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Kraft Television Theatre was also the first commercial network program on television.
Kraft revolutionized the production of cheese when he discovered that if he heated and continuously stirred cheese, then placed it in a sterile container, when the cheese cooled, it would regain its solid state.
To differentiate Kraft cheese spreads from the competition in the early 1930s, Kraft sold its spreads in brightly decorated five-ounce glass jars called Swankyswigs that could be reused as drinking glasses.
Kraft was the first advertiser to sponsor a two-hour radio program.
For the advertising managers at Kraft, it was imperative that advertising and entertainment be kept separate.
Additionally, Kraft commercials were single-product focused during the radio days, short and to the point in order to keep with Kraft's philosophy that quality entertainment led listeners up to the commercials, dropped them into the commercials, and took them back to the show.