Jeanne Lanvin (1867-1946), born in Brittany, France, began as a milliner in 1890, but is famous for the robe de style and semi-modern fashion techniques.
Lanvin's clothes came to the attention of other mothers with daughters, who asked her to make dresses for them, so in 1909 Jeanne began making dresses for sale (in addition to hats) and her reputation grew in Paris as a designer of mother-daughter fashions.
Paul Iribe, the famous illustrator, created the Logo shown on the right, for the house of Lanvin, from a drawing by Jeanne herself stressing the bond between here as a mother and her daughter Marguerite (called by her......) shown on the left.
Jeanne Lanvin's daughter Marguerite was a beautiful child and young adult, adored by her mother, with a brilliant sense of style.
In a novel approach, the scent is being targeted towards a similar market as another one of its male fragrances, Lanvin Homme, with almost exactly the same bottle and advertising.
The Vetyver fragrance isn't new to Lanvin though; the company first launched a scent of the same name in 1964 that was withdrawn from sale in 1980.
Lanvin has a target of 14,000 points of sale worldwide with projected sales of three million euros at wholesale this year.
Feeds |
Contact