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Encyclopedia > Lacoste
Lacoste
Type Private
Founded 1933
Headquarters Corporate: Paris, France Distribution: Troyes, France
Industry Retail
Products Apparel, Shoes, Perfumes
Website www.lacoste.com

Lacoste is a French apparel company founded in 1933 that sells high-end clothing, footwear, perfume, leather goods, watches, eyewear, and most famously, tennis shirts. The company can be recognized by its green crocodile logo. Lacoste is a French apparel company. ... A private company is a company that is independently owned. ... Year 1933 (MCMXXXIII) was a common year starting on Sunday (link will display full calendar) of the Gregorian calendar. ... The Eiffel Tower has become the symbol of Paris throughout the world. ... Troyes is a commune in northeastern France. ... Drawing of a self-service store. ... Girls wearing formal attire for dancing, an example of one of the many modern forms of clothing. ... shoe for right foot A shoe is a piece of footwear for humans, less than a boot and more than a slipper. ... For the book Perfume by Patrick Süskind, see Perfume (book). ... A website (alternatively, web site or Web site) is a collection of Web pages, images, videos or other digital assets that is hosted on one or more web servers, usually accessible via the Internet. ... Girls wearing formal attire for dancing, an example of one of the many modern forms of clothing. ... Year 1933 (MCMXXXIII) was a common year starting on Sunday (link will display full calendar) of the Gregorian calendar. ... High end refers to the best and generally most expensive of a class of goods or services. ... A baby wearing many items of winter clothing: headband, cap, fur-lined coat, shawl and sweater. ... High-heeled shoe Footwear consists of garments worn on the feet. ... For other uses, see Perfume (disambiguation). ... For other uses, see Leather (disambiguation). ... This page is about timekeeping devices. ... Ray-Ban Wayfarer sunglasses (RB2132 901L) Sunglasses or sun glasses are a visual aid, variously termed spectacles or glasses, which feature lenses that are coloured or darkened to prevent strong light from reaching the eyes. ... This article does not cite any references or sources. ... For other uses, see Crocodile (disambiguation). ...

Contents

Company Info

The company is currently run by the Lacoste family. Procter and Gamble is licence-holder for the fragrance line. Lacoste is headquartered in Paris. Lacoste currently has its production capital in Troyes, France, though they delegate production of international clothing to numerous factories in over 12 countries around the world, including those found in Peru, Morocco, Indonesia, Romania and Italy. After a 2 year search in the Central American region, Lacoste established production for its US customers in the Miramar Free Trade Zone in El Salvador. El Salvador operations will be managed by a new the local subsidiary Textil El Salvador (TRANS). This article is about the capital of France. ... City flag City coat of arms A street in Troyes. ...


History

René Lacoste was a famous tennis player who achieved fame in two areas: tennis and fashion. While winning the 1927 U.S. Open championship, René Lacoste of France wore something that he himself had created: a white, short-sleeve shirt made exclusively of a light knitted fabric called ‘jersey petit piqué’ that served to wick away moisture due to heat, the very first version of performance clothing in sports. The shirt was a radical departure from tennis fashion of the day, which called for stiff, woven, long-sleeve oxfords. In 1923 during the Davis Cup, the American press nicknamed Lacoste "the Alligator" because of a bet made about an alligator-skin suitcase. With no cognate in his native tongue, the nickname was changed to le crocodile in French. The nickname stuck due to his tenacious behavior on the courts, never giving up his prey. Lacoste’s friend, Robert George, drew him a crocodile which Lacoste then embroidered on the blazer he wore on the courts. René Lacoste Jean René Lacoste (July 2, 1904 - October 12, 1996) was a famous French tennis player, businessman, and innovator, nicknamed the crocodile by fans; he is now mostly known as being the namesake of the Lacoste tennis shirt, which he introduced in 1929. ... For other uses, see Tennis (disambiguation). ... The great Australians Lew Hoad and Ken Rosewall with the Cup in 1953 The Davis Cup is the premier international team event in mens tennis. ...


After he retired from tennis, Lacoste founded La Chemise Lacoste in 1933 with André Gillier, the owner and President of the largest French knitwear manufacturing firm at the time. They began to produce the revolutionary tennis shirt Lacoste had designed and worn on the tennis courts with the crocodile logo embroidered on the chest, serving as the first example of a brand name appearing on the outside of an article of clothing.[1] In addition to tennis shirts, Lacoste produced shirts for golf and sailing. In 1951, the company began to expand as it branched from "tennis white" and introduced color shirts. In 1952 the shirts were exported to the United States and advertised as "the status symbol of the competent sportsman", influencing the clothing choices of the upper-class. Andre Gillier is a co-founder of the French apparel company Lacoste. ...

A Lacoste tennis shirt, from the 2006 spring collection
A Lacoste tennis shirt, from the 2006 spring collection

In 1963, Bernard Lacoste took over the management of the company from his father René. Significant company growth was seen under Bernard's management. When he became president, around three hundred thousand Lacoste products were sold annually. The Lacoste brand reached its height of popularity in the US during the late 1970s and became the signature 1980's "preppy" wardrobe item, even getting mentioned in Lisa Birnbach's Official Preppy Handbook of 1980. The company also began to introduce other products into their line including shorts, perfume, optical and sunglasses, tennis shoes, deck shoes, walking shoes, watches, and various leather goods. Image File history File links Download high-resolution version (796x1054, 618 KB) Summary Lacoste tennis (polo) shirt, as worn by myself ラコステポロシャツ(テニスシャツともいう) Licensing File links The following pages on the English Wikipedia link to this file (pages on other projects are not listed): Tennis shirt Lacoste (company) ... Image File history File links Download high-resolution version (796x1054, 618 KB) Summary Lacoste tennis (polo) shirt, as worn by myself ラコステポロシャツ(テニスシャツともいう) Licensing File links The following pages on the English Wikipedia link to this file (pages on other projects are not listed): Tennis shirt Lacoste (company) ... For other uses, see 1963 (disambiguation). ... Cover of The Official Preppy Handbook The Official Preppy Handbook is a tongue-in-cheek reference guide edited by Lisa Birnbach; it describes an aspect of North American culture she styles as prepdom. ... Year 1980 (MCMLXXX) was a leap year starting on Tuesday (link displays the 1980 Gregorian calendar). ...


In the United States in the 1970s and 1980s, Izod and Lacoste were often used interchangeably because starting in the 1950s, Izod produced clothing known as Izod Lacoste under license for sale in the U.S. This partnership ended in 1993, when Lacoste regained exclusive U.S. rights to distribute shirts under its own brand. In 1977, Le Tigre Clothing was founded in an attempt to directly compete with Lacoste in the US market, selling a similar array of apparel, but featuring a tiger in place of the signature Lacoste crocodile. IZOD is a clothing company targeted to a upper-middle class clientele. ... Izod Lacoste was a brand name licensed by Lacoste to Izod from 1952-1993. ... Le Tigre or Le Tigre (album) Le Tigre is an American brand of apparel designed to rival Lacoste in styling. ...


More recently, Lacoste's popularity has surged due to French designer Christophe Lemaire’s work to create a more modern, upscale look. In 2005, almost fifty million Lacoste products sold in over one hundred and ten countries. Its visibility has increased due to the contracts between Lacoste and several young tennis players, including American tennis star Andy Roddick and French rising young prospect Richard Gasquet. Lacoste has also begun to increase its presence in the golf world, where noted 2 time Master champion, José María Olazábal and Scottish golfer Colin Montgomerie have been seen sporting Lacoste shirts in tournaments. Year 2005 (MMV) was a common year starting on Saturday (link displays full calendar) of the Gregorian calendar. ... Andrew Stephen Andy Roddick (born August 30, 1982) is an American professional tennis player and a former World No. ... Richard Gasquet (born 18 June 1986) is a French tennis player. ... José María Olazábal (born 5 February 1966 in Fuenterrabia, Spain) is a professional golfer who has enjoyed success on both the PGA European Tour and the PGA Tour, and has won two major championships. ... Personal Information Birth June 23, 1963 ) (age 44) Glasgow, Scotland Height 6 ft 1 in (1. ...


Bernard Lacoste became seriously ill in early 2005, which led him to transfer the presidency of Lacoste to his younger brother and closest collaborator for many years, Michel Lacoste. Bernard died in Paris on March 21, 2006. Year 2005 (MMV) was a common year starting on Saturday (link displays full calendar) of the Gregorian calendar. ... This article is about the capital of France. ... is the 80th day of the year (81st in leap years) in the Gregorian calendar. ... Year 2006 (MMVI) was a common year starting on Sunday of the Gregorian calendar. ...


As of 2006, Lacoste licenses its trademark to various companies. For example, Devanlay owns the exclusive worldwide clothing license, Pentland Brands has the exclusive worldwide license to produce Lacoste footwear, Procter & Gamble owns the exclusive worldwide license to produce fragrance, and Samsonite holds the worldwide license to produce Lacoste bags and small leather goods. Procter & Gamble Co. ... The Samsonite company makes luggage from large suitcases to small toiletries bags. ...


In June 2007, Lacoste introduced their very first e-commerce site [2] for the US market.


Brand management

In the early fifties Rene Lacoste teamed up with David Crystal, who at the time owned Izod, to produce Izod Lacoste clothing. In the 1970s and 1980s it was extremely popular with teenagers who called the shirts simply Izod. The partnership ended in 1993 over quality control problems on Izod's part. The Lacoste name was revived in 1995 without Izod. IZOD is a clothing company targeted to a upper-middle class clientele. ... Izod Lacoste was a brand name licensed by Lacoste to Izod from 1952-1993. ...


However, starting in 2000, with the hiring of a new fashion designer, Christopher Lemaire, Lacoste began to take over control of its brand name and logo, reining in their branding arrangements. Now, Lacoste has once again returned to the elite status it held before a brand management crisis circa 1990.


Lacoste had a long standing dispute over the logo and clothing lines with Crocodile Garments. Crocodile uses a crocodile logo that faces left while Lacoste uses one that faces right. The two fought for the logo rights in China which was won by Crocodile in 2003. Crocodile in return agreed to change its logo to have a more vertical tail and more scales for its logo.[3] Crocodile SEHK: 0122 is a textile and garments company in Hong Kong. ...


Retailers of the brand

Lacoste operates a large number of Lacoste boutiques worldwide; located as concessions in leading department stores and also as independent venue stores. In the UK, Lacoste is available from many leading high-end shops including KJ Beckett and John Lewis Partnership. Likewise in the US, the Lacoste brand can be found in stores such as Saks Fifth Avenue, Nordstrom, Neiman Marcus, Bloomingdale's, Macy's, and other independent retailers. In Canada, Lacoste is sold in Holt Renfrew, Browns', JCY House, The Showroom, its own boutiques, and other independent retailers. Look up boutique in Wiktionary, the free dictionary. ... For the former (1856-1991) unrelated UK department store, see Lewiss. ... Saks Fifth Avenue is a chain of upscale American department stores that is owned and operated by Saks Fifth Avenue Enterprises (SFAE), a subsidiary of Saks Incorporated. ... This article is about the Nordstrom department store chain. ... Categories: Stub | Retail companies of the United States ... Bloomingdales is a chain of upscale American department stores owned by Macys, Inc. ... This article is about the R. H. Macy & Co. ...


As of June 2007, Lacoste's online presence allows Americans to purchase clothing and have items shipped directly to their doors. The online store offers sizes and options not found in brick and mortar stores, along with a large sale section.


See also

Crocodile SEHK: 0122 is a textile and garments company in Hong Kong. ... The Croc OShirt patch In 1980, at the height of the Izod Lacoste fad, a Richmond, Virginia company named Mad Dog Productions released the Croc OShirt, a satirical take-off on the Lacoste shirt. ... Izod Lacoste was a brand name licensed by Lacoste to Izod from 1952-1993. ... IZOD is a clothing company targeted to a upper-middle class clientele. ...

References


  Results from FactBites:
 
Lacoste Footwear: Designer Athletic (289 words)
Rene Lacoste was nicknamed the “Alligator” the American press after he made a beet with the Captain of the French Davis Cup Team concerning a suitcase made from alligator skin.
The first LACOSTE shirt was white, slightly short than it counterparts, had a ribbed collar, short sleeves with ribbed band and was made of a light knitted fabric called “Jersey petit pique.” It continues to offer the same quality, comfort and solidity on which it built its name and which constitute its uniqueness.
Lacoste would later go on to introduce different color of their pique shirts, striped shirts, shorts, and other apparel.
AGU Web Site:Lucien J. B. LaCoste: Portrait of a Scientist–Inventor (1199 words)
LaCoste's last major achievement was the straight-line marine gravity sensor, developed in 1983, which used fluid damping to provide measurements.
LaCoste was a good analyst and often had a mathematical derivation tucked away in a filing cabinet, but he was also a master of the empirical and could make things work even when the situation was too complex for exact analysis.
LaCoste never allowed his company to get so large that he did not know what every employee was doing, and he never cut back on development even when faced with a formidable backlog of orders.
  More results at FactBites »


 

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