This is a list of well-known advertisingcopywriters. Advertising, generally speaking, is the promotion of goods, services, companies and ideas, usually performed by an identified sponsor. ... A copywriter is a person who writes text, or copy, for clients. ...
Steve Slaunwhite (Author of the classic how-to book: Start & Run a Copywriting Business)
William Bernbach | Bill Bernbach
Claude C. Hopkins (born 1866) was one of the great advertising pioneers, he believed advertising existed only to sell something and should be measurable and justify the results that it produced. ... There are several people named David Abbott: David Abbott (mixed martial artist), a. ... To meet Wikipedias quality standards, this article or section may require cleanup. ... Herschell Gordon Lewis (born 15 June 1926, in Pittsburgh, Pennsylvania, USA) is a film-maker best known for creating the splatter film subgenre of horror. ... Leo Burnett (October 21, 1891 - June 7, 1971) was an advertising executive famous for creating such icons as the Jolly Green Giant, the Marlboro Man, the Pillsbury Doughboy and Tony the Tiger. ... The interrobang () is a rarely used, nonstandard English-language punctuation mark intended to combine the functions of a question mark and an exclamation point. ... Rudolph the Red-Nosed Reindeer is a popular Christmas story that has been told in numerous forms including a popular song, a television special, and even a feature film. ... Rosser Reeves (1910-1984) was an early pioneer of television advertising. ... Stanley Victor Freberg (born August 7, 1926 in Los Angeles) is a voice actor, comedian, and advertising creative. ...
Jonathan Gabay (author of Teach Yourself Copywriting and Gabay's Copywriters' Compendium) On the core faculty of the world's biggest marketing training body - The Chartered Institute of Marketing Many creative people spend time early in their careers working as working as advertising copywriters. ...
Copywriting can include body copy, slogans, headlines, direct mail pieces, taglines, jingle lyrics, World Wide Web and Internet content, television or radio commercial scripts, press releases and other written material incorporated into advertising media.
The copywriter has ultimate responsibility for their ads' verbal and textual content, the art director has ultimate responsibility for the visual look and appeal, and both are responsible for coming up with big, effective, persuasive ideas.
Copywriters are similar to technical writers, and the careers may overlap.
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