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Kraft Television Theatre (685 words) |
 | Kraft Television Theatre proved to be one of the most durable and honored programs of the Golden Age, airing on NBC from 1947 to 1958. |
| Kraft's advertising personnel were concerned that using a model or a recognized spokesman would detract from the product, so Thompson designed live commercials that used a single-focus technique. |
| The original Kraft Television Theatre was never a ratings success, but Kraft apparently never expected it to be, consistently claiming that they measured the show's popularity by the number of recipe requests, not by its Nielsens. |
| Golden Age of Television (2367 words) |
| As the nation's economy grew and the population expanded, television and advertising executives turned to dramatic shows as a programming strategy to elevate the status of television and to attract the growing and increasingly important suburban family audience. |
| Ironically, however, it was live teledramas that helped television to displace radio, the stage and film as the favorite leisure-time activities for the nation's burgeoning suburban families in the late forties to the mid-fifties. |
| John Frankenheimer directed for the Kraft Television Theater, Robert Altman for Alfred Hitchcock Presents, Yul Brynner and Sidney Lumet for Studio One, Sidney Pollack for The Chrysler Theater (1965 Emmy for "Directoral Achievement in Drama") and Delbert Mann for NBC Television Playhouse. |
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