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Link popularity is a measure of the quantity and quality of other web sites that link to a specific site on the World Wide Web. It is an example of the move by search engines towards off-the-page-criteria to determine quality content. In theory, off-the-page-criteria adds the aspect of impartiality to search engine rankings. A website, Web site or WWW site (often shortened to just site) is a collection of webpages, that is, HTML/XHTML documents accessible via HTTP on the Internet; all publicly accessible websites in existence comprise the World Wide Web. ...
A hyperlink, or simply a link, is a reference in a hypertext document to another document or other resource. ...
WWWs historical logo designed by Robert Cailliau The World Wide Web (WWW or simply the Web) is a global, read-write information space. ...
A search engine or search service is a program designed to help find information stored on a computer system such as the World Wide Web, inside a corporate or proprietary network or a personal computer. ...
Link popularity plays an important role in the visibility of a web site among the top of the search results. Indeed, some search engines require at least one or more links coming to a web site, otherwise they will drop it from their index.
Search engines such as Google use a special link analysis system to rank web pages. Citations from other WWW authors help to define a site's reputation. The philosophy of link popularity is that important sites will attract many links. Content-poor sites will have difficulty attracting any links. Link popularity assumes that not all incoming links are equal, as an inbound link from a major directory carries more weight than an inbound link from an obscure personal home page. In other words, the quality of incoming links counts more than sheer numbers of them. Google Inc. ...
A screenshot of a web page. ...
An incoming link usually means a hyperlink coming from another resource to the current one, especially on the World Wide Web. ...
The word directory is used in computing and telephony meaning a repository or database of information. ...
It has been suggested that this article or section be merged with Homepage. ...
To search for pages linking to a specific page, simply enter the URL on Google or Yahoo! this way: A Uniform Resource Locator, URL (spelled out as an acronym, not pronounced as earl), or Web address, is a standardized address name layout for resources (such as documents or images) on the Internet (or elsewhere). ...
Yahoo! - Wikipedia, the free encyclopedia /**/ @import /skins-1. ...
link:http://yourdomainname/pagename.html Here are some strategies that are generally considered to be important to increase link popularity: - There should be links from the home page to all subpages so that a search engine can transfer some link popularity to the subpages.
- Appropriate anchor text with relevant keywords should be used in the text links that are pointing to pages within a site (technically, this helps link context, not link popularity).
- Getting links from other web sites, particularly sites with high PageRank, can be one of the most powerful site promotion tools. Therefore, the webmaster should try to get links from other important sites offering information or products compatible or synergistic to his/her own site or from sites that cater to the same audience the webmaster does. The webmaster should explain the advantages to the potential link partner and the advantages his/her site has to their visitors.
- One way links often count for more than reciprocal links.
- The webmaster should list his/her site in one or more of the major directories such as Yahoo! or the Open Directory Project.
- The webmaster should only link to sites that he/she can trust, i.e. sites that do not use "spammy techniques".
- The webmaster should not participate in link exchange programs or link farms, as search engines will ban sites that participate in such programs.
To increase link popularity, many webmasters interlink multiple domains that they own, but often search engines will filter out these links, as such links are not independent votes for a page and are only created to trick the search engines. See Spamdexing. In this context, closed circles are often used, but these should be avoided, as they hoard PageRank. PageRank is a patented method to assign a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of measuring its relative importance within the set. ...
The Open Directory Project (ODP), also known as DMoz (from Directory. ...
Link Exchange (Reciprocal Link Exchange) is the practice of exchanging links with other websites. ...
On the World Wide Web, a link farm is any group of web pages that all hyperlink to every other page in the group. ...
The domain name system (DNS) stores and associates many types of information with domain names, but most importantly, it translates domain names (computer hostnames) to IP addresses. ...
Spamdexing or search engine spamming is the practice of deliberately creating web pages which will be indexed by search engines in order to increase the chance of a website or page being placed close to the beginning of search engine results, or to influence the category to which the page...
A Closed Circle argument is one that has no falsifiability. ...
See also
A hyperlink, or simply a link, is a reference in a hypertext document to another document or other resource. ...
A reciprocal link is a mutual link between two objects, commonly between two websites in order to ensure mutual traffic. ...
Link Exchange (Reciprocal Link Exchange) is the practice of exchanging links with other websites. ...
PageRank is a patented method to assign a numerical weighting to each element of a hyperlinked set of documents, such as the World Wide Web, with the purpose of measuring its relative importance within the set. ...
Search engine optimization (SEO) is a set of methods aimed at improving the ranking of a website in search engine listings, and could be considered a subset of search engine marketing. ...
Spamdexing or search engine spamming is the practice of deliberately creating web pages which will be indexed by search engines in order to increase the chance of a website or page being placed close to the beginning of search engine results, or to influence the category to which the page...
Originally, Zipfs law stated that, in a corpus of natural language utterances, the frequency of any word is roughly inversely proportional to its rank in the frequency table. ...
It has been suggested that this article or section be merged with Incoming link. ...
External links - Link Popularity and Link Building Wiki
- Links Checker
- Measuring Link Popularity
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