-9755995-93; Alliance Publishing Group; 2007.
• Report of the Task Force on the Treatment of Obesity. Health Canada (1991). pg 23(a)

Related

• FAQ on Bovine Growth Hormone in Milk Products – Dairy Institute of California (Christine Bruhn, Center for Consumer Research; John Bruhn, Department of Food Science & Technology University of California, Davis)
• Merck Manual Discussion of a mitral valve prolapse – Sec. 16, Ch. 207, Vascular Heart Disease